Mexico Air Freshener Market Overview, 2028

The air freshener market in Mexico is expected to grow significantly due to the increase in demand for air care and rising concerns over indoor air quality, which are the major factors driving the growth of the air freshener market. The increase in consumer demand for various fragrance products such as sprays, plug-ins, beads, gels, and candles and the rise in demand for air fresheners in order to maintain a pleasing atmosphere in offices, households, and vehicles accelerate the air fresheners market's growth. The rise in consumer preference towards aromatherapy and the increase in demand for high-end lifestyles and luxury in everyday lives among the population further influence the air freshener market. Additionally, emerging innovations, a rise in disposable income, a changing lifestyle, an increase in car sales, and a higher acceptance of luxury products all positively affect the air freshener market. Furthermore, the increased use of air fresheners in hospitals or healthcare facilities due to chemicals and bacterial infection expands profitable opportunities for air freshener market participants.

According to the research report “Mexico Air Freshner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 128.60 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

The Mexico air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the Mexico due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools.

The Mexico air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential this includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the Mexico during the forecast period. The automotive segment is expected to grow during the forecast period. Mexico car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.

The Mexico air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market is dominated by supermarkets and hypermarkets, which offer a one-stop shop for consumers to buy all their household needs, including air fresheners. They have a wide range of products from various brands, and consumers can compare and choose the ones that suit their preferences and budgets. Additionally, these stores offer competitive prices and often run promotional campaigns, making it a convenient and cost-effective way for consumers to purchase air fresheners. Furthermore, supermarkets and hypermarkets have a strong supply chain and logistics network that ensure the products are available and reach the consumers on time, it is expected that the online market will have an impact on the market for air fresheners in the Mexico during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the Mexico.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Automotive
• Others

By Product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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