Canada Lingerie Market Overview, 2028

In Canada, the lingerie market is expanding as a result of factors like rising income, increasing discretionary spending, and an increase in the number of working women. Women are becoming more autonomous, assertive, and transparent about their preferences. In Canada, there are certain government rules and regulations for the lingerie market, including The Textile Labelling Act requires that all textiles, including lingerie, sold in Canada be labelled with information on fibre content, care instructions, and country of origin. This helps consumers make informed purchasing decisions and protects them from misrepresentation or false claims. The Canada Consumer Product Safety Act sets out health and safety standards for consumer products, including lingerie. These standards cover aspects such as flammability, toxicity, and choking hazards and are designed to ensure that products are safe for consumers to use. As well as Canada Border Services Agency, this regulates the import of textiles, including lingerie, to ensure that products meet Canadian safety and labelling standards. Importers must comply with regulations related to product safety, labelling, and documentation. The Competition Bureau oversees advertising and marketing practises in Canada, including those related to lingerie. This includes monitoring for false or misleading advertising claims and taking enforcement action against companies that engage in deceptive marketing practises.

According to the research report "The Canada Lingerie Market Overview, 2028," published by Bonafide Research, the Canada Lingerie market is projected to reach a market size of more than USD 1437 Million by 2028. Many consumers in Canada are becoming more environmentally conscious and are seeking out lingerie brands that use sustainable materials and production methods and have transparent supply chains. In Canada, as consumers have become more health-conscious and focused on self-care, they are looking for lingerie that is comfortable, supportive, and well-fitted. As attitudes towards sexuality and gender continue to evolve in Canada, consumers are seeking out lingerie that reflects their individual identities and preferences. In Canada, the lingerie market is segmented into three types; Knickers/panties, bras, and shapewear. Knickers/panties are currently dominating the market. Due to the fact that all people wear underwear every day and because they are seen as vital pieces of apparel, there is a constant need for these products. Shapewear is expected to grow at the fastest CAGR in the Canadian market in the future. Because more Canadians are focusing on fitness and wellness, there is a growing demand for shapewear that can provide additional support and compression during exercise. As the population in Canada ages, there is a growing demand for shapewear that can provide additional support and compression for issues such as back pain, posture, and circulation.

In Canada, there are many start-ups for the lingerie industry, includingKnix is a Toronto-based start-up that specialises in comfortable and functional lingerie, including bras, underwear, and activewear. Mary Young is a Toronto-based start-up that offers ethically made lingerie and loungewear with a focus on comfort, style, and inclusivity. The Great Eros is a luxury lingerie brand that was founded in New York but now has a location in Toronto. Knotty Knickers is a Canadian subscription service that delivers a monthly package of lingerie and pants to subscribers. They offer a variety of styles and sizes, with a focus on affordability and convenience. In Canada, based on the pricing, it includes the economical and the premium. Canadians used the lingerie that is at the economic price level. All people cannot afford the lingerie in the premium price range. Because of this, lingerie can be pricey, especially if it is made of premium materials or is produced by a high-end company. Many Canadians could simply lack the funds to invest much in lingerie and to buy more reasonably priced alternatives. In the future, the consumer will purchase the lingerie at a premium price.

In Canada, based on material types, there are satin, cotton, silk, cotton, and others. Currently, the stain material is dominating the market. Because satin is a sensible material option for lingerie that will be used regularly, it is a strong fabric that can survive many washings and wearings. As well as traditional bras and knickers and more ornate items like corsets, satin may be used to create a variety of lingerie styles. In the future, the Nylon material is expected to grow at the highest CAGR. Based on the distribution channel, the Canadian lingerie market is divided into hypermarkets, supermarkets, specialty stores, online retailers, and others. The specialist stores like La Senza, Victoria's Secret, Change Lingerie, Bravissimo, Knickers 'n Lace, and Forever Your Lingerie. In Canada, many local manufacturers of lingerie are: Montelle Intimates, Mary Young, Blush Lingerie, Fortnight Lingerie, and Elita Lingerie.

Considered in this report

• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Canada Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Products Types

• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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