Spain Whiskey Market Overview, 2028

Spain is famous for its tapas culture, where small plates of food are served alongside drinks. Whisky is often associated with sophistication and elegance in Spain. It is considered a refined and high-quality spirit, appealing to those seeking a drink that reflects a sense of style and discernment. It is often seen as a symbol of prestige and status in Spain. Enjoying a fine whisky is associated with a certain level of sophistication and taste, and it is not uncommon for whisky connoisseurs to collect rare and limited-edition bottles as a sign of their discerning palate. Whisky is often enjoyed in social settings, whether it be at whisky tastings, gatherings with friends, or in bars and restaurants. Sharing a glass of whisky is seen as a convivial experience, fostering conversation and creating memorable moments. Spaniards appreciate the craftsmanship and traditional methods involved in whisky production. The dedication and attention to detail that go into crafting each bottle of whisky are highly valued, and consumers recognise and respect the heritage and history behind the spirit. Spain is home to a thriving whisky bar scene, with dedicated establishments offering an extensive selection of whiskies from around the world. Whisky bars provide a platform for whisky lovers to discover new expressions, attend tastings, and engage in discussions about the spirit.

According to the research report "Sapin Whisky Market Overview, 2028," published by Bonafide Research, the Spain Whisky Market is expected to add more than 840 million barrels by 2028. Spain hosts whisky festivals and events where whisky lovers can gather, sample various expressions, attend masterclasses, and learn more about the whisky industry. These events provide opportunities for education, exploration, and networking within the whisky community. The Barcelona Whisky Festival is an annual event that takes place in Barcelona and brings together whisky lovers, professionals, and connoisseurs. It features tastings of a wide variety of whiskies from different regions, including Scotch, Irish, American, and Japanese whiskies. Madrid Whisky Festival, Whisky & Spirits Madrid, and Whisky Festival Valencia are different whisky events that take place in Sapin. Scotch whisky is generally the most preferred type of whisky in the country. Scotch whisky has a long-standing reputation for its quality and craftsmanship, and it is highly regarded by Spanish whisky enthusiasts. Within the category of Scotch whisky, both blended Scotch and single malt Scotch are popular choices. Spain also has a growing interest in other types of whiskies, such as Irish whisky, American bourbon, and Japanese whisky. These whiskies have gained popularity, offering different flavour profiles and styles to cater to diverse preferences.

In Spain, traditional non-flavoured whisky is generally more preferred than flavoured whisky. Traditional whisky, which undergoes the ageing process in oak barrels and develops its own distinct flavours and aromas, is highly valued for its craftsmanship and authenticity. While flavoured whiskies have gained some popularity in recent years, especially among younger and casual drinkers, they are not as widely preferred as non-flavoured options. Whisky is primarily an alcoholic beverage, and in Spain, alcoholic whisky is more preferred compared to non-alcoholic alternatives. There are several major whisky brands that have a strong presence in the Spanish market. Johnnie Walker, Chivas Regal, Jameson, Jameson, The Macallan, Glenfiddich, Jack Daniel's, Ballantine's, and J&B are some of major whisky brands that have a significant presence in the Spanish market. Large supermarket chains and hypermarkets in Spain often have dedicated sections for alcoholic beverages, including whisky. It includes Mercadona, Carrefour, El Corte Inglés, Alcampo, Lidl, and Eroski. Online shopping platforms and e-commerce websites provide the convenience of purchasing whisky from the comfort of your own home. Popular online retailers in Spain include Vinissimus, Uvinum, and Amazon. Certain whisky regions in Spain, such as Scotch and Irish whisky, have protected designations of origin. These regulations establish specific criteria and standards that must be met for a whisky to carry the name and be labelled as such. If a whisky in Spain carries an age statement (e.g., "10 years old" or "12 years old"), it must comply with regulations regarding the minimum period of maturation in oak casks. Furthermore, businesses involved in the production, distribution, and sale of whisky in Spain must obtain the necessary licences and permits from the relevant authorities. Whisky production in the country is subject to quality control measures to ensure that it meets certain standards, such as specific production methods, ingredient requirements, and quality assurance processes.

The influence of international whisky brands and their marketing efforts in Spain has helped popularise whisky consumption among a wider audience. The rise of cocktail culture in Spain has contributed to the increased consumption of whisky, as it is a key ingredient in many popular cocktails and mixology trends. Spain is becoming a popular destination for whisky tourism, attracting whisky enthusiasts from around the world. Distillery tours, tastings, and whisky-related events contribute to the growth of the whisky market. Spanish whisky producers have been actively expanding their reach in international markets, capitalising on the global demand for premium and craft whiskies. Compliance with regulations, including labelling requirements, tax policies, and import and export restrictions, can be challenging for whisky producers and distributors operating in Spain. Despite the growing interest in whisky, there is still a need for further education and awareness among consumers about the different types, styles, and production processes of whisky, which may influence purchasing decisions.

Considered in this report
• Geography: Spain
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Spain Whiskey Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Grain Type

• Malt/ Barley Whisky
• Wheat Whisky
• Rye Whisky
• Corn Whisky
• Blended Whisky
• Others

By Type

• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others

By Quality

• Premium
• High-End Premium
• Super Premium

By Beverage Type

• Alcoholic
• Non-Alcoholic

By Flavor

• Non-Flavored
• Flavored

By Distribution Channel

• Off Trade
• On Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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