Japan has a unique and multifaceted culture. On the one hand, it’s known as a place of rapid technological development, amazing innovations, and incredible scientific breakthroughs. On the other hand, the land of the rising sun has a rich cultural heritage and a tradition that’s thousands of years old. One of the elements that set Japan apart from the rest of the world from a technological point of view is its standards of hygiene. Rooted in Buddhism philosophy, the Japanese sense of cleanliness can be seen in the country’s culture of taking baths to purify themselves. What’s more, the development of the ‘washlet’ toilet is also inspired by the Japanese way of life and its desire for a level of hygiene above any norms. With Japanese toilets, you can reduce the amount of toilet paper you use, which is both eco-friendly and beneficial to your household budget. The various models flaunt high-tech and sleek designs, which align with Japan’s love of all things modern According to the research report, “Japan Bathroom fittings Market Outlook, 2028” published by Bonafide Research, the market is projected to add USD 1764.21 million by 2028. The country's growing number of residential and commercial properties, rising population, and emphasis on maintaining hygiene are all contributing to the Japan Bathroom fittings market's anticipated significant growth in the years to come. These factors are piquing consumers' interest and fueling the nation's rising demand for the product, which is anticipated to benefit the market's potential expansion. The fastest-increasing product categories in the Japanese market are faucets and showers in particular. The cost eventually decreased and the profit margin subsequently improved due to technical advancement, making the market more lucrative as a result. TOTO is recognized as the world’s leading producer of shower toilets. First launched in 1980, the Washlet is TOTO’s signature product with innovation that has refashioned bathrooms across Japan for more than four decades. Technological advances the lids open and close automatically once you approach the toilets and then move away from them after use. Comfort and discretion as to whether the seat is warm and sets according to the body temperature. Some built-in speakers release a flushing sound for maximum discretion when it comes to noise, along with odor neutralizers and deodorants to keep the bathroom air smelling fresh. Japanese toilets are a high-tech combination of bidets and toilets. The toilet comes with a whole set of buttons. Each button has a unique function that allows you to choose a specific setting for cleaning yourself after use. For instance, you can select warm water to spray from a nozzle beneath at an optimal angle for the highest level of hygiene. You can also select the intensity and direction of the spray and adjust it to your preferences. Furthermore, the nozzle self-cleans after each use – a special cleanser sterilizes the inside and outside of the nozzle, ensuring everything is completely clean after every use. This shows respect for the next toilet user, but also the environment as well. Depending on the exact model, there are different ways to flush – by manually pressing down or turning the lever, by waving in front of a sensor, or by pressing a button. Also, certain models of Japanese toilets automatically flush once you leave the seat. Some even use partially electrolyzed flush water, which leaves the surface stain-free and immaculate. Furthermore, the nozzle self-cleans after each use – a special cleanser sterilizes the inside and outside of the nozzle, ensuring everything is completely clean after every use. This shows respect for the next toilet user, but also the environment as well. Depending on the exact model, there are different ways to flush – by manually pressing down or turning the lever, by waving in front of a sensor, or by pressing a button. Also, certain models of Japanese toilets automatically flush once you leave the seat. Some even use partially electrolyzed flush water, which leaves the surface stain-free and immaculate. Japan had a 126.05 million person population in 2021, with 61.53 million men and 64.52 million women. There 91.87% of the population living in urban areas and 8.13% of the population in rural areas. The GDP of Japan was 5.145 trillion dollars in 2021, while the per capita income was $36200. As more people move to cities, the demand for bath fittings will rise as people's needs for a healthier lifestyle and a higher standard of living increase. It is therefore projected that the bath fitting market in China will continue to expand. Japanese bath culture: For the Japanese, taking a bath is a chance to unwind and re-establish contact with nature. The Japanese transformed restrooms into sanctuaries with spa-like showers, toilets that play music, and onsen baths to imitate this tranquility. In Japanese homes, which typically have a garden and a small pond in front, with a Koto playing in the background, this desire for a "natural way of life" can also be seen. This makes their homes an utterly peaceful place to unwind. Retail enterprises have expanded the offline distribution route. Bathroom fixtures used to only be available at retail stores. These locations assisted customers in making choices from a variety of retail store goods. The rising demand for bathroom fixtures online was a result of suppliers strengthening the security and dependability of their online purchasing processes in response to the greater sales opportunity for these products through online channels. Amazon, Walmart, etc. are some online distribution channels for the bath fitting market in japan. The Japanese construction industry is an important pillar of the Japanese economy, accounting for nearly 5.3% of the GDP in 2019. In recent years, the industry has seen an overall upward trend, fuelled by reconstruction following the Great East Japan Earthquake and the Tokyo Olympics. Furthermore, the national government is working to develop the country's tourism sector, which will help support commercial construction activity. The expansion of this industry portends an increase in the demand for bath fittings in Japan. Rising urbanization and increased consumer awareness of new bathroom accessories have been important drivers of the bath fittings market's growth in Japan. Rapid urbanization and rising standards of living are the main market drivers for bathroom fixtures. Customers are now more likely to favor high-end and upscale household fixtures as a result. Additionally, the demand for bathroom fixtures has been further increased by rising urbanization levels as well as the expansion of luxury and smart housing projects. Particularly among the urban population, a variety of automated bathroom accessories, such as sensor taps, smart showers, mixers, automatic soap dispensers, etc., are becoming more and more popular. Smart bathrooms are becoming more popular since they have a sophisticated design and often have special features like built-in censors. Customers will be able to manage the water temperature in digital faucets or showers as well as the bathroom light, music, and touchless technology with the help of smart bathrooms. The market for bath fittings is expected to develop as a result of these advances. During the COVID-19 pandemic, sales of smart bathroom items have grown as people have become more interested in touch-free fixtures, toilets, and lavatories to avoid getting the disease. Hotels and corporate offices have started employing smart and touch-free bathroom fixtures because people are afraid to use public restrooms. This element has a significant impact on the growth of the bath-fitting market. Major players in the bath fitting market of japan are Tsubasa, Osaka, LIXIL, and TOTO are some of the major companies in the bath fitting market in japan. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Japan Bathroom fittings market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Faucets • Showers • Others (Towel Rack/Ring, Hook, Grab Bars, Paper Holder, etc.) By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bathroom fittings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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