Asia-Pacific Water Purifier Market Outlook, 2026

Asia-Pacific Water Purifier Market Outlook, 2026

Bonafide Research 16-08-2021 102 Pages Figures : 11 Tables : 73
Region : Asia-Pacific Category : Consumer Goods & Services Appliances & Equipment

1. Eureka Forbes Limited

2. Kent RO Systems Limited

3. Panasonic Corporation

4. Tata Chemicals Limited

5. Whirlpool of India Limited


The water purifier in a simpler term is defined as a device used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. A recent addition to the database of Bonafide Research- titled “Asia Pacific Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types (Counter Top, Under Sink, Faucet Mount), by technology (RO, UV, Gravity Based, and Others) by Sales Channel (Online and Offline) by Region and by country.

With a large number of rural and densely populated urban areas lacking basic clear water facilities, the region is a global leader in the water purifier market. Many parts of the region lack the basic amenities of pure water and concerned governments are taking initiatives to provide clean water by increasing awareness among the population to drink clean water which is boosting the demand for water purifiers in the region. The market grew at more than 8.5% CAGR in terms of both value and volume, historically between 2015 and 2020. While water purifiers have become common in the urban, rural houses are still untapped given the inadequate water facilities themselves. Given the various initiatives taken by governments to increase the availability of tap water in the rural areas, more market scope is expected to open up in the region, allowing it to reach a value of more than USD 40 Billion by 2026.

The rising awareness regarding the environment and health is one of the primary factors driving the market growth of the Asia Pacific region. Even though few of the Asian countries are getting closer to achieving their target of cleaner sanitation, there are many water sources that remain untreated. In the year 2020, the RO water filter was evaluated at a market value of more than USD 10 Billion, leading the market. RO filtration makes sure the water contains no heavy metals. The amount of wasted reject water by RO water filter purifier depends on the TDS of the raw water. Asian countries face water shortages, which hamper the market growth of such water purifiers. People are now being aware of the cons of the RO water purifier and thus started looking for alternative options, which is to let the Gravity-based purifiers grow with an anticipated CAGR of more than 18%.

Waterborne diseases are caused by microscopic organisms like viruses and bacteria that get ingested through contaminated water. Waterborne diseases can be prevented by the purification of water done by the water purifiers that can be installed at residential and commercial places. Even though the under cabinet sink dominated the market with an approx. share of 60%, the countertop water purifiers are to gain more popularity in the region with an expected value of USD 12 Billion in 2026. The rising industrialization and rampant use of pesticides translating into poorer water quality are expected to be increasing the growth of the water purifier in Asia.

The rising income and the increasing population coupled with deteriorating water quality are the dominant factors driving the market growth. The offline store channels led the market which held to a value share of more than 80% in the year 2020. During the COVID-19 situation, the Asia market was hampered intensively as a result of people shifting their shopping behavior towards online sales channels. In order to cater to this change, the manufacturers are now focusing on their presence online through an extended support system. This is expected to drive the online sales channel segment to grow at an approx. of 19% through the forecasted period.

China is dominating the market with more than 50% due to the presence of hard water which is not suitable for drinking, while it is followed by India with a market share little higher than 10%. The demand for water purifiers in Malaysia is due to the availability of affordable water purifiers and the rising scarcity of freshwater. Unlike neighboring countries, the water resource in Singapore has maintained a high standard for a long time. Even if the water quality has improved over time, Japanese and Koreans maintain their habits of preparing their drinking water.

Key players in the market are: 3M, A.O. Smith Corporation, Aquatech International LLC, Brita GmbH, BWT Holding Gmbh, Coway Company Limited, Culligan International Company, EcoWater System LLC, Eureka Forbes Limited, GE Appliances, Ion Exchange LLC, Kent RO System Ltd, Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd, Panasonic Corporation, Pentair PLC, Tata Chemicals Ltd., Unilever N.V., and Whirlpool

• Geography: Asia Pacific
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• Asia Pacific
• Chain
• Japan
• India
• Australia
• South Korea
• Vietnam
• Indonesia

• Market Size by Value for the period (2015-2026F)
• Market Size by Volume for the period (2015-2026F)
• Market Share by Product Type (Counter Top, Under Sink, Faucet Mount)
• Market Share by Technology Type (RO, UV, Gravity Based, & Others)
• Market Share by Sales Channel (Offline & Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

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