Canada Bottled Water Market Overview, 2028

The bottled water market in Canada has witnessed significant growth and has become a prominent industry within the country. Bottled water refers to packaged drinking water that is commercially produced and sold in various sizes and forms. It has gained popularity among Canadian consumers due to its convenience, portability, and perceived quality. There has been a growing concern among consumers about the quality and safety of tap water. Some individuals prefer the assurance of drinking water that has undergone specific filtration and purification processes, as well as testing to meet regulatory standards. The rising health consciousness and increased focus on hydration have contributed to the growth of the bottled water market. Many Canadians are opting for healthier beverage choices, such as bottled water, over sugary drinks. Bottled water is often seen as a healthier alternative to carbonated soft drinks or other beverages with added sugars. the convenience factor plays a significant role in the market's expansion. Bottled water provides a portable hydration solution that can be easily carried and consumed on the go. This convenience factor has made it popular among individuals leading active lifestyles or those seeking refreshment while traveling or participating in outdoor activities Major players in the Canadian bottled water market include Nestlé Waters Canada, Danone Waters of America, Coca-Cola, and PepsiCo, among others. These companies offer a wide array of bottled water brands to cater to different segments of the market. Increasing awareness of health and wellness has been a significant driver of the bottled water market. Many Canadians are seeking healthier beverage options and are choosing bottled water as a substitute for sugary drinks or other less healthy alternatives. Bottled water is often perceived as a clean, pure, and calorie-free option, which appeals to health-conscious consumers. the bottled water market in Canada can be segmented based on the type of water, packaging, and distribution channels. The most common types of bottled water available include still water, sparkling water, flavoured water, and functional water. Packaging options range from single-serve plastic bottles to larger containers like gallon jugs. Bottled water is sold through various channels, including supermarkets, convenience stores, online platforms, and vending machines. Bottled water in Canada is regulated by Health Canada, which sets standards for safety and quality. Bottled water must comply with specific regulations and undergo testing to ensure it meets the necessary standards for microbial, chemical, and radiological parameters. Provinces and territories may also have additional regulations regarding labelling and source water management. According to the research report “Canada Bottled Water Market Overview, 2028," published by Bonafide Research, The Canada Bottled Water market is projected to reach market size of more than USD 4.41 Billion by 2028. The Canadian Food Inspection Agency (CFIA) is responsible for enforcing regulations related to food safety, including bottled water. The CFIA conducts inspections and sampling to verify compliance with regulatory requirements. They also investigate consumer complaints and take enforcement actions against non-compliant products or companies. While not specific to the bottled water market, the Canadian government has been taking steps to address the environmental impact of single-use plastics. Measures include bans or restrictions on certain types of single-use plastic items and initiatives to promote recycling and reduce plastic waste. These actions aim to address the environmental concerns associated with the packaging and disposal of bottled water containers. The Canadian government encourages source water protection to ensure the long-term sustainability and quality of water resources. Various regulations and guidelines are in place to protect water sources from contamination, including those used by the bottled water industry. Provincial and territorial regulations may further specify requirements for source water management and protection.

In Canada advanced filtration and purification technologies, such as multi-stage filtration systems and advanced reverse osmosis systems, are being utilized to ensure the highest quality of bottled water. These technologies remove impurities, chemicals, and contaminants, providing consumers with cleaner and safer drinking water. There is a growing focus on sustainable packaging solutions in the bottled water market. Companies are adopting eco-friendly materials like plant-based plastics, biodegradable materials, and recycled plastics for their bottles. Additionally, advancements in packaging design have resulted in lighter and more efficient bottles, reducing the environmental impact of plastic waste. Bottled water brands are developing mobile applications that offer personalized hydration solutions. These apps track and analyse individual hydration needs, providing reminders and recommendations for optimal water intake. Some apps also include features like water intake tracking, health tips, and personalized rewards to encourage healthy hydration habits. Technological advancements have made water quality testing and monitoring more accessible to consumers. Portable water testing devices and kits are available, allowing individuals to test the quality of their tap or bottled water for parameters such as pH, chlorine levels, and contaminants. These devices provide quick and convenient results, empowering consumers to make informed choices about the water they consume. Trade shows and exhibitions provide a platform for bottled water companies to showcase their products and innovations. Events like the Canadian Bottled Water Association's annual trade show and other industry-specific exhibitions allow companies to interact with industry professionals, distributors, and consumers, promoting their brands and educating attendees about the quality and benefits of their bottled water products. Bottled water companies in Canada have undertaken cause-related marketing campaigns to create awareness and support social or environmental causes. For example, campaigns focused on clean water initiatives, plastic waste reduction, or supporting local communities have been conducted. These campaigns highlight the company's commitment to sustainability, corporate social responsibility, and making a positive impact, while also promoting their bottled water products. Single-serve plastic bottles are widely popular in the Canadian bottled water market. These bottles typically range in size from 250 mL to 1.5 litters and are convenient for on-the-go consumption. They are lightweight, portable, and easily disposable, making them a convenient choice for individuals leading active lifestyles or looking for a quick hydration solution. Larger PET (Polyethylene Terephthalate) bottles, often ranging from 3 litters to 20 litters, are popular among households or offices where larger quantities of water are required. These bottles are commonly used for home or office water coolers and offer a more cost-effective solution for regular hydration needs. The popularity of these packaging types in the Canadian bottled water market can be attributed to various factors. Convenience and portability are crucial considerations for consumers, making single-serve plastic bottles a popular choice. Larger PET bottles cater to households or offices where a larger quantity of water is required, providing a more economical option. Glass bottles and aluminium cans are favoured by consumers who prioritize sustainability and seek packaging alternatives with a lower environmental impact. These packaging types are seen as more eco-friendly due to their recyclability and potential for reuse. Additionally, glass bottles are often associated with a premium or high-quality image, appealing to consumers who prioritize taste and product perception. Nestlé Waters is one of the leading manufacturers in the Canadian bottled water market. They produce a range of bottled water brands, including Nestlé Pure Life, which is one of the most recognized and widely consumed bottled water brands in Canada. Coca-Cola Canada is a prominent player in the beverage industry, including the bottled water segment. They offer Dasani, a popular brand of purified bottled water, known for its sleek packaging and wide distribution across the country. PepsiCo Canada is another major player in the bottled water market. They produce Aquafina, a widely recognized brand of purified water known for its refreshing taste and availability in various bottle sizes. Ice River Springs is a Canadian-owned and operated bottled water company. They specialize in producing environmentally sustainable bottled water using recycled PET plastic. Their brands include Ice River, which is known for its commitment to sustainability and eco-friendly packaging. Flow Water is a Canadian-based company that offers premium natural spring water. They emphasize sustainable practices, including packaging their water in Tetra Pak cartons made from renewable resources. Canadian Springs is a Canadian bottled water brand that sources its water from natural springs across the country. They offer a range of products, including still and sparkling water, targeting different consumer preferences. Voss is an internationally recognized brand that offers premium artesian water from Norway. They have a strong presence in the Canadian market, known for their iconic cylindrical glass bottles. The bottled water industry of Canada faces criticism for its environmental impact, particularly related to plastic waste. Plastic bottles contribute to pollution, waste generation, and the depletion of natural resources. There is growing pressure on the industry to address these concerns by promoting recycling, using eco-friendly packaging materials, and reducing the overall carbon footprint of the production and distribution processes. The bottled water market in Canada is subject to stringent regulations to ensure safety and quality standards. Compliance with these regulations can be a challenge for manufacturers, as they must consistently meet the requirements for water sourcing, processing, labelling, and packaging. Adhering to these regulations requires investments in infrastructure, testing, and quality control measures. Controversies surrounding the bottled water industry, such as misleading labelling, concerns over water sources, and public perception of the industry's practices, can affect consumer trust. Building and maintaining consumer trust through transparent labelling, responsible sourcing, and sustainable practices is crucial for the industry's success.

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Manmayi Raval

Research Consultant

The bottled water market in Canada is a dynamic and competitive industry that has experienced significant growth over the years. While the market offers various opportunities, it also faces challenges that need to be addressed for sustainable growth. Consumer awareness and preference for tap water, environmental concerns related to plastic waste, and competition from alternative beverage options pose challenges for the bottled water market. Additionally, regulatory compliance, maintaining consumer trust, and adapting to changing consumer demands for healthier and more sustainable options are crucial factors for success. Despite these challenges, the market continues to evolve and innovate. Companies are investing in sustainable packaging solutions, embracing technological advancements, and engaging in responsible business practices to address environmental concerns. They are also focusing on promoting transparency, meeting regulatory standards, and building consumer trust through credible sourcing and labelling practices. Considered in this report • Geography: Canada • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2028 Aspects covered in this report • Canada Bottled Water market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type • Still Water • Sparkling Water • Functional Water • Enhanced Water BY Distribution Channel • Off Trade • On Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.