Japan Online Gambling Market Overview, 2028

The online gambling market in Japan is expanding and provides a variety of betting and gaming services to Japanese players. The market has grown significantly in recent years as a result of legislative changes that have legalised certain forms of online gambling. Japanese players can now play a variety of online casino games, including slots, table games, and live dealer games, as well as sports betting and lottery games. With the growing popularity of online gambling in Japan, it is critical for players to have a clear understanding of the market and how to choose a dependable and trustworthy online gambling site. People in Japan can now access online gambling services from anywhere and at any time thanks to the widespread adoption of smartphones and tablets. Land-based casinos in Japan are subject to stringent regulations, and there are currently only a few in operations. As a result, there is a growing demand for online gambling services as an alternative form of gambling. According to the research report, “Japan Online Gambling Market Overview, 2028” published by Bonafide Research, the market is projected to reach market size more than USD 10 Billion by 2028. Fully legal online gambling is operated by a number of governmental entities which run the lottery, a football lottery, horse racing, boat racing, bicycle racing, local horse racing and motor-cycle racing. Many offshore sites are already targeting the market with Japanese-language versions of their websites. In the short term, the online market will remain unregulated because there appears to be little impetus to address online gambling laws. Offshore operators will continue to provide Japanese players with their most popular and well-known games. However, limiting the market to only Japanese players may result in government intervention, so operators should be cautious. All of the same Japanese customer service and availability during Japanese non-working hours is advantageous, and a small number of companies offer bonuses in local currency. Operators with a special emphasis on popular Japanese sports such as baseball and the top division of the Japan Professional Football League would stand out, as there is little emphasis on Japanese sports.

Online gambling is largely illegal in Japan, but certain forms of online gambling are permitted under certain conditions. To operate legally, online casinos must first obtain a licence from the Japanese government. The licensure process is rigorous and includes extensive background checks to ensure that the operator is trustworthy and capable of providing players with a safe and fair gaming experience. In Japan, the Ministry of Finance is the primary licencing authority for online casinos. There are also several regulatory bodies that oversee the industry, such as the Japan Casino Regulatory Commission and the National Police Agency. To ensure the safety of their funds and personal information, players should always check whether an online casino has a valid licence from one of these regulatory bodies before making a deposit or placing a bet. Based on gaming type, the market is segmented into sports betting, casinos, poker, bingo, lottery and others. Among them the market is highly occupied by sports betting and casinos. "Toto," which is operated by the Japanese government and offers betting on a variety of sports, including football, baseball, and horse racing, is one of the most popular sports betting sites in Japan. Another popular sports betting site that accepts Japanese customers is "Bet365," which is run by a UK-based company. Lotto 6 and Lotto 7 are the two most popular lottery games in Japan, and both are available for online play through authorised channels. Based on device type, the market is divided into mobile devices (phones and tablets) and desktop. In Japan, mobile devices like smartphones and tablets are the most commonly used devices for online gambling. Because of the popularity of mobile devices, people can now access online gambling services from anywhere and at any time. Indeed, many online gambling operators in Japan have created mobile apps that are specifically designed for mobile devices, allowing users to have a convenient and user-friendly gambling experience while on the go. The widespread use of mobile devices has significantly aided the growth of Japan's online gambling market. The gaming and entertainment industry has played an important role in the growth of online gambling in Japan. Many of the world's largest casino operators and gaming companies have been actively pursuing opportunities in Japan, and some have even formed partnerships with local companies in anticipation of eventual casino gambling legalisation. Furthermore, the online gaming industry has been a major driver of growth in Japan, with many popular video game franchises, such as Final Fantasy and Dragon Quest, incorporating elements of gambling and chance. This has contributed to the development of a gaming and gambling culture among Japanese consumers, and many online gaming companies are looking for ways to capitalise on this trend by offering online gambling products and services. Technological advancements such as mobile devices and virtual reality have also aided the growth of online gambling in Japan. Many Japanese consumers are technologically savvy and enjoy using their mobile devices to play games and gamble online. As a result, in order to attract and retain customers, many online gambling operators have made significant investments in mobile gaming platforms and virtual reality technologies.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Japan Online Gambling market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Game Type: • Sports Betting • Casinos • Poker • Bingo • Lottery • Others

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By Distribution Channel: • Mobile Devices (Phones and Tablets) • Desktop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.