Spain Tequila Market Overview, 2028

Spaniards appreciate the culinary experience and often explore food pairings with different spirits. Tequila is no exception, and it is increasingly being paired with various dishes to enhance flavours and complement the cuisine. Spanish consumers have shown an increasing interest in artisanal and premium tequilas. Craft tequila brands that focus on small-batch production, high-quality ingredients, and traditional methods have found a niche among discerning consumers who value authenticity and exceptional flavour profiles. Tequila is a popular choice for gifts in Spain. Whether for birthdays, holidays, or special occasions, a high-quality bottle of tequila is often seen as a thoughtful and sophisticated gift. Tequila gift sets, including branded glassware and accessories, are also commonly available. It often takes centre stage at music festivals and events in Spain. It is not uncommon to find tequila bars or dedicated tequila areas within these festivals where attendees can enjoy tequila shots, cocktails, and themed experiences. Tequila certification courses and educational programmes are available in Spain. These courses provide in-depth knowledge about the history, production methods, and tasting techniques of tequila. Individuals can become certified tequila experts, further fueling their passion and appreciation for the spirit. According to the research report "Spain Tequila Market Overview, 2028," published by Bonafide Research, the Spanish tequila market is expected to add more than 48.20 million dollars by 2028. In Spain, the most famous and popular type of tequila is typically blanco or silver tequila. Blanco tequila is unaged or aged for a very short period, allowing the natural flavours of the agave to shine through. It is known for its fresh, vibrant, and earthy characteristics, making it a versatile choice for cocktails and shots. Blanco tequila is often enjoyed in classic cocktails like Margaritas, Palomas, and Tequila Sunrises. Some tequila enthusiasts in Spain also appreciate the complexity and smoothness of aged tequilas, such as Reposado and Aejo, which undergo longer ageing processes in oak barrels. These aged tequilas develop rich flavours and a smooth finish that can be enjoyed neat or on the rocks. Value tequilas have a significant place in the market, and there is a growing interest in high-quality, premium offerings. In Spain, tequila is sold through various sales channels to cater to different consumer preferences and conveniences. Dedicated liquor stores or specialty stores often carry a wide range of tequila brands and varieties. These stores offer a convenient and knowledgeable environment for consumers to explore different tequila options. Lavinia, Vinissimus, La Maison du Whisky, El Club del Gourmet, and Vila Viniteca are various liquor stores in Spain. Furthermore, Barcelona-El Prat Airport, Adolfo Suárez Madrid-Barajas Airport, Palma de Mallorca Airport, Málaga-Costa del Sol Airport, and Seville Airport Numerous well-known and well-liked tequila brands may be found in Spain. Jose Cuervo is one of the most well-known tequila brands globally. They offer a range of tequila expressions, including blanco (silver), reposado, aejo, and extra-aged variants. Patrón is a premium tequila brand known for its high quality and smooth taste. They produce a variety of tequilas, including blanco, reposado, aejo, and extra-aged expressions. Don Julio, Herradura, Sauza, and El Jimador are in the business of providing tequila. The production of tequila must follow specific processes, including harvesting, cooking, fermentation, distillation, and ageing (if applicable). The use of certain additives and artificial colouring is also regulated. Tequila bottles sold in Spain must display accurate and clear information about the product, including the specific category (such as Blanco, Reposado, or Aejo), alcohol content, origin, and any additional designations or certifications. With the growing interest in tequila, more Spanish travellers are visiting the tequila-producing regions of Mexico, such as Jalisco, to experience the tequila-making process first hand. Tequila distillery tours and agave field visits have become popular among Spanish tourists seeking an immersive tequila experience. Tequila appreciation clubs and societies have emerged in Spain, where members gather to share their passion for tequila, exchange knowledge, and organise tasting events. These clubs provide a platform for tequila enthusiasts to connect and explore the world of tequila together. Spain has a rich tradition of producing and consuming its own spirits, such as wine, brandy, and rum. Tequila faces competition from these established spirits as well as other imported spirits like whisky and vodka. Building and maintaining a strong market presence in the face of this competition can be a challenge. While tequila has been growing in popularity in Spain, there is still a significant portion of the population that may not be familiar with the spirit or may have misconceptions about it. Educating consumers about the different types of tequila, production methods, and wide range of flavours available can be a challenge. Establishing a strong distribution network and ensuring the availability of tequila across various retail channels, including liquor stores, bars, and restaurants, can be challenging. Securing favourable distribution agreements and expanding the reach of tequila to different regions in Spain require strategic planning and investment. Establishing a strong distribution network and ensuring the availability of tequila across various retail channels, including liquor stores, bars, and restaurants, can be challenging. Securing favourable distribution agreements and expanding the reach of tequila to different regions in Spain require strategic planning and investment. As global influences continue to shape the drinking habits and preferences of consumers worldwide, including Spain, tequila's international reputation and popularity contribute to its future growth. Cultural exchange and exposure to tequila through travel, media, and international events create opportunities for tequila brands to reach a broader audience in Spain. Tequila has been gaining popularity among Spanish consumers. There is an increasing curiosity and willingness to explore different spirits and flavours, including tequila. As more consumers develop an appreciation for the unique characteristics of tequila, the demand for the spirit is expected to continue to rise. Considered in this report • Geography: Spain • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Aspects covered in this report • Spain Tequila market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Blanco • Reposado • Anejo • Others By Grade • Value • Premium • High - End Premium • Super Premium

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

By Distribution Channel • Off-Trade • On-Trade By off-trade Distribution Channel

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

• Supermarkets and Hypermarkets • Discount Stores • Online Stores • Others By On-trade Distribution Channel • Restaurants and Bars • Liquor Stores • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.