Europe anticipates a USD 3.7 billion rise (2024-2029) in its Frozen Fruits & Vegetables market due to culinary diversity and frozen food adoption.
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Europe represents one of the largest markets of frozen fruit and vegetable. This market is primarily driven by busy lifestyle and a growing desire for healthy food that is affordable, tasty and easy to cook. Frozen fruits and vegetables are cost-effective option than can be used in various ways. Frozen berries are widely used to make smoothies. Rising consumer incomes and changing dietary patterns are also propelling market growth. European consumers are shifting from consumption of animal-source foods to vegetable alternatives, driving growth in Europe. There is a growing awareness of the importance of convenient food that is economical, flavourful, and simple to prepare. Aside from that, frozen fruits and veggies are a low-cost choice that may be used in a variety of ways. Frozen berries, for example, are widely used as an essential ingredient in smoothies and other similar goods. Demand for frozen kale, which is used to make kale chips, has also increased across the region. Furthermore, rising earnings and changing dietary habits among consumers are moving the market forward. The frozen fruits and vegetables market is significantly influenced by the rising demand for convenience snacking among consumers. Moreover, the rising trend of food-on-the-go in developed countries such as Germany, France, Italy, the UK, and Russia is one of the fundamental considerations for consumers while purchasing food products. Thus it has become a prominent factor for driving the frozen fruits and vegetables market. Additionally, the rising focus of frozen fruits producers on launching new frozen fruits products to attract consumers has further fueled the market growth in the European countries. The growth of tropical frozen fruit in the European market is positively influenced by the shift in consumption patterns amongst consumers. For instance, the rising consumer preference towards smoothies as a convenient and healthy breakfast option has significantly generated the demand for frozen fruits in the regional market. Further, end use industries such as the dairy, bakery, beverage and others are involved in creating innovative and healthy food items by using frozen tropical fruit as ingredient.
According to the research report, “Europe Frozen Fruits and Vegetables Market Outlook, 2029", published by Bonafide Research, the market is expected to add USD 3.7 Billion market size from 2024 to 2029. Europe has a diverse culinary legacy with a wide range of cuisines and cooking practises. Frozen fruits and vegetables play an important role in European recipes, allowing consumers to easily prepare traditional dishes. This cultural significance fuels demand for the region's frozen fruit and vegetable sector. The food and beverage industry is a major driver of the European frozen fruit and vegetable market. Frozen fruits and vegetables are used as ingredients in a variety of items, such as ready meals, soups, sauces, smoothies, baked goods, and desserts. Frozen produce is an essential component in the food and beverage industry due to its convenience, increased shelf life, and year-round availability. European consumers are seeking premium and unusual frozen fruits and vegetables to broaden their culinary experiences. Demand is increasing for exotic and tropical fruits such as dragon fruit, mango, and papaya, as well as specialty vegetables such as edamame and artichokes. To meet these desires, market competitors are expanding their product offerings to include a broader selection of premium and exotic kinds. Furthermore, plant-based diets are becoming more popular in Europe owing to health and environmental concerns. Many people are eating more fruits and vegetables and looking for plant-based alternatives to traditional meat and dairy products. This trend is increasing demand for frozen plant-based products such as frozen fruits and vegetables for smoothies, frozen veggies for stir-fries, and plant-based meat replacements.
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