Canada Probiotics Market Overview, 2028

The Canada Probiotic Market is expected to grow at an above USD 880 Million from 2023 to 2028 as the wellness movement in Canada have influenced the adoption of probiotics.

The probiotics industry in Canada has witnessed remarkable growth and development in recent years, reflecting the increasing awareness and interest in the potential health benefits of probiotics. Probiotics, as live beneficial bacteria and yeasts that promote a healthy gut microbiome, have gained significant recognition for their role in improving digestion, boosting the immune system, and enhancing overall well-being. In Canada, the probiotics market has seen a surge in demand, driven by a growing population seeking natural and preventive health solutions. The Canadian probiotics industry encompasses a wide range of products, including supplements, functional foods, beverages, and even personal care items infused with probiotic strains. This vibrant market is characterised by the presence of both domestic and international players, contributing to a diverse product offering for consumers. The Canadian population's increasing interest in health and wellness, coupled with the emphasis on natural and sustainable solutions, has created a favourable environment for the expansion and innovation of the probiotics industry. Fermentation is an age-old culinary practise that is deeply ingrained in many cultures around the world. In Canada, fermented foods have been a part of indigenous and immigrant communities for generations. Traditional fermented foods like sauerkraut, kimchi, kefir, and yoghurt have been enjoyed for their unique flavours and potential health benefits. These foods naturally contain probiotic bacteria and have been passed down through cultural traditions. Canada's multicultural society has contributed to the diverse probiotic food landscape. Immigrants from different parts of the world have brought their unique probiotic-rich foods and beverages, reflecting their cultural heritage. For example, immigrants from Eastern European countries have introduced traditional fermented foods like kvass or pickles, while South Asian communities have brought probiotic-rich foods like lassi or homemade yoghurt drinks. These culinary traditions continue to shape the availability and consumption of probiotic products in Canada. According to the research report "Canada Probiotic Market Overview, 2028," published by Bonafide Research, the Canada Probiotic Market is expected to grow at an above USD 880 Million from 2023 to 2028. The wellness movement and the focus on preventive health in Canada have influenced the perception and adoption of probiotics. Health-conscious Canadians seek natural and holistic approaches to well-being, and probiotics align with these values. The growing interest in gut health, immune support, and overall wellness has led to an increased appreciation for probiotics as a part of a healthy lifestyle. Canadians are increasingly focused on maintaining good health and preventing health issues. This heightened health consciousness has led to a greater interest in natural and preventive approaches to wellness, with probiotics being recognised as a potential tool for supporting overall health. Furthermore, Canadians are gravitating towards natural and functional foods that offer additional health benefits. Probiotic-rich foods and beverages, such as yoghurt, kefir, kombucha, and fermented vegetables, are gaining popularity as they provide a convenient way to incorporate probiotics into daily diets. Based on the product types segment, which includes probiotic food and Beverages, probiotic Dietary supplements, and Animal Feed, probiotic food and Beverages are the leading segment. Probiotic food and beverages offer a convenient way for Canadians to incorporate probiotics into their daily diets. These products are easily accessible and can be seamlessly integrated into existing eating and drinking habits. Yoghurts, kefir, kombucha, and other probiotic-rich beverages can be consumed as a snack, part of a meal, or on-the-go, making them a popular choice for individuals looking for a quick and effortless way to consume probiotics. Furthermore, Probiotic foods and beverages are often marketed with an emphasis on their delicious taste and enjoyable consumption experience. Manufacturers have focused on developing flavorful and appealing products to encourage consumer acceptance and repeat purchases. This attention to taste has made probiotic food and beverages a preferred option for those seeking both health benefits and culinary enjoyment.

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Canada has seen a surge in start-ups in the probiotics industry, reflecting the growing interest and demand for these beneficial microorganisms. These start-ups are bringing innovation, novel formulations, and unique approaches to the Canadian probiotic market. Microbiome Insights is a Canadian start-up specialising in microbiome analysis and consulting services. They provide cutting-edge sequencing and bioinformatics solutions to understand the gut microbiome and its impact on health. Their services support probiotic research and product development, enabling companies to create tailored probiotics that address specific health concerns. Nutrasumma is a Vancouver-based start-up that focuses on creating plant-based protein and probiotic supplements. They offer a range of innovative probiotic products designed to support digestive health and overall wellness. Nutrasumma prioritises clean, high-quality ingredients and sustainable practises in its product formulations. Furthermore, Joya is a Toronto-based start-up that specialises in creating probiotic-rich beverages. They produce a variety of fermented drinks, including kombucha and water kefir, using organic and locally sourced ingredients. Joya aims to promote gut health and sustainability through its probiotic beverages. Based on the end user, includes humans and animals, in the future, the animal segment will grow at the highest growth rate. The welfare of animals is a significant concern for Canadians, and there is an increasing emphasis on providing optimal health and well-being to animals in various industries, including agriculture and pet care. Probiotics offer a natural and potentially effective way to support animal health by promoting a balanced gut microbiome, improving digestion, enhancing nutrient absorption, and strengthening the immune system. As the understanding of the importance of gut health in animal well-being grows, the use of probiotics becomes more prevalent. Furthermore, the global movement towards reducing the use of antibiotics in animal production has gained momentum. Probiotics are seen as an alternative or complementary approach to antibiotic use in maintaining animal health and preventing disease. Probiotics can help promote a healthy gut environment, inhibit the growth of harmful bacteria, and enhance the animal's natural defence mechanisms. As the focus on responsible antibiotic use continues to increase, probiotics offer a promising solution to support animal health without relying solely on antibiotics. Based on the ingredients types segment includes the bacteria and yeast, among them the bacteria is having the highest growth rate in Canada. By distribution channel, we include hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online, and others. In the future, convenience stores will grow at the highest rate due to the convenience of online shopping, which offers the convenience of browsing and purchasing probiotic products from the comfort of one's home or office. Consumers can access a wide range of products, compare prices, read customer reviews, and make informed decisions. The online channel eliminates the need for physical store visits, making it an attractive option for busy individuals or those located in remote areas without easy access to brick-and-mortar stores. There are several online stores that offer probiotics in Canada, including, National Nutrition,, and more.

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Manmayi Raval

Manmayi Raval

Research Consultant

Considered in this report • Geography: Canada • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Canada Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products type: • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed

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Manmayi Raval

By End user: • Human • Animal By Ingredient Type: • Bacteria • Yeast By Form: • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Canada Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key Findings
  • 5.2. Key Developments - 2021
  • 5.3. Market Drivers & Opportunities
  • 5.4. Market Restraints & Challenges
  • 5.5. Market Trends
  • 5.6. Covid-19 Effect
  • 5.7. Supply chain Analysis
  • 5.8. Policy & Regulatory Framework
  • 5.9. Industry Experts Views
  • 6. Canada Probiotics Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast By Product Type
  • 6.3. Market Size and Forecast By Distribution channel
  • 6.4. Market Size and Forecast By End use
  • 6.5. Market Size and Forecast By Ingredient Type
  • 7. Canada Probiotics Market Segmentations
  • 7.1. Canada Probiotics Market, By Product Type
  • 7.1.1. Canada Probiotics Market Size, By Probiotics Food and Beverages, 2017-2028
  • 7.1.2. Canada Probiotics Market Size, By Probiotics Dietary Supplements, 2017-2028
  • 7.1.3. Canada Probiotics Market Size, By Animal Feed, 2017-2028
  • 7.2. Canada Probiotics Market, By Distribution channel
  • 7.2.1. Canada Probiotics Market Size, By Hypermarkets and Supermarkets, 2017-2028
  • 7.2.2. Canada Probiotics Market Size, By Pharmacies/Drugstores, 2017-2028
  • 7.2.3. Canada Probiotics Market Size, By Convenience Stores, 2017-2028
  • 7.2.4. Canada Probiotics Market Size, By Specialty stores, 2017-2028
  • 7.2.5. Canada Probiotics Market Size, By Online, 2017-2028
  • 7.2.6. Canada Probiotics Market Size, By Others, 2017-2028
  • 7.3. Canada Probiotics Market, By End use
  • 7.3.1. Canada Probiotics Market Size, By Human, 2017-2028
  • 7.3.2. Canada Probiotics Market Size, By Animal, 2017-2028
  • 7.4. Canada Probiotics Market, By Ingredient Type
  • 7.4.1. Canada Probiotics Market Size, By Bacteria, 2017-2028
  • 7.4.2. Canada Probiotics Market Size, By Yeast, 2017-2028
  • 8. Canada Probiotics Market Opportunity Assessment
  • 8.1. By Product Type, 2023 to 2028
  • 8.2. By Distribution channel, 2023 to 2028
  • 8.3. By End use, 2023 to 2028
  • 8.4. By Ingredient Type, 2023 to 2028
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • Company Snapshot
  • Company Overview
  • Financial Highlights
  • Geographic Insights
  • Business Segment & Performance
  • Product Portfolio
  • Key Executives
  • Strategic Moves & Developments
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table

Table 1 : Influencing Factors for Global Probiotics Market, 2022
Table 2: Canada Probiotics Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Canada Probiotics Market Size and Forecast By Distribution channel (2017, 2022 & 2028F)
Table 4: Canada Probiotics Market Size and Forecast By End use (2017, 2022 & 2028F)
Table 5: Canada Probiotics Market Size and Forecast By Ingredient Type (2017, 2022 & 2028F)
Table 6: Canada Probiotics Market Size of Probiotics Food and Beverages (2017 to 2028) in USD Million
Table 7: Canada Probiotics Market Size of Probiotics Dietary Supplements (2017 to 2028) in USD Million
Table 8: Canada Probiotics Market Size of Animal Feed (2017 to 2028) in USD Million
Table 9: Canada Probiotics Market Size of Hypermarkets and Supermarkets (2017 to 2028) in USD Million
Table 10: Canada Probiotics Market Size of Pharmacies/Drugstores (2017 to 2028) in USD Million
Table 11: Canada Probiotics Market Size of Convenience Stores (2017 to 2028) in USD Million
Table 12: Canada Probiotics Market Size of Specialty stores (2017 to 2028) in USD Million
Table 13: Canada Probiotics Market Size of Online (2017 to 2028) in USD Million
Table 14: Canada Probiotics Market Size of Others (2017 to 2028) in USD Million
Table 15: Canada Probiotics Market Size of Human (2017 to 2028) in USD Million
Table 16: Canada Probiotics Market Size of Animal (2017 to 2028) in USD Million
Table 17: Canada Probiotics Market Size of Bacteria (2017 to 2028) in USD Million
Table 18: Canada Probiotics Market Size of Yeast (2017 to 2028) in USD Million

List of Figures

Figure 1: Canada Probiotics Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Distribution channel
Figure 4: Market Attractiveness Index, By End use
Figure 5: Market Attractiveness Index, By Ingredient Type
Figure 6: Porter's Five Forces of Canada Probiotics Market

Canada Probiotics Market Overview, 2028

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