Canada Drinkable Yogurt Market Overview, 2031

The drinkable yogurt market in Canada has experienced remarkable evolution, mirroring global trends in functional foods and beverages. Historically, yogurt was consumed primarily as a spoonable snack, but over time, it has transitioned into a more convenient, drinkable format. This shift, particularly in Canada, is driven by increasing consumer demand for health-conscious, on-the-go options that blend convenience with nutrition. As a nation that places a high value on wellness, Canadians have gradually embraced drinkable yogurts for their probiotic content, digestive benefits, and versatility. Notably, major brands like Danone and Yoplait, which are leaders in the Canadian dairy market, have played a pivotal role in this transformation by launching drinkable yogurt products with added nutritional benefits. Initially, yogurt drinks were often seen as a trendy niche product, but they have evolved into a mainstream category due to the rise of functional beverages like smoothies and protein shakes. This evolution reflects a larger trend in the dairy industry, where innovation is increasingly focused on creating products with added health benefits and improved sensory profiles. Additionally, the rise of lactose intolerance awareness and plant-based diets has influenced the development of lactose-free and plant-blended drinkable yogurts, helping to diversify product offerings. As more consumers opt for functional food options, drinkable yogurt in Canada are becoming a vital part of the larger functional food landscape, further increasing the appeal of the category.

According to the research report, "Canada Drinkable Yogurt Market Overview, 2031," published by Bonafide Research, the Canada Drinkable Yogurt market is expected to reach a market size of more than USD 2.30 Billion by 2031. The Canadian drinkable yogurt market has witnessed significant growth in recent years, shaped by changing consumer preferences and increasing health awareness. The market is primarily driven by the growing popularity of functional beverages, with consumers actively seeking products that offer both convenience and enhanced nutritional profiles. Key developments, such as Danone’s launch of probiotic-rich drinkable yogurts under the Activia brand, have cemented drinkable yogurts as a major player in Canada’s dairy sector. Brands like Yoplait have also expanded their portfolios to include lower-calorie and lactose-free drinkable yogurt options, addressing the diverse dietary needs of Canadians. In addition to these established players, newer brands like Kirkland have entered the market, offering large, cost-effective packaging, which is particularly appealing to families looking for convenient, nutritious snack options. Meanwhile, the demand for plant-based alternatives is rising, with companies like Oatly and Silk pushing the envelope in providing dairy-free drinkable yogurt products made from soy, almond, and coconut milks. This shift is not only driven by dietary restrictions but also by a growing interest in plant-based nutrition. Nutritional fortification is another key factor in product development, with several brands adding extra vitamins and minerals, such as calcium and vitamin D, to appeal to health-conscious consumers. The packaging of these products has also evolved, with brands moving towards more sustainable options. As Canadians become increasingly aware of environmental concerns, recyclable and eco-friendly packaging solutions have been integrated into many product lines. The market is also expanding beyond traditional retail channels, with e-commerce platforms and convenience stores gaining traction as key distribution points for drinkable yogurt products. As the demand for functional, convenient, and health-focused beverages continues to rise, the drinkable yogurt market in Canada is well-positioned for ongoing innovation and growth.

In Canada, the drinkable yogurt market is prominently split between dairy-based and non-dairy/vegan options. Dairy-based drinkable yogurts are widely consumed due to their rich texture, high protein content, and live probiotics. Major Canadian brands such as Danone’s Activia and Saputo’s Dairyland are central players in the dairy drinkable yogurt segment. These products typically use cow’s milk and are available in various flavors, including strawberry, blueberry, and vanilla. On the other hand, non-dairy or vegan drinkable yogurts have gained significant traction as plant-based diets continue to rise in popularity. Brands like Silk and So Delicious, offering options made from almond milk, coconut milk, and soy milk, cater to the increasing demand for dairy-free alternatives. These plant-based options are rich in calcium and other vitamins, making them appealing not only to vegans but also to lactose-intolerant consumers. The growth of vegan yogurt in Canada is linked to a wider trend toward plant-based products and health-conscious choices. Major cities like Toronto and Vancouver have seen a rise in demand for these vegan alternatives, driven by younger, health-conscious demographics. Vegan yogurt is also favored by consumers with ethical considerations regarding animal products, further boosting the demand in urban areas across the country.

Flavoured drinkable yogurts dominate the Canadian market, with consumers preferring a variety of tastes, including classic fruit flavors like mango, strawberry, and peach. These flavored variants are often enhanced with additional ingredients such as fiber, probiotics, and sweeteners, making them attractive to those seeking both taste and health benefits. Popular brands such as Oikos and Yoplait offer numerous flavoured options, appealing to all age groups. These products are commonly found in grocery stores and supermarkets and are often positioned as quick and nutritious on-the-go snacks. Meanwhile, plain drinkable yogurts are favoured by consumers who prioritize natural ingredients and wish to avoid added sugars. Plain options are often used in smoothies, cooking, or simply consumed for their probiotic benefits without the distraction of extra flavorings. These varieties typically contain fewer additives and are seen as a healthier option for many. Both types of drinkable yogurts have their loyal followings, with consumers choosing based on their taste preferences, dietary needs, or health considerations. Plain varieties are especially popular among people who prefer controlling the sweetness and flavor themselves, using them as base ingredients in recipes.

The packaging of drinkable yogurts in Canada varies widely depending on the target market and convenience needs of consumers. Traditional cup packaging remains popular in the Canadian market, with companies like Oikos and Activia offering drinkable yogurt in single-serve cups that are easy to store and consume. These cups are commonly used in retail locations such as supermarkets and hypermarkets, where grab-and-go products are in high demand. Bottles, often made of recyclable plastic or glass, are another common form of packaging, favored for their portability and larger serving sizes. Major brands like Yoplait and Liberté offer their drinkable yogurts in these bottles, catering to consumers who prefer larger quantities or those who consume yogurt as a beverage during the day. Tetra packs, which are lightweight, convenient, and provide an extended shelf life, are increasingly popular in Canada. They are often used for larger family-sized portions or for products that require a longer shelf life without refrigeration. Brands like Silk and So Delicious use tetra packs for their plant-based yogurt drinks, which is a practical choice for both in-store sales and home use. Pouches have also emerged as a growing packaging trend in Canada, particularly for children’s products and health-conscious adults looking for an easy-to-consume option. These pouches are lightweight, portable, and often resealable, making them ideal for busy, on-the-go lifestyles. They are especially popular in products marketed towards active or athletic individuals, as well as those with busy work schedules.



In Canada, supermarkets and hypermarkets remain the primary distribution channel for drinkable yogurts, with large chains like Loblaws, Metro, and Sobeys offering a wide selection of both dairy-based and plant-based yogurt drinks. These stores cater to a broad range of consumers, from families to health-conscious individuals, with a variety of products available at competitive prices. Convenience stores, such as Circle K and 7-Eleven, provide a more limited but accessible range of drinkable yogurt, catering mainly to busy individuals seeking quick, on-the-go options. These locations often focus on more popular, mainstream brands like Yoplait and Activia, offering convenience and speed for customers. Specialty stores, including health food stores and organic retailers like Whole Foods, are increasingly important distribution channels for plant-based drinkable yogurts. Consumers seeking dairy-free or organic options often turn to these stores to find specific products, such as vegan yogurts from brands like So Delicious and Silk. The growing trend of online shopping has also influenced the Canadian drinkable yogurt market, with platforms like Amazon and various grocery store websites making it easy for consumers to order their favorite products online and have them delivered directly to their homes. Other distribution channels, including farmer’s markets and local co-ops, play a smaller role in the market but continue to offer artisanal or locally produced drinkable yogurt options to a niche market of health-conscious and environmentally aware consumers.  

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Drinkable Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Type
• Flavoured
• Plain

By Packaging
• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others