Asia-Pacific Water Purifier Market Outlook, 2027

The Asia-Pacific region has a large number of rural areas that lack access to clean water. The areas lack the basic amenities of pure water and the government is taking various initiatives to provide clean water by installing water purifiers and increasing awareness among the population to drink clean water, which is boosting the demand for water purifiers in the region. Health-conscious people have given rise to new trends worldwide. This growing awareness has made people aware of health hazards that are caused by impure water. Social media has played a major role in creating awareness about safe drinking water. Further, governments around the world have also been actively working towards spreading awareness about clean water. The growing disposable income, rapidly growing industrialization, and rapid growth in the population in the developing countries of the Asia-Pacific region have significantly contributed to the growth of the market. Improvement in standards of living and growing concerns about health and wellness would further add to the market attractiveness. New product launches have been a strategy largely adopted by major market players. With substantial investment into research and development activities, market players have introduced water purifiers equipped with reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies. Purifiers with Wi-Fi technology and filter pitchers are also being launched by market leaders. According to the research report, "Asia-Pacific Water Purifier Market Outlook, 2027," published by Bonafide Research, the market is projected to grow at a CAGR of 16.32% over the forecast period. The APAC water purifier market is driven by the lack of freshwater sources, the decreasing quality of the water, and growing promotional activities for water purifiers and the rising demand for industrial water purifiers. Growing awareness about the presence of harmful impurities and pathogens in the water supplied to households has increased demand. Despite the strong market drivers, the challenge of educating the masses about the efficiency of these purifying technologies across the rural Asia-Pacific region is expected to restrain the market. A huge part of the population still relies on boiling water to ensure purification. However, the rising adoption of water purifiers in urban areas of India is anticipated to open up lucrative opportunities in the market. RO water purifiers are projected to be the fastest growing segment during the forecast period, owing to an increase in water pollution and rapid urbanisation and industrialization. Moreover, the RO water purifier segment is also expected to exhibit lucrative growth opportunities in the future. The offline segment is dominating the market as the installation of water purifiers is done by the experts, which saves the cost for the customers and also offers free maintenance services for a fixed time period, which is not offered by the online distribution channel.

The Asia-Pacific water purifier market is primarily driven by the rising incidences of waterborne diseases. Along with this, the growing awareness among individuals regarding the health hazards caused by impure water has encouraged them to opt for water purifiers, especially in developing countries like India and Vietnam. As a result, governments across the region have been actively working toward spreading awareness regarding clean water and water safety and security. Moreover, with the advancements in technology, manufacturers have introduced reverse osmosis and UV purifiers to expand their consumer base. The growing disposable income, rapidly growing industrialization, and rapid growth in the population in the developing countries have significantly contributed to the growth of the market. Improvement in standards of living and growing concerns about health and wellness would further add to the market attractiveness. China is dominating the market in the Asia-Pacific region due to the presence of hard water, which is not suitable for drinking and washing and needs water softeners to make it suitable. Japan's water purifier market is rising due to an upsurge in the incidence of waterborne diseases and an increase in concerns about health and well-being among the population. Australia has the lowest market share of less than 2% in the APAC region. The India water purifier market is expected to see a significant rise in the forecast period at a CAGR of 24.40%. In India, water-borne diseases like cholera, typhoid, diarrhoea, and viral hepatitis cause the highest number of deaths. This is due to the contamination of water bodies and the depletion of freshwater resources. This has led to the adoption of water purification systems as an essential need. The rise in waterborne diseases, increased consumer awareness about drinking water, and rising consumer income levels are driving the Indian water purifier market. Increasing demand for packaged drinking water, however, hampers the growth to some extent. An under-penetrated market is a major challenge faced by the market due to a lack of awareness towards health and sanitation and a belief that boiling water makes it safe to consume. A huge part of the population still relies on boiling water to ensure purification. However, the rising adoption of water purifiers in urban areas of India is anticipated to open up lucrative opportunities in the market. Growth in demand for affordable and portable water among Indian consumers is expected to play an important role in shaping the growth of the Indian water purifier market. It is further fueled by government initiatives through various policies and campaigns about the advantages of consuming clean water. Despite the strong market drivers, the challenge of educating the masses about the efficiency of these purifying technologies across rural India is expected to restrain the market growth to some extent. It is anticipated that the gravity purifier is expected to exhibit a steady growth rate during the forecast period as the rural areas of India will be inclined towards using this technology. The outbreak of the COVID-19 pandemic had a profound effect on the overall growth of the APAC water purifier market. With restrictions on movement and other activities, the demand for the product decreased considerably. However, there was a sudden spike in demand for improved hygiene products across the region that helped the development of the water purifier market in Asia-Pacific. Regulatory and healthcare authorities advised and urged the populace to stay indoors and maintain high levels of hygiene. This prompted the end users to install new water purifiers or upgrade the new ones. Naturally, the growing demand helped drive the market's development in the peak months of the COVID-19. The companies in the region's water purifier market are projected to benefit from the gradual economic recovery and the end-user industry's demand. Moreover, with the gradual ramping up of production, the growth of the market in the coming months is expected to be on the positive side.

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Manmayi Raval

Research Consultant

Major Companies present in the market: A.O. Smith Corporation, Aquatech International LLC, Pentair PLC, Brita International, Eureka Forbes Limited, Coway Company Ltd, Culligan International Company, BWT Holding Gmbh, 3M Purification Inc. Considered in this report • Geography: Asia-Pacific • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Asia-Pacific Water Purifier market with its value and forecast along with its segments • Country-wise plant based milk market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report • India • China • Japan • Australia • Indonesia • Vietnam • South Korea By Type in the report • Counter Top • Under Sink • Faucet Mount & Others By Technology in the report • RO • UV • Gravity Based • Others By Sales Channel in the report • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.