North America Food Colors Market Outlook, 2028

The food colouring market in North America is a vibrant and dynamic business that plays an important role in improving the aesthetic attractiveness of various food and beverage items. Food colours are commonly used to provide appealing colours to a variety of consumables such as candy, bakery items, beverages, dairy products, sauces, and snacks. They not only improve the aesthetics of these products, but they also pique the interest of the consumer and provide a pleasurable sensory experience. Furthermore, increased consumer demand for clean-label products and natural ingredients has encouraged the creation of novel food colours derived from natural sources such as fruits, vegetables, and plants. As a consequence of a mix of customer demand, technical developments, and modifications to regulations that ensure product safety and quality. This trend has prompted manufacturers to develop innovative and sustainable solutions to meet consumer preferences, such as using plant extracts, fruits, and vegetables to create vibrant and appealing food colors. As a result, the North America food colors market offers a wide range of natural and organic options that cater to the clean-label movement, allowing consumers to make informed choices about the products they purchase. Another prominent feature of the North American food colors market is the high level of innovation and R&D efforts. Manufacturers are always investing in research and development to create new and improved food color solutions that fulfil consumer needs while conforming to regulatory regulations. This emphasis on innovation has resulted in the development of unique technologies and formulas that allow for the fabrication of stable, brilliant, and long-lasting food colors.

According to the research report, “North America Food Colors Market Outlook, 2028", published by Bonafide Research, the market was valued at USD 970 Million in 2022. Red is a popular color choice for various food and beverage products. It is often associated with flavors like strawberry, cherry, and raspberry. Red food coloring is commonly used in candies, beverages, baked goods, and desserts to create a visually appealing and appetizing appearance. Furthermore, yellow is another commonly preferred color in North America. It is often associated with citrus flavors, such as lemon and pineapple. Yellow food coloring is used in a variety of products, including beverages, candies, frostings, and snacks, to add a bright and cheerful hue. Technological improvements in the North American food colors market have improved the stability, functionality, and application of food colours. Advanced encapsulation techniques have been developed to improve food colour stability and shelf life, ensuring brilliant appearance and performance in a variety of food and beverage formulations. Furthermore, developments in extraction and purification methods have allowed for the manufacture of high-quality natural food colours with increased colour intensity and uniformity. The growing preference for plant-based diets has influenced the demand for plant-based food colors in North America. Consumers seeking vegan and vegetarian options are driving the demand for food colors derived from plant sources such as spirulina, beetroot, turmeric, and other botanical extracts. These plant-based food colors provide a natural and sustainable alternative to synthetic or animal-based alternatives. There are a few food colors that are banned in North America. These include FD&C Red No. 3 (Amaranth), FD&C Yellow No. 5 (Tartrazine), and FD&C Yellow No. 6 (Sunset Yellow FCF).

Based on report, the market is segmented into natural colors, synthetic/artificial colors, and naturally identical colors. Among them natural colors are most used as food colors in North America and is dominating the market with significant market share in 2022 and is expected to grow with highest CAGR in future as well. Consumer preferences have shifted significantly towards clean-label and natural ingredients. North American consumers are becoming increasingly concerned about the potential health implications of artificial additives and are seeking products with fewer, more recognisable ingredient lists. Natural colours created from fruits, vegetables, and plants are seen to be healthier and align with the clean-label movement, making them extremely appealing to health-conscious consumers. Consumers in North America are becoming increasingly interested in the origin and source of their food goods. By employing recognisable substances, natural colours offer a sense of authenticity and transparency. Natural colour sources such as fruits, vegetables, and plant extracts appeal to consumers' need for transparency and a deeper connection to nature. Furthermore, consumer preferences have been influenced by the increased emphasis on sustainability and environmental responsibility. Natural colours are seen as more environmentally friendly and sustainable than synthetic colours since they are generally sourced from renewable resources and have a reduced environmental impact. This corresponds to the ideals and desires of environmentally concerned North American customers.

The FDA regulates food colors as color additives under the Federal Food, Drug, and Cosmetic Act (FD&C Act). Color additives must be approved by the FDA for specific uses, and their usage levels and labeling requirements are defined in the Code of Federal Regulations (CFR), specifically in Title 21, Part 73 (synthetic colors) and Part 74 (natural colors). Synthetic color additives must go through a certification process, where the FDA evaluates their safety based on scientific data and determines permissible usage levels and any necessary restrictions. Once certified, synthetic colors are assigned a specific FDA Color Index (CI) number. Health Canada maintains a list of permitted color additives, which includes both synthetic and natural colors. Each color additive is assigned a specific Drug Identification Number (DIN) or a Natural Product Number (NPN) to ensure its proper identification and traceability. Color additives must undergo safety evaluations by Health Canada before they are approved for use. These evaluations consider factors such as toxicological data, exposure levels, and potential risks to human health.

Based on source, market is segmented into plant & animals, minerals and chemicals, and microorganisms. Consumers increasingly prefer natural and plant-based products over synthetic ones. Many individuals are looking for food products that are regarded as healthier and better for the environment. Plant and animal sources of food color are frequently regarded as natural and thus preferred by customers. Furthermore, North America has a rich agricultural business that supplies a plentiful supply of plant and animal components for food colour production. Many plants and insects have pigments that can be extracted and used as culinary colours. Because these raw resources are readily available, plant and animal sources are more accessible and cost-effective when compared to synthetic equivalents. Based on application market is divided into food processed products, beverages, bakery & confectionery products, meat, poultry and seafood products, oils & fats, dairy products, pet food and others. Among them food colors are widely used in processed food products and is dominating the market in North America with significant market share. Processed foods often have longer shelf lives compared to fresh or minimally processed foods. Food colors are utilized to counteract color degradation and maintain visual appeal throughout the product's shelf life. They help prevent color fading, browning, or other undesired color changes that can occur due to oxidation, light exposure, or storage conditions. Consumers often associate specific colors with certain flavors, qualities, or experiences. For instance, red is commonly associated with fruit flavors, green with mint or lime, and yellow with citrus. By incorporating food colors that align with these expectations, processed food manufacturers can enhance the sensory experience and appeal to consumer preferences. During the forecast period beverages application is expected to register highest CAGR of the market.

The form type of the market includes liquid, powder and gel. Liquid form is most commonly used as food colors in North America and is leading the market with significant market share as well. Liquid food colors are extremely adaptable and can be used in a wide variety of food and beverage products. They can be added to both water-based and oil-based products, allowing them to be used in a variety of applications. Liquid food colors are often simple to use because they may be poured or added straight to food and beverage mixes. They dissolve easily and evenly, providing for consistent colouring. Furthermore, liquid food colors frequently produce brilliant and intense colour tones, which might be appealing for a variety of food products. These colors can improve food's visual attractiveness and attract customers. Furthermore, during the forecast period powder form is expected to grow with highest CAGR of the market. Based on solubility, the report include, dyes and lakes, dyes is dominating the market in North America. Soluble food dyes are generally easier to work with compared to insoluble pigments. They can be easily dissolved or dispersed in liquid-based food and beverage products without the need for additional processing steps. This makes them more convenient for manufacturers to incorporate into their formulations. Soluble dyes tend to disperse more evenly in food and beverage products, leading to a consistent color appearance throughout the product. This is particularly important for products that require a uniform and visually appealing color, such as beverages, candies, and baked goods. During the anticipated time frame the lakes solubility is expected to grow positively with significant CAGR.

Major companies present in the market:
The Archer-Daniels-Midland Company, Dohler Group SE, Royal DSM N.V., BASF SE , Sensient Technologies Corporation, Givaudan, Sun Chemical, International Flavors & Fragrances (IFF), Kalsec Inc, LycoRed Ltd., McCormick & Company, Inc., Chromatech Inc, San-Ei Gen F.F.I., Inc.

Considered in this report:
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• North America Food Colors market with its value and forecast along with its segments
• Country-wise Food Colors market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Type:
• Natural Colors
• Synthetic/ Artificial Colors
• Naturally Identical Colors

By Source:
• Plants & Animals
• Minerals & Chemicals
• Microorganisms

By Application:
• Processed Food Products
• Beverages
• Bakery & Confectionery Products
• Meat, Poultry, and Seafood Products
• Oils & Fats
• Dairy Products
• Pet Food
• Others

By Form:
• Liquid
• Powder
• Gel

By Solubility:
• Dyes
• Lakes

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Food Colors industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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