Australia Air Freshener Market Overview, 2028

Aerosol and spray air fresheners are most popular Air Freshener in Australia because they are easy to use, affordable, and offer a quick and effective way to freshen up a room. Plug-in and electric diffusers, on the other hand, offer a longer-lasting and more subtle scent experience, and are often used for more continuous fragrance coverage. In recent years, there has also been an increase in demand in Australia for natural and eco-friendly air fresheners, with consumers seeking products made with natural and sustainable ingredients. As a result, essential oil-based air fresheners, as well as products made from natural materials like bamboo and reed diffusers, have grown in popularity. In general, air fresheners are more commonly used during the warmer months of the year, which are typically from December to February. In addition, during the holiday season in December, there is often an increase in entertaining and hosting guests, which can lead to a higher usage of air fresheners to keep the home smelling fresh and pleasant. Average, air fresheners in Australia can cost between 3 USD to 20 USD Aerosol and spray air fresheners tend to be more affordable and can cost around 3 USD to 8 USD per can, while electric diffusers and plug-in air fresheners can be slightly more expensive and may cost between 10 USD to 20 USD.

According to the research report “Australia Air Freshner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 69.04 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

The ACCC regulates air fresheners under the Australian Consumer Law (ACL), which requires that all products sold in Australia must be safe and meet certain labelling requirements. Air fresheners must not contain any prohibited or restricted ingredients, and must be labelled with accurate information about their ingredients, usage instructions, and safety warnings. In addition, air fresheners sold in Australia must comply with the Australian Standard for Aerosol Dispensers (AS 2278), which sets out safety requirements for aerosol dispensers, including air fresheners. The standard covers areas such as design, construction, testing, and labelling requirements.

The Australia air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the Australia due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools. During the forecast period, gel air fresheners are expected to have an impact on the Australia air freshener market because they have a longer-lasting fragrance than other types of air fresheners. Customers will have to replace the product less frequently as a result, making it more cost-effective in the long run. Gel air fresheners are intended to be non-messy and leave no residue. They are simple to use and do not necessitate any special setup or tools.

The Australia air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the Australia during the forecast period. The automotive segment is expected to grow during the forecast period. Australia car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.

The Australia air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market of Air Freshner in Australia is dominated by Convenience stores due to Convenience stores are often located in high-traffic areas, making them a convenient option for consumers who want to purchase air fresheners quickly and easily. Many consumers prefer to shop at convenience stores because of their extended hours of operation and their convenient locations. These chains have been expanding rapidly in recent years, opening new stores in both urban and rural areas to meet growing demand for convenience products and services it is expected that the online market will have an impact on the market for air fresheners in the Australia during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the Australia. Some of the local brands of Air Freshener in Australia include Koala Eco, perfect Potion, Gumleaf Essentials, Aromabotanical, and Tilley Soaps Australia

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Automotive
• Others

By Product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.
Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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