Canada Gluten Free Products Market Overview, 2028

The Gluten-Free Product Market in Canada has grown significantly, driven by increased consumer awareness and demand for gluten-free products. Gluten, a protein found in wheat, barley, and rye, causes problems for those who have celiac disease, wheat allergies, or non-celiac gluten sensitivity. The gluten-free product market has grown as a critical section within the Canadian food industry, catering to this increasing population's particular dietary needs and preferences. In Canada, cultural factors such as diversity, multiculturalism, and a growing emphasis on health and wellness shape the gluten-free product market. Canada is a culturally diverse country with a rich tapestry of ethnic backgrounds and culinary traditions. This diversity is reflected in the demand for gluten-free products, as individuals from various cultural backgrounds seek suitable dietary options that align with their cultural preferences and restrictions. Consumer behaviour towards gluten-free products is influenced by cultural standards and societal forces. There has been a growing emphasis on health and wellness in Canada, with consumers prioritising nutrition, food transparency, and dietary restrictions. As consumers become more aware of the possible health benefits of gluten-free diets, this cultural shift has resulted in increased acceptance and demand for gluten-free products. According to the research report “Canada Gluten Free Products Market Overview, 2028," published by Bonafide Research, The Canada Gluten Free Products Market is projected to reach market size of more than USD 1.82 Billion by 2028. There is a growing awareness among Canadian consumers about gluten-related disorders such as celiac disease and non-celiac gluten sensitivity. This heightened awareness has led to an increased understanding of the importance of gluten-free diets and the availability of gluten-free products. As a result, consumers are actively seeking out gluten-free alternatives and demanding more variety and accessibility in the market. Gluten-free choices that are simple and accessible to busy consumers are in high demand. As a result, the availability of pre-packaged gluten-free meals, ready-to-eat snacks, and gluten-free on-the-go items has increased to meet this demand. Manufacturers are investing in research and development to improve the quality, taste, and texture of gluten-free products. Among these advances are alternative grains, natural binders, and improved food processing techniques. These advancements aim to replicate the sensory experience of gluten-containing foods and boost consumer satisfaction. This includes offering new flavours, textures, and formats in gluten-free items such as plant-based alternatives, convenience foods, and indulgent delights in order to increase consumer choice and enjoyment.

Canadian customers value flavour, quality, variety, transparency, nutritional value, and convenience, when it comes to gluten-free products. They seek items that are tasty, equivalent to gluten-containing competitors, and provide a variety of options. They value transparency, clean labelling, and items supplemented with important nutrients. Gluten-free bread is in high demand because it is a mainstay in many diets. Gluten-free bread that closely matches typical wheat-based bread in terms of taste, texture, and adaptability for sandwiches and toasting is preferred by consumers. Gluten-free cakes and desserts, such as cupcakes, muffins, and pastries, are popular among customers who prefer to avoid gluten. These items are valued for their luxury and ability to cater to special occasions and celebrations.Gluten-free RTE meals, such as frozen meals or pre-packaged snacks, are becoming increasingly popular among people looking for quick and easy meals. Customers seek gluten-free choices that offer a good mix of flavours, nutritional value, and convenience of preparation. Solid gluten-free items are favoured over liquid gluten-free products in Canada due to their convenience, satisfaction, and diversity. These items provide convenience, flavour, and versatility in a variety of culinary applications. They also have a longer shelf life and are simple to portion and store, reducing food waste and maintaining product availability. In Canada, plant-based gluten-free products are more popular due to factors such as increasing demand for vegetarian and vegan options, environmental awareness, and diverse alternatives to wheat-based products. These items provide healthier and more natural alternatives to bread, pasta, snacks, and baking mixes. Furthermore, the availability and accessibility of gluten-free products such as rice and maize contribute to their increased consumption. Udi's, Glutino, Schar, Bob's Red Mill, and Enjoy Life Foods are major Canadian brands in gluten-free products. These brands provide high-quality, broad solutions for Canada's gluten-free community, catering to a variety of needs and interests. Glutino specialises in gluten-free snacks, crackers, cookies, and baking ingredients, whereas Udi's specialises in gluten-free bread, buns, bagels, and baked products. These brands are well-known among consumers for their dedication to quality, flavour, and diversity. In Canada, the Gluten-Free Product Market is segmented into retail outlets, online platforms, and specialty health food stores. Gluten-free items are widely available in retail stores, with large chains such as Loblaws, Sobeys, and Metro having dedicated gluten-free sections. Online platforms such as Amazon and Well.ca offer convenience as well as a larger assortment of gluten-free items. Gluten-free products are also available in specialty health food stores such as Nature's Fare and Whole Foods Market. Because of their convenience, increased product availability, and access to specialised brands that may be difficult to find in conventional locations, online platforms have seen substantial growth in popularity. Organisations like the Canadian Celiac Association play an important role in educating the general public, healthcare professionals, and food sector stakeholders about celiac disease and gluten-related diseases. They provide tools, support networks, and information about gluten-free living, which contributes to the overall understanding and acceptance of gluten-free products. To maintain food safety standards and correct labelling, the Gluten-Free Product Market in Canada is controlled by several government authorities and certifications. These restrictions are enforced by Health Canada, while the Canadian Food Inspection Agency (CFIA) supervises gluten-free claims. Certifications are provided by third-party organisations such as the Canadian Celiac Association's GFCP and the National Celiac Association's GFFP, which ensure that products satisfy strict criteria. Gluten-free labelling is also governed by the Food and Drug Regulations, which require items to contain less than 20 ppm of gluten and to declare allergies on labels. The Canadian Celiac Association (CCA) provides resources, education, and support to those with celiac disease and gluten sensitivities. These regulations work together to ensure the integrity and safety of Canada's gluten-free goods industry, giving consumer’s confidence in their purchases. Canada organises a number of Gluten-Free Product Market events and expos that bring together industry leaders, consumers, and suppliers. The Gluten Free Expo presented by the Canadian Celiac Association exhibits the latest products, exchanges knowledge, and encourages networking. The Gluten-Free Garage pop-up market in Toronto features local vendors as well as educational sessions. These events help to build the gluten-free market by raising awareness, supporting industry players, and promoting consumer-product supplier engagement. The Gluten-Free Product Market in Canada continues to thrive, catering to the desires of health-conscious consumers while satisfying the needs of people with gluten-related diseases.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: Canada • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Canada Gluten Free Product Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours) • Snacks & RTE Products • Soups • Sauces • Pizzas & Pasta • Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives)

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By Form: • Solid • Liquid By Sources: • Plant (Rice & corn, Oilseeds & Pulses, Others) • Animal (Dairy, Meat) By Distribution Channel: • Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores) • Supermarkets & Hypermarkets • Online • Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs) • Others (Drugstores & pharmacies) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.