South Korea Television Market Overview, 2028

Television is considered a central source of entertainment and information in South Korea. It plays a crucial role in people's daily lives and is a primary medium for accessing news, dramas, variety shows, sports events, and cultural content. Older adults, typically those aged 50 and above, tend to watch more television. They have grown up with television as a primary source of entertainment and information and continue to rely on it for their viewing preferences. This age group often enjoys dramas, news programmes, variety shows, and documentaries. There is a strong preference for smart TVs over non-smart TVs. Smart TVs offer advanced features and connectivity options that enhance the viewing experience and provide access to a wide range of content and online services. Smart TVs often receive software updates and firmware upgrades, which introduce new features, improve performance, and enhance the user interface. This ensures that users can enjoy the latest technological advancements and improvements. South Korean television manufacturers have a significant presence in the global export market. Their high-quality products and reputation for technological advancement contribute to their competitiveness. They export televisions to various countries worldwide, further solidifying their position in the global television manufacturing industry. According to the research report "South Korea Television Market Overview, 2028," published by Bonafide Research, the South Korea Television Market is expected to grow at a CAGR of above 3.58% from 2023 to 2028. Many South Korean households have dedicated home theatre setups or entertainment rooms where they can enjoy a cinematic experience. In these setups, larger screens, often ranging from 55 inches to 85 inches or even larger, are preferred to replicate the feeling of being in a movie theatre. Additionally, consumers value high-quality visuals and display technologies. Larger screens allow for better appreciation of picture quality, colour accuracy, and details, particularly in televisions with higher resolutions, such as 4K Ultra HD or even 8K. South Korea has a strong gaming culture, and many individuals enjoy playing video games on their televisions. Larger screens provide a more immersive gaming experience, especially for multiplayer games or those with detailed graphics. Similarly, larger screens are preferred by sports enthusiasts who want to feel closer to the action during live broadcasts. South Korean manufacturers prioritise innovation and design in their television products. They strive to create sleek and stylish designs that blend seamlessly with modern home interiors. Attention is given to aesthetics, slim form factors, and minimalistic bezels to enhance the viewing experience. Manufacturers have a reputation for producing high-quality products. They adhere to strict manufacturing standards and quality control processes to ensure that their televisions meet international quality and safety certifications. The focus is placed on delivering reliable and durable products to consumers. Samsung is one of the leading manufacturers of televisions globally. They offer a wide range of TV models, including LED, QLED, and MicroLED displays. Samsung TVs are known for their innovative features, sleek designs, and excellent picture quality. LG is another prominent TV manufacturer from South Korea. They specialise in OLED (organic light-emitting diode) technology and offer a range of OLED TVs known for their superior contrast, deep blacks, and vibrant colours. LG also produces LED and NanoCell TVs, focusing on image quality and immersive viewing experiences. Sony, TCL, Hisense, Philips, Panasonic, Sharp, Toshiba, and Skyworth brands offer a diverse range of television models, including LED, OLED, QLED, and other display technologies. Catering to the different preferences, budgets, and requirements of consumers in South Korea.

South Korea has regulations in place to ensure that televisions meet safety standards and protect consumers. These standards cover aspects such as electrical safety, electromagnetic compatibility, and protection against hazards. Televisions sold in South Korea are required to display labelling information that provides consumers with important details such as energy consumption, display size, resolution, and other relevant specifications. This helps consumers make informed purchasing decisions and compare different TV models. The government has implemented energy efficiency standards for televisions to promote energy conservation and reduce the environmental impact of TV usage. These standards aim to encourage manufacturers to produce more energy-efficient TVs and help consumers make informed choices based on energy efficiency ratings. The South Korean TV market is highly competitive, with both domestic and international brands vying for market share. This competition puts pressure on manufacturers to continuously innovate, improve product quality, and offer competitive pricing to attract consumers. Consumer preferences and trends in the TV market are constantly evolving. Manufacturers need to stay up-to-date with changing preferences, such as screen sizes, display technologies, and smart features, to meet consumer demands and stay competitive. Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Korea Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

Type of tv • Smart tv • Non smart tv By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV

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By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: South Korea, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial. ?