Vietnam Tea Market Overview, 2031

The Vietnamese tea market has grown and diversified significantly in recent years, making it an important player in the worldwide tea trade. Tea has been a part of Vietnamese culture for centuries, dating back to the region's early Chinese influence. Tea planting and consumption have a long history in the country, and it is frequently presented to guests as a symbol of welcome. Visitors to Vietnam are greeted with scented cups of tea, and each community has its own tea-drinking practices, resulting in a complex tapestry of tea culture. Vietnam is a large producer of green tea. The vast tea estates of Moc Chau and Thai Nguyen produce high-quality green teas known for their fresh, grassy flavours. Vietnamese tea has gained international recognition and has been well-received in global markets. Its competitive pricing, consistent quality, and dedication to sustainable farming practices have contributed to its increasing popularity. The country's export of tea has witnessed steady growth, and its teas are now found on shelves worldwide. The tea industry in Vietnam has made tremendous progress towards organic and sustainable cultivation practices. Many tea farms in the country are now recognised as organic, and the emphasis on eco-friendly farming benefits not just the environment but also consumers who value sustainability and health. In order to preserve the quality and freshness of its teas, Vietnam's tea industry has adopted advanced processing procedures. This commitment to innovation has contributed to Vietnamese teas' consistent quality, making them a trusted choice among customers. Thai Nguyen is one of Vietnam's most important tea-growing areas, producing a variety of teas such as green, black, and jasmine teas.

According to the research report, "Vietnam Tea Market Outlook, 2031," published by Bonafide Research, the Vietnam Tea market is anticipated to grow at more than 9.14% CAGR from 2026 to 2031.The European Union-Vietnam Free Trade Agreement (EVFTA) is a comprehensive trade deal between the European Union (EU) and Vietnam. While the agreement's primary focus is on trade in commodities and services, it also includes provisions for agricultural products, like tea. The EU has promised to reduce tariffs on 99% of Vietnamese imports over a number of years under the EVFTA. This includes tea. It means that Vietnamese tea exporters can benefit from reduced or free tariffs when exporting tea to EU member countries. Vietnam is well-known for its wide range of tea varieties and flavours. Green, black, oolong, white, yellow and dark teas are among the many varieties produced in the country. Each tea type has distinct flavour profiles, smells, and processing processes, ensuring that there is something for every tea aficionado. The varied flavours of Vietnam's teas are influenced by the country's distinctive geographical and climatic characteristics. The rugged terrain, different altitudes, and diverse microclimates of the country enable the growth of a diverse range of tea types. Vietnamese teas gain regional qualities from terroir, making them really unique. Vietnam is known for its powerful black teas, with locations such as Phu Tho and Son La producing full-bodied, aromatic kinds. These black teas are frequently found in traditional Vietnamese tea ceremonies and are sought after by those who appreciate strong and flavorful brews.

Tea consumption in Vietnam is shaped by traditional practices, regional production, and increasing health consciousness. Green tea dominates daily consumption, particularly in urban centers such as Hanoi, Ho Chi Minh City, Da Nang, and Hue, where it is consumed during breakfast, afternoon breaks, and social gatherings. Popular local brands such as Trà Thái Nguyên, Trà Tân Cương, and Thái Nguyên Tea are widely available in supermarkets, local markets, and specialty shops. Black tea is also consumed in households and workplaces, especially for breakfast or with desserts, with imported brands including Lipton and Ahmad Tea gaining recognition in urban areas. Oolong tea occupies a niche segment and is primarily available in specialty stores and Asian grocery shops for connoisseurs seeking mild caffeine and nuanced flavors. Herbal teas such as chrysanthemum, lemongrass, ginger, lotus, and hibiscus are widely consumed for relaxation, digestive support, and immunity, particularly in households and wellness-focused cafés. White tea is positioned in the premium segment, appealing to affluent consumers seeking delicate flavor and minimal processing. Other tea varieties include fruit-infused and spiced blends incorporating hibiscus, tamarind, tropical fruits, and citrus, appealing to younger demographics and households seeking aromatic and flavorful beverages. Seasonal consumption patterns influence tea preferences, with hot teas favored during cooler months in northern regions like Hanoi and iced or cold infusions preferred in southern coastal areas such as Ho Chi Minh City and Nha Trang during hot weather. Cafés, wellness centers, and hotels provide curated tea menus featuring both domestic and imported varieties for local consumers, expatriates, and tourists. Vietnam’s tea market balances traditional green tea consumption with emerging black, herbal, and fruit-infused options, reflecting urbanization, health consciousness, and international exposure. Both residential and commercial consumers increasingly adopt specialty and functional teas, while green tea remains central to daily consumption across households, workplaces, and hospitality venues nationwide.

Tea packaging in Vietnam is designed to maintain freshness, convenience, premium appeal, and food safety. X ray inspection systems are widely used in larger production and packaging facilities to ensure safety and prevent contamination, particularly for export-quality and high-end domestic teas. Paper boards are commonly used for outer cartons, providing structural integrity, recyclability, and visual appeal in retail environments. Plastic packaging remains prevalent for loose leaf teas, herbal blends, and bulk products, protecting against moisture and preserving aroma during transport across Vietnam’s tropical and coastal climates. Loose tea packaging is popular in specialty stores, cafés, and wellness shops in Hanoi, Ho Chi Minh City, Da Nang, and Hue, allowing consumers to visually evaluate leaf quality and control portion sizes. Aluminium tins are used for premium teas, gift-oriented products, and specialty blends such as green, white, and herbal teas, providing protection from air, light, and humidity while enhancing presentation. Tea bags dominate household and workplace consumption due to convenience, hygiene, and portion control. Pyramid-shaped tea bags are increasingly adopted for herbal and specialty teas to improve infusion quality. Ready-to-brew sachets are offered for iced tea and cold brew preparations, particularly in cafés and wellness-focused outlets. Environmental awareness has promoted the use of biodegradable and compostable tea bags, supported by local brands and specialty retailers. Packaging highlights tea origin, harvest season, flavor profile, and brewing instructions, appealing to informed consumers. Transport, storage, and shelf life considerations influence material selection. Packaging innovation in Vietnam balances aesthetics, functionality, sustainability, and convenience, ensuring accessibility for everyday, premium, and specialty teas across households, cafés, restaurants, and hospitality venues. It supports traditional consumption as well as emerging wellness and specialty tea trends nationwide.

Tea consumption in Vietnam spans residential and commercial applications, shaped by cultural practices, urban lifestyles, and wellness trends. Residential consumption occurs in households across Hanoi, Ho Chi Minh City, Da Nang, Hue, and other urban centers, where green tea dominates daily routines, consumed during breakfast, afternoon breaks, and evening relaxation. Herbal teas such as chrysanthemum, lemongrass, ginger, lotus, and hibiscus are widely consumed for wellness, digestive support, and relaxation purposes. Black tea consumption is growing in urban households, driven by international exposure and café culture. White tea and specialty blends occupy premium niches, consumed during social gatherings or formal occasions. Seasonal variations influence consumption, with hot teas preferred during cooler months in northern regions like Hanoi and iced or cold teas favored in southern coastal regions including Ho Chi Minh City and Nha Trang. Commercial applications include offices, cafés, hotels, restaurants, healthcare facilities, and educational institutions. Offices provide tea for employees, predominantly green and herbal varieties. Hotels integrate tea into breakfast services, room amenities, and wellness offerings, often highlighting premium or imported teas. Cafés and tea houses serve curated menus featuring loose leaf, single-origin, and specialty teas for urban professionals, tourists, and wellness-focused consumers. Hospitals and aged care facilities provide caffeine-free herbal teas for patient wellness. Universities, schools, and conference centers serve tea in cafeterias and staff areas. Tourism, wellness programs, and seasonal events influence commercial consumption. Residential and commercial applications collectively illustrate tea’s integration into daily routines, wellness practices, and social rituals. Green tea remains central to consumption while black, herbal, white, and specialty teas continue to expand adoption across households, offices, and hospitality venues throughout Vietnam.



Tea distribution in Vietnam operates through supermarkets, specialty stores, convenience outlets, and online platforms, ensuring nationwide access. Supermarkets and hypermarkets such as VinMart, Big C, Lotte Mart, and Co.opmart serve as primary retail points, offering green, black, herbal, and fruit teas across multiple price segments, including private label and organic options. Specialty stores, organic shops, and tea boutiques provide access to premium loose leaf teas and curated blends, particularly in Hanoi, Ho Chi Minh City, Da Nang, and Hue, allowing boutique and imported brands to reach informed consumers. Convenience stores supply ready-to-drink iced teas and single-serve tea bags targeting commuters, students, and urban populations. Online distribution through e-commerce platforms, brand websites, and subscription services has grown steadily, providing access to imported, specialty, and functional teas not widely available in retail stores. Foodservice distributors supply hotels, cafés, restaurants, healthcare facilities, and educational institutions via bulk procurement contracts, ensuring consistent quality and supply. Seasonal demand, promotional campaigns, and tourism activity influence inventory planning and distribution strategies. Efficient logistics and transport networks facilitate nationwide delivery from production and packaging facilities to retail, specialty, and online outlets. Multi-channel distribution ensures accessibility for conventional, premium, and specialty teas, enabling households, offices, and hospitality sectors to source products efficiently. Retail marketing, loyalty programs, and online promotions enhance visibility, engagement, and consumer reach. Together, these channels support diverse consumption patterns and provide access to green, black, herbal, white, and specialty teas throughout Vietnam, reflecting evolving lifestyles, wellness trends, and consumer preferences in residential, commercial, and hospitality sectors nationwide.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Tea Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type
• Black tea
• Green tea
• Oolong tea
• Herbal tea
• White tea
• Other tea

By Packaging type
• Paper boards
• Plastic
• Loose tea
• Aluminium tin
• Tea bags

By Application
• Residential
• Commercial

By Distribution Channel
• Supermarkets /hyper markets
• Speciality stores
• Convenience stores
• Online