Canada Probiotics Market Overview, 2028

The probiotics industry in Canada has witnessed remarkable growth and development in recent years, reflecting the increasing awareness and interest in the potential health benefits of probiotics. Probiotics, as live beneficial bacteria and yeasts that promote a healthy gut microbiome, have gained significant recognition for their role in improving digestion, boosting the immune system, and enhancing overall well-being. In Canada, the probiotics market has seen a surge in demand, driven by a growing population seeking natural and preventive health solutions. The Canadian probiotics industry encompasses a wide range of products, including supplements, functional foods, beverages, and even personal care items infused with probiotic strains. This vibrant market is characterised by the presence of both domestic and international players, contributing to a diverse product offering for consumers. The Canadian population's increasing interest in health and wellness, coupled with the emphasis on natural and sustainable solutions, has created a favourable environment for the expansion and innovation of the probiotics industry. Fermentation is an age-old culinary practise that is deeply ingrained in many cultures around the world. In Canada, fermented foods have been a part of indigenous and immigrant communities for generations. Traditional fermented foods like sauerkraut, kimchi, kefir, and yoghurt have been enjoyed for their unique flavours and potential health benefits. These foods naturally contain probiotic bacteria and have been passed down through cultural traditions. Canada's multicultural society has contributed to the diverse probiotic food landscape. Immigrants from different parts of the world have brought their unique probiotic-rich foods and beverages, reflecting their cultural heritage. For example, immigrants from Eastern European countries have introduced traditional fermented foods like kvass or pickles, while South Asian communities have brought probiotic-rich foods like lassi or homemade yoghurt drinks. These culinary traditions continue to shape the availability and consumption of probiotic products in Canada. According to the research report "Canada Probiotic Market Overview, 2028," published by Bonafide Research, the Canada Probiotic Market is expected to grow at an above USD 880 Million from 2023 to 2028. The wellness movement and the focus on preventive health in Canada have influenced the perception and adoption of probiotics. Health-conscious Canadians seek natural and holistic approaches to well-being, and probiotics align with these values. The growing interest in gut health, immune support, and overall wellness has led to an increased appreciation for probiotics as a part of a healthy lifestyle. Canadians are increasingly focused on maintaining good health and preventing health issues. This heightened health consciousness has led to a greater interest in natural and preventive approaches to wellness, with probiotics being recognised as a potential tool for supporting overall health. Furthermore, Canadians are gravitating towards natural and functional foods that offer additional health benefits. Probiotic-rich foods and beverages, such as yoghurt, kefir, kombucha, and fermented vegetables, are gaining popularity as they provide a convenient way to incorporate probiotics into daily diets. Based on the product types segment, which includes probiotic food and Beverages, probiotic Dietary supplements, and Animal Feed, probiotic food and Beverages are the leading segment. Probiotic food and beverages offer a convenient way for Canadians to incorporate probiotics into their daily diets. These products are easily accessible and can be seamlessly integrated into existing eating and drinking habits. Yoghurts, kefir, kombucha, and other probiotic-rich beverages can be consumed as a snack, part of a meal, or on-the-go, making them a popular choice for individuals looking for a quick and effortless way to consume probiotics. Furthermore, Probiotic foods and beverages are often marketed with an emphasis on their delicious taste and enjoyable consumption experience. Manufacturers have focused on developing flavorful and appealing products to encourage consumer acceptance and repeat purchases. This attention to taste has made probiotic food and beverages a preferred option for those seeking both health benefits and culinary enjoyment.

Canada has seen a surge in start-ups in the probiotics industry, reflecting the growing interest and demand for these beneficial microorganisms. These start-ups are bringing innovation, novel formulations, and unique approaches to the Canadian probiotic market. Microbiome Insights is a Canadian start-up specialising in microbiome analysis and consulting services. They provide cutting-edge sequencing and bioinformatics solutions to understand the gut microbiome and its impact on health. Their services support probiotic research and product development, enabling companies to create tailored probiotics that address specific health concerns. Nutrasumma is a Vancouver-based start-up that focuses on creating plant-based protein and probiotic supplements. They offer a range of innovative probiotic products designed to support digestive health and overall wellness. Nutrasumma prioritises clean, high-quality ingredients and sustainable practises in its product formulations. Furthermore, Joya is a Toronto-based start-up that specialises in creating probiotic-rich beverages. They produce a variety of fermented drinks, including kombucha and water kefir, using organic and locally sourced ingredients. Joya aims to promote gut health and sustainability through its probiotic beverages. Based on the end user, includes humans and animals, in the future, the animal segment will grow at the highest growth rate. The welfare of animals is a significant concern for Canadians, and there is an increasing emphasis on providing optimal health and well-being to animals in various industries, including agriculture and pet care. Probiotics offer a natural and potentially effective way to support animal health by promoting a balanced gut microbiome, improving digestion, enhancing nutrient absorption, and strengthening the immune system. As the understanding of the importance of gut health in animal well-being grows, the use of probiotics becomes more prevalent. Furthermore, the global movement towards reducing the use of antibiotics in animal production has gained momentum. Probiotics are seen as an alternative or complementary approach to antibiotic use in maintaining animal health and preventing disease. Probiotics can help promote a healthy gut environment, inhibit the growth of harmful bacteria, and enhance the animal's natural defence mechanisms. As the focus on responsible antibiotic use continues to increase, probiotics offer a promising solution to support animal health without relying solely on antibiotics. Based on the ingredients types segment includes the bacteria and yeast, among them the bacteria is having the highest growth rate in Canada. By distribution channel, we include hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online, and others. In the future, convenience stores will grow at the highest rate due to the convenience of online shopping, which offers the convenience of browsing and purchasing probiotic products from the comfort of one's home or office. Consumers can access a wide range of products, compare prices, read customer reviews, and make informed decisions. The online channel eliminates the need for physical store visits, making it an attractive option for busy individuals or those located in remote areas without easy access to brick-and-mortar stores. There are several online stores that offer probiotics in Canada, including Well.ca, National Nutrition, Amazon.ca, and more.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Canada • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Canada Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products type: • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed

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By End user: • Human • Animal By Ingredient Type: • Bacteria • Yeast By Form: • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.