Europe Frozen Fruits and Vegetables Market Outlook, 2028

Europe represents one of the largest markets of frozen fruit and vegetable. This market is primarily driven by busy lifestyle and a growing desire for healthy food that is affordable, tasty and easy to cook. Frozen fruits and vegetables are cost-effective option than can be used in various ways. Frozen berries are widely used to make smoothies. Rising consumer incomes and changing dietary patterns are also propelling market growth. European consumers are shifting from consumption of animal-source foods to vegetable alternatives, driving growth in Europe. There is a growing awareness of the importance of convenient food that is economical, flavourful, and simple to prepare. Aside from that, frozen fruits and veggies are a low-cost choice that may be used in a variety of ways. Frozen berries, for example, are widely used as an essential ingredient in smoothies and other similar goods. Demand for frozen kale, which is used to make kale chips, has also increased across the region. Furthermore, rising earnings and changing dietary habits among consumers are moving the market forward. The frozen fruits and vegetables market is significantly influenced by the rising demand for convenience snacking among consumers. Moreover, the rising trend of food-on-the-go in developed countries such as Germany, France, Italy, the UK, and Russia is one of the fundamental considerations for consumers while purchasing food products. Thus it has become a prominent factor for driving the frozen fruits and vegetables market. Additionally, the rising focus of frozen fruits producers on launching new frozen fruits products to attract consumers has further fueled the market growth in the European countries. The growth of tropical frozen fruit in the European market is positively influenced by the shift in consumption patterns amongst consumers. For instance, the rising consumer preference towards smoothies as a convenient and healthy breakfast option has significantly generated the demand for frozen fruits in the regional market. Further, end use industries such as the dairy, bakery, beverage and others are involved in creating innovative and healthy food items by using frozen tropical fruit as ingredient. According to the research report, “Europe Frozen Fruits and Vegetables Market Outlook, 2028", published by Bonafide Research, the market is expected to add USD 3.4 Billion market size from 2023 to 2028. Europe has a diverse culinary legacy with a wide range of cuisines and cooking practises. Frozen fruits and vegetables play an important role in European recipes, allowing consumers to easily prepare traditional dishes. This cultural significance fuels demand for the region's frozen fruit and vegetable sector. The food and beverage industry is a major driver of the European frozen fruit and vegetable market. Frozen fruits and vegetables are used as ingredients in a variety of items, such as ready meals, soups, sauces, smoothies, baked goods, and desserts. Frozen produce is an essential component in the food and beverage industry due to its convenience, increased shelf life, and year-round availability. European consumers are seeking premium and unusual frozen fruits and vegetables to broaden their culinary experiences. Demand is increasing for exotic and tropical fruits such as dragon fruit, mango, and papaya, as well as specialty vegetables such as edamame and artichokes. To meet these desires, market competitors are expanding their product offerings to include a broader selection of premium and exotic kinds. Furthermore, plant-based diets are becoming more popular in Europe owing to health and environmental concerns. Many people are eating more fruits and vegetables and looking for plant-based alternatives to traditional meat and dairy products. This trend is increasing demand for frozen plant-based products such as frozen fruits and vegetables for smoothies, frozen veggies for stir-fries, and plant-based meat replacements.

Based on the report, the market is segmented into Germany, UK, France, Italy, Spain and Russia. Among them, Germany is leading the market in 2022, followed by France. Germany has a vast population, making it one of Europe's largest consumer marketplaces. Because of the country's large population, there is a high demand for frozen fruits and vegetables, which creates potential for market expansion and attracts industry players. German consumers are becoming more health-conscious, with a strong emphasis on balanced meals and healthy eating. Frozen fruits and vegetables are regarded as healthy since the freezing procedure preserves their vitamins and minerals. Germany's health-conscious consumer base promotes demand for frozen fruit as a handy and healthy eating option. Germany places a high priority on sustainability and environmentally friendly practises. This coincides with the growing customer demand for organic and sustainably sourced frozen fruits and vegetables. German customers are eager to pay a premium for products that adhere to sustainable and ethical production practises, contributing to the market's growth. Based on the report, the market is segmented into various product types including fruits and vegetables. The vegetable segment is leading the market in 2022. Vegetables are commonly acknowledged as an essential component of a healthy, well-balanced diet. European customers are becoming more health-conscious and are looking for healthy food options. Frozen vegetables provide an easy and practical way to incorporate vegetables into regular meals while maintaining their nutritional benefits. The health benefits of vegetable eating contribute to the popularity and market leadership of frozen veggies. Frozen veggies offer a wide range of culinary applications, including soups, stews, stir-fries, side dishes, and salads. Because of their adaptability and versatility, they are a common element in European cuisine. The versatility of frozen veggies in various recipes and meal preparations drives up demand and market significance. The foodservice business, which includes restaurants, hotels, and catering services, consumes a large amount of frozen vegetables. Frozen veggies are an excellent alternative for the restaurant industry since they demand continuous availability, standardisation, and cost efficiency. Frozen vegetables are also used in the industrial processing sector for a variety of food items and additives, which increases their demand and market significance. Supermarket /modern retail / hypermarket is expected to dominate the market the overall Europe market in 2022 however On-line shop distribution channel segment is growing with highest CAGR of over 13% from 2023 to 2028. The e-commerce sector has witnessed significant growth in recent years, with more consumers embracing online shopping. This trend has been further accelerated by advancements in technology, improved internet connectivity, and the widespread availability of smartphones and other devices. The increasing penetration of e-commerce platforms has created opportunities for the online sale of frozen fruits and vegetables in Europe. Furthermore, some online platforms in Europe enable direct-to-consumer sales, connecting consumers directly with producers or distributors of frozen fruits and vegetables. This direct relationship allows for greater transparency, traceability, and information sharing about the sourcing, production methods, and quality of the products. Consumers are increasingly interested in these aspects and are willing to purchase directly from trusted suppliers. Online retailers have invested in advanced packaging technologies and cold chain logistics to ensure the quality and freshness of frozen fruits and vegetables during transportation. These measures, such as insulated packaging and temperature-controlled shipping, help maintain the integrity of the products and minimize the risk of spoilage. As a result, consumers feel confident about the quality and safety of the frozen produce they receive through online shopping. The end user segment is dominated by commercial user, on the other the residential user are predicted to grow with highest growth rate.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe Frozen Fruits and Vegetables market with its value and forecast along with its segments • Country-wise Frozen Fruits and Vegetable market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • Germany • UK • France • Italy • Spain • Russia

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By Product Type: • Fruits • Vegetables By Category: • Organic • Conventional By End User: • Residential • Commercial By Price Range: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fruits and Vegetable industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.