United States (USA) Sanitary Ware Market Overview, 2028

Sanitary ware refers to sanitary items, which include cisterns, toilet sinks, washbasins, and pedestals. These products were conventionally manufactured using porcelain. Porcelain is a ceramic material. However, now sanitary wares are being manufactured using plastics, metals, glass, and other materials. The U.S. sanitary ware market is expected to increase in the upcoming years. A rise in bathroom boutiques and new conceptual trends The bathroom industry in the United States is expanding. Additionally, the industry is heavily favoring personalization, with the top manufacturers concentrating on creating affordable solutions to meet millennials' growing demand for personalized bathroom accessories. However, stringent government regulations and environmental policies are some of the major factors that hamper the U.S. sanitary ware market. According to the research report "U.S Sanitary Ware Market Overview, 2028," published by Bonafide Research, the market will grow by USD 1.36 Billion in the upcoming period, 2022–2028. According to the analysis, the U.S. is more aware of the hygiene factor, which is why they want to buy good and healthy sanitary ware, driving the growth of the sanitary ware market. With the increasing customer knowledge and practices of safe sanitation across the U.S., the demand for sanitary ware products is rising. The toilet sink segment dominated the overall U.S. sanitary ware market share in 2022 and is expected to remain dominant during the forecast period. Because the increasing construction and property volume is expected to increase the sale of sanitary ware products in the US, The increasing demand for these products from both the residential and commercial sectors is driving the sanitary ware market's growth. Dual-flush toilets with integrated sinks that serve as both washbasins and toilets are becoming increasingly popular. Furthermore, motion-activated lids, heated seats, an integrated bidet, deodorizers, and air dryers are now being incorporated into the toilets. Ceramics is the most preferred material for manufacturing high-quality sanitary fittings due to its pleasant appearance and versatility. Bathrooms in the United States feature gaps because they are used to refill soap, and paper towels, maintain hand dryers, and clean and sterilize fixtures and doors. Leaving room for custodians and maintenance personnel keeps them happy. These apertures also allow for air circulation in the restroom.

The U.S. sanitary ware market is segmented by product type and distribution channel of sanitary ware. The market is divided into several segments, such as wash basins (vanity basin, pedestal, wall hung, tabletop, corner, etc.), Toilet sinks (commodes) and cisterns (water closet), urinals, Bathtubs, and others. Based on the distribution channel, is analyzed across retail distribution and wholesale distribution. In addition, online retail is one of the major factors that fuel the growth of the U.S. sanitaryware market. Throughout the analysis period, the ceramic segment is expected to account for the majority of the market in the United States. During the forecast period, this segment is also expected to grow the most in terms of value share. People's expectations of their living spaces, especially bathrooms where they may refresh and unwind after an increasingly busy lifestyle, are changing on a global scale. As a result, the idea of a bathroom has progressed from its basic purpose. Modern bathrooms come with a sophisticated selection of fixtures, including but not limited to smart shower systems, countertop basins with minimal rim width, and other durable, impact-resistant sanitary ware that is simple to maintain. The United States produced the most bentonite, making up almost one-third of the total global production. The region's abundant supply of raw materials lowers the initial investment cost and promotes market expansion. An increase in propensity to live in single-family housing for people aged between the 30s and 40s contributes significantly to the growth in demand for single-family housing, which in turn has increased the demand for new house sales; and thus, positively impacts the U.S. sanitary ware market growth. American Standard, situated in Piscataway, New Jersey, is the market leader in the country and a significant producer of sinks, faucets, toilets, and other kitchen and bathroom fixtures for both residential and commercial use. Delta Faucet is a sink faucet, kitchen faucet, shower fixtures, toilets, and bathroom accessories provider also based in the US. Some of the biggest sanitary ware retailers in the United States include Crosswater London, Roma Tile Supply, Delta Faucet Company, Ace Sanitary Hose Products, Nebraska Furniture Mart, and River Valley Feed & Metal. Covid19 impact on the sanitary ware Market The sanitary ware market has grown since the COVID-19 crisis because people are more aware of their hygiene and health factor. The sale of sanitary ware is increasing after the covide19. The health and safety concern due to COVID has given a boost to touchless technology. As a result of the global pandemic, the sanitary ware market witnessed growth in the year 2020. The ceramic sanitary ware market had limited growth and development in the past, too. The total lockdown around the US has put a strain on the budget. With the outspreading of the coronavirus, the government has taken multiple initiatives to spread awareness about hygiene and proper sanitation. Every day, demand for sanitary ware is expected to increase and grow in the upcoming years due to rising public awareness.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: U.S • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • U.S Sanitary Ware market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Toilet Sink (Commodes) and Cistern (Water Closet) • Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.) • Urinal • Bathtubs • Others

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By Technology • Slip casting • Pressure casting • Others By End User • Residential • Commercial By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.