Japan Air Freshener Market Overview, 2028

The air freshener market in Japan is growing steadily, with increasing demand for products that promote freshness and cleanliness in households and workplaces. Growing demand for natural and eco-friendly products, Increasing consumer awareness Availability of a wide range of products these all factors are driving the market of Air Freshener in Japan. Air freshener sales tend to be higher during the summer months in Japan. Summer is a popular time for travel and tourism in Japan, with many domestic and international visitors coming to the country. This can lead to an increase in demand for air fresheners in hotels, rental properties, and other accommodation options. In addition to the summer season, there are other periods during the year when air fresheners are used more frequently in Japan. For instance, during the New Year holidays in late December and early January, many households engage in a deep cleaning process known as "oosouji", which involves thoroughly cleaning and decluttering the home to prepare for the New Year. Air fresheners are used during this period to help freshen up the home and eliminate any lingering odors

According to the research report “Japan Air Freshner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 142.59 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

The Air Pollution Control Act: This act regulates air pollution in Japan and sets standards for air quality. Air fresheners must comply with these standards to be sold in Japan. The Industrial Safety and Health Act: This act sets safety standards for workplaces and regulates the use of chemicals in the workplace, including chemicals used in air fresheners.

The Japan air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the Japan due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools. During the forecast period, gel air fresheners are expected to have an impact on the Japan air freshener market because they have a longer-lasting fragrance than other types of air fresheners. Customers will have to replace the product less frequently as a result, making it more cost-effective in the long run. Gel air fresheners are intended to be non-messy and leave no residue. They are simple to use and do not necessitate any special setup or tools.

The Japan air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the Japan during the forecast period. The automotive segment is expected to grow during the forecast period. Japan car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.

The Japan air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market of Air Freshner in Japan is dominated by Convenience stores due to Convenience stores are often located in high-traffic areas, making them a convenient option for consumers who want to purchase air fresheners quickly and easily. Many consumers prefer to shop at convenience stores because of their extended hours of operation and their convenient locations. These chains have been expanding rapidly in recent years, opening new stores in both urban and rural areas to meet growing demand for convenience products and services some of the local brands of Air freshener in japan includes KOBAYASHI Pharmaceutical Co., Ltd., Air Spencer Co., Ltd., Lion Corporation, Shoshugen Co., Ltd., Kracie Holdings, Ltd. it is expected that the online market will have an impact on the market for air fresheners in the Japan during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the Japan

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Automotive
• Others

By Product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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