The United Arab Emirates (UAE) lingerie market has been growing rapidly in recent years. The demand for lingerie in the UAE is increasing due to the country's growing economy, increasing disposable incomes, and changing consumer preferences. One of the factors driving the growth of the UAE lingerie market is the increasing awareness of the importance of proper fit and comfort. As a result, many lingerie brands in the UAE are focusing on offering personalized fitting services to their customers, including bra fitting sessions and custom-made lingerie. The UAE lingerie market offers a wide range of products, including bras, panties, sleepwear, shape wear and swimwear. In addition to traditional brick-and-mortar stores, many lingerie brands have also established an online presence to cater to the growing demand for e-commerce. Lingerie is an important part of women's clothing, and the lingerie market in the UAE is highly competitive, with a diverse range of local and international brands. The UAE has a diverse population, and the lingerie market caters to the needs of women from different cultural backgrounds. Traditional Arabic lingerie is also popular, with local brands specializing in these types of garments. The demand for lingerie in the UAE is high, with consumers looking for high-quality, fashionable, and comfortable products. According to the research report "The UAE Lingerie Market Overview, 2028," published by Bonafide Research, the UAE Lingerie market is expected to grow at a rate above 5% CAGR from 2023 to 2028. The lingerie market in the UAE is characterized by a wide variety of products, ranging from every day wear to luxury items. Several international brands, including Victoria's Secret, La Perla, and Agent Provocateur, have established a presence in the UAE market, alongside many local brands. The market is also witnessing an increase in e-commerce platforms, which provide customers with greater access to a wider range of products. Dubai is the hub for the UAE lingerie market, with a range of boutiques and shops catering to diverse tastes and preferences. Some of the key challenges facing the UAE lingerie market include intense competition, high import costs for international brands, and cultural and religious sensitivities that may impact the design and marketing of certain types of lingerie products. To overcome these challenges, many lingerie brands in the UAE are focusing on offering innovative and unique products, such as eco-friendly and sustainable lingerie, as well as utilizing social media and digital marketing to reach a wider audience of consumers. Additionally, some brands are partnering with local retailers and distributors to expand their reach in the market and reduce import costs. The target demographic for the UAE lingerie market is primarily young, affluent women who are looking for high-quality, stylish lingerie that reflects their personal sense of style and sophistication. However, there is also a growing demand for more inclusive sizing and fit options to cater to a more diverse range of body types and preferences. The UAE lingerie market is known for its emphasis on high-quality, luxury lingerie that combines comfort, style, and functionality. Some of the current trends in lingerie design and style in the UAE includes; Lingerie brands are experimenting with bold, bright colors and unique prints to add a touch of fun and excitement to their collections. Brands are expanding their size ranges to include a more diverse range of body types and sizes, catering to the needs of all consumers. Comfort is key in the UAE lingerie market, and many brands are using soft, breathable fabrics such as bamboo and modal to ensure a comfortable fit. Brands are incorporating unique and intricate details such as embroidery, lace, and beading to add a touch of luxury and sophistication to their lingerie collections. In the UAE, the most popular types of lingerie products are bras, panties, and shape wear. These products have remained popular over time, but there have been some shifts in consumer preferences. One trend that has emerged in recent years is a growing demand for more comfortable, functional lingerie that can be worn all day. This has led to an increase in the popularity of bralettes, sports bras, and seamless panties. Another trend that has emerged is a preference for luxury, high-end lingerie brands. Consumers in the UAE are willing to pay a premium for high-quality, designer lingerie that combines style, comfort, and functionality. Shape wear is also popular in the UAE, as many consumers are looking for products that can help smooth and shape their silhouette. However, there has been a shift towards more natural-looking shape wear that provides a subtle, seamless effect rather than a drastic transformation. The most popular types of fabrics used in UAE lingerie products are silk, lace, cotton, and satin. These fabrics are known for their softness, durability, and breathability, which make them ideal for lingerie products that are designed to be worn for long periods. Cotton is a widely used fabric in lingerie products due to its comfort and breathability. It is also a hypoallergenic fabric, making it ideal for people with sensitive skin. And Satin is a soft, glossy fabric that is often used in lingerie products for its elegant and sensual look. It drapes beautifully on the body, and it is often used in lingerie pieces such as robes, chemises, and teddies. There are several brands of lingerie products available in the UAE market some of the local brands are; Local Brands; La Senza UAE, Nayomi UAE, K-Lynn Lingerie, Meem Lingerie, Pink Woman Lingerie. And some of International Brands: Victoria's Secret UAE, H&M Lingerie UAE, Marks & Spencer UAE, Calvin Klein UAE, Intimissimi UAE. In the distribution channel among all channels specialty stores and online channel are more effective for the sales. Super specialty stores offer wide range of lingerie products from various brands in one location, providing consumers with the convenience. The growth of online shopping in the UAE has been significant, with more consumers opting for the convenience of shopping from home or on-the-go. Online stores also offer a wider range of products, competitive pricing, and the ability to easily compare products from different brands. Additionally, many online retailers offer free shipping and returns, making it easier for consumers to try on and return items that do not fit or meet their expectations. There are several specialty stores in the UAE lingerie market, some of which include; Victoria's Secret, La Senza, Agent Provocateur, Nayomi, Boudoir Boutique, Intimissimi, Triumph, Mimi Holliday, Calvin Klein Underwear, Marks & Spencer. And the online websites are; Namshi, Myntra, H&M UAE, Amazon UAE, Zara UAE, Bloomingdale's UAE, Ounass, Victoria's Secret UAE, 6th street, Nisnass. Considered in this report • Geography: UAE • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • UAE Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products Types • Knickers/panties • Brassieres • Shape wear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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