Germany Beer Market Overview, 2028

Germany has a famous beer purity law called the Reinheitsgebot (Beer Purity Law) which originated in 1516. It stipulates that beer can only be brewed using four ingredients like water, malted barley, hops, and yeast. Germany is known for producing a wide range of beer styles. Some popular ones include Pilsner, Hefeweizen (wheat beer), Märzen/Oktoberfest, Bock, and Kölsch. Germany's Oktoberfest is the world's largest beer festival, held annually in Munich. It attracts millions of visitors who come to enjoy traditional German beers, food, and festivities. Germany is famous for its beer gardens, outdoor establishments where people can enjoy beer in a relaxed and sociable atmosphere. Beer gardens are particularly popular during the summer months. Bavaria is known for its Weissbier (wheat beer), while Cologne is famous for its light and crisp Kölsch. Germany hosts numerous regional beer festivals throughout the year, celebrating local beer traditions and showcasing a variety of beer styles. Germany is a major exporter of beer. Iconic German beer brands such as Beck's, Bitburger, and Paulaner are enjoyed by beer enthusiasts around the globe. The traditional ingredients used in German beer production, following the Reinheitsgebot, are water, malted barley, hops, and yeast, which contribute to the unique flavors and characteristics of the beer. According to the research report "Germany Beer Market Overview, 2028," published by Bonafide Research, The Germany Beer Market is expected to grow at above 5.07% CAGR from 2023 to 2028.Germans have been brewing beer for more than a thousand years, so it's no big secret that Germany is a Bierland ("beer country"). Each region in Germany has its own particular type of beer and beer brands, which vary according to local ingredients and brewing traditions. Beer is available in a variety of places in Germany, including beer gardens, breweries with taprooms, beer halls, restaurants, bars, festivals like Oktoberfest, retail stores, and online platforms. These venues offer a wide selection of beers, allowing beer enthusiasts to enjoy different styles and flavors in diverse settings. Some well-known German beer brands like Beck's, Bitburger, Warsteiner, Paulaner, Erdinger, Krombacher, Franziskaner. While per capita beer consumption has slightly declined in recent years, Germany remains a country with a strong beer culture. Regional variations exist, with Bavaria known for its higher consumption. Other events like Starkbierzeit highlight strong beers during Lent, while Beer Weeks offer tastings and promotions. Beer Culture Days focus on local brewing heritage, featuring exhibitions, seminars, and cultural activities. Craft beer festivals showcase the diversity of the craft beer scene, and beer competitions recognize excellence in brewing.

Brewpubs, Beer Halls Craft, Beer Bars, Taprooms , Sports Bars are types of bars for beer in Germany . Excessive beer consumption can lead to health risks like liver damage, cardiovascular diseases, and alcohol addiction. Drunk driving incidents and alcohol-related harm are also concerns. Regular and excessive beer consumption can contribute to alcohol dependence and misuse as a coping mechanism. Some individuals may have specific health conditions or sensitivities that make beer consumption problematic. Moreover, the economic costs associated with excessive beer consumption, such as healthcare expenses and decreased productivity, impose a burden on society. It is crucial for individuals to practice moderation, make responsible choices, and prioritize their overall well-being. Government regulation in the beer industry in Germany is overseen by various bodies at the federal, state, and local levels. The Reinheitsgebot, or Beer Purity Law, sets the standard for beer production, specifying the permissible ingredients. The Federal Ministry of Food and Agriculture regulates agricultural policies related to beer production. The Federal Ministry of Finance handles taxation and excise duties on beer. The Federal Office for Consumer Protection and Food Safety ensures product safety and labeling standards. State authorities monitor compliance with licensing and hygiene regulations. Trade associations contribute to self-regulation and industry standards. These regulations aim to ensure the quality, safety, and integrity of beer while protecting consumer interests and promoting fair competition. In Germany, lagers (bottom-fermented beers) are the most widely consumed category of beer. Lager beers dominate the market and are favored by a majority of beer drinkers in the country. They are known for their crisp, clean, and refreshing taste, making them popular choices for both casual and social occasions. Germany also has a rich variety of other beer styles that are enjoyed by beer enthusiasts, such as wheat beers (Hefeweizen), bocks, pilsners, and specialty craft beers. The preference for beer styles can vary regionally and among individuals, but lagers hold the largest share in terms of overall consumption in Germany.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Beer Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Lager • Ale • Stout & Porter • Malt • Others (pilsner, hard seltzer, kegs, porter)

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Category • Standard Beer • Premium Beer By Packaging • Bottle • Cann By Production • Macro Brewery • Micro Brewery • Craft Brewery By Beverages Type • Alcoholic • Non- Alcoholic By Distribution Channel • On trade • Off trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Germany , beer, alcoholic, non-alcoholic, pubs, restaurants, clubs, bars, standard beer, premium beer, lager, ale, stout & porter, malt, pilsner, hard seltzer, kegs, porter, brewery, fruits, species. ?