Australia Bottled Water Market Overview, 2031

The bottled water market in Australia has grown significantly over the past few decades, driven by a combination of health-conscious consumer behavior, convenience, and a growing demand for quality hydration. Historically, Australians have had access to some of the cleanest tap water in the world, yet bottled water consumption has still risen, particularly in urban areas. Brands like Mount Franklin, one of the leading bottled water brands in the country, have capitalized on this preference, positioning their products as a healthier alternative to sugary beverages. The rise of bottled water consumption in Australia can be attributed to several factors: increasing awareness of the importance of hydration, particularly among active individuals and athletes, and the prevalence of the 'on-the-go' lifestyle. Companies like Hydralyte have successfully tapped into the functional water market, offering electrolyte-infused water to support hydration and recovery. Alongside these shifts in consumer preferences, the Australian market has seen a rise in the demand for eco-friendly and sustainable packaging solutions. With environmental concerns surrounding plastic waste, Coca-Cola Amatil (now part of Coca-Cola Europacific Partners) has taken steps to reduce its carbon footprint and increase the use of recycled materials in its packaging. This shift towards sustainability is part of a broader global movement, as consumers increasingly demand responsible sourcing and packaging from beverage companies. As the Australian bottled water market continues to evolve, innovations such as refillable water stations and the introduction of plant-based bottles are likely to reshape consumer behaviors. With health, convenience, and sustainability at the forefront, the market is set to continue growing in line with global trends, particularly as consumers seek products that align with their values.

According to the research report, "Australia Bottled Water Market Outlook, 2031," published by Bonafide Research, the Australia Bottled Water market is anticipated to add USD 3.28 Billion by 2026–31. The Australian bottled water market has undergone significant developments, particularly as the country addresses both consumer preferences and environmental concerns. Over the last decade, the market has experienced a shift towards premium and spring waters, driven by a rising demand for natural and pure products. Companies like Oasis and Bendigo Water have entered the market offering natural spring water, highlighting their water’s purity and taste, and differentiating their products from standard purified water. The rise of functional bottled water has also gained traction in Australia, with brands like Capi and Essentia introducing enhanced waters that are fortified with electrolytes, minerals, and other health-boosting ingredients. These functional waters are increasingly marketed to consumers who are looking for more than just hydration offering added health benefits like increased energy or digestive support. Sustainability has become a key issue for the industry in Australia, particularly as consumers demand more eco-friendly options. Coca-Cola Amatil, for instance, has set ambitious goals to increase its use of recycled plastic, aiming for a 50% recycled content across its beverage bottles by 2025. Likewise, Australian Spring Water has led efforts to reduce plastic waste by using 100% recycled PET bottles. Additionally, the industry has embraced new distribution channels, particularly in response to the growth of online shopping and e-commerce. Companies like PepsiCo, with its Aquafina brand, are now offering direct-to-consumer models, with subscription services for bottled water deliveries. With Australian consumers becoming more environmentally and health-conscious, the bottled water market is rapidly adapting, with innovations in water sourcing, packaging, and distribution ensuring its continued growth in the competitive Australian market.

In Australia, the bottled water market is diverse, with a strong preference for still water and a growing demand for sparkling, functional, and enhanced water products. Still water remains the dominant segment, with brands such as Mount Franklin and Australian Spring Water leading the category. These brands are popular for their clean taste and reliability, as many Australians prioritize convenience and quality in their hydration choices. Sparkling water is also gaining popularity, especially among health-conscious consumers and those looking for an alternative to sugary soft drinks. Brands like San Pellegrino and Perrier have established a strong presence in the premium segment, positioning sparkling water as a sophisticated and refreshing option. The Australian market has also seen an increasing shift towards functional waters, driven by rising health awareness. Products like Bubly and Voss+ offer enhanced hydration through added electrolytes, minerals, and vitamins, catering to the fitness-focused and wellness-oriented population. In addition, enhanced water with added flavors, antioxidants, and other health-boosting ingredients is emerging as a trendy option, with brands like Vitaminwater and Smartwater becoming more prominent. Australian consumers are increasingly seeking beverages that go beyond simple hydration, favoring waters that support overall wellness and provide additional benefits. This trend is expected to continue, with functional and enhanced waters positioned for growth in the coming years.

In Australia, the bottled water market is served through a combination of off-trade and on-trade distribution channels, with plastic packaging remaining the most widely used format. Brands such as Mount Franklin and Aqua Pura use PET bottles, which are popular for their convenience, affordability, and portability. These bottles are available in various sizes, catering to different consumer needs, from single-serve bottles to larger multi-packs. The off-trade distribution channel is the largest in Australia, with supermarkets like Woolworths, Coles, and IGA playing a key role in providing bottled water to consumers. These retail outlets offer a wide selection of bottled water brands, from budget-friendly options to premium products. E-commerce is also growing in importance as consumers increasingly prefer the convenience of online grocery shopping. Many bottled water brands now offer direct-to-consumer sales through platforms like Amazon Australia and Woolworths Online. In addition, glass packaging is often used for premium bottled waters, with brands like Voss and San Pellegrino leveraging the prestige of glass bottles to appeal to high-end consumers and upscale dining establishments. Glass is prized for its ability to preserve the purity and taste of water, and these premium waters are found in hotels, fine dining restaurants, and specialty retail outlets. Paper-based packaging is beginning to emerge as a sustainable alternative, although it is still a niche segment in the Australian market. Lastly, on-trade distribution, including cafes, restaurants, and hotels, is important for high-end and functional bottled water sales. These outlets provide consumers with premium and enhanced water options as part of the dining experience, with brands like Voss and San Pellegrino often being featured on menus. Both off-trade and on-trade channels are crucial to the growth and accessibility of bottled water in Australia.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031



Aspects covered in this report
• Bottled Water Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel
• Off-trade
• On-trade