Sport is a crucial part of life in Australia and a true passion for millions of Australians. More than 90% of Australians have an interest in sports. In Australia, badminton was first played in 1900 and from then it became a popular pastime for church groups that played the game in church halls. The Australian Badminton Association was formed in 1935. Anna Lao and Rhonda Cator were Australia’s first badminton representatives in Barcelona in 1992. Badminton became an Olympic sport in Barcelona in 1992, after being a demonstration sport in Munich in 1972. However, the government is more focused on swimming and provides incentives for the sport. However, tennis ranks 10th favorite sport among Australians. Tennis is one of the most popular sports in Australia, and because Australians love to watch it, the market for racket sports equipment in that country is always expanding. The Australian Open is one of the most well-known tennis tournaments in the world, not just in Australia. As more people become aware of Australian racket sports tournaments, the market for racket sports equipment will continue to grow. Tennis heroes Rod Laver, Ken Rosewall, and Lleyton Hewitt have all come out of Australia. There are more than 165 venues and 1000 tennis courts in Australia. This is significantly more than the average country. Australia also hosts the first tour of the Grand Slam, the Australian Open, every January. Australians certainly love to play and watch tennis. According to the research report, “Australia Racket Sports Equipment Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 23.37 million by 2028. The country’s rising youth population and increasing craze of racket sports are the factors that are contributing to the Australia Racket Sports Equipment market and it has anticipated significant growth in upcoming years These factors are piquing consumers' interest and fueling the nation's rising demand for the Racket Sports Equipment products, which is anticipated to benefit the market's potential expansion. In 2021, the Australian population was 25.77 million, with 12.62 million men and 13.15 million women. More than 86.24% of the US population leaves in urban areas, while 13.66% leaves in rural areas. The country has a GDP of USD 1.75 trillion and a per capita income of USD 52290, and the majority of the Australian population leaves between the ages of 25-44. The increasing youth population and rising popularity of racket sports among young people are major factors driving the growth of the Racket Sports Equipment Market in Australia. The Australian Open is an annual tennis competition held in Melbourne, Australia's Melbourne Park. The tournament is the first of four tennis Grand Slam competitions held each year, preceding the French Open, Wimbledon, and US Open. In the middle of January, the Australian Open begins and lasts for two weeks. With nine victories, Novak Djokovic holds the record for the most Australian Open men's singles titles. Green Rebound Ace up until 2007; blue Plexicushion from 2008 to 2019; and blue Green Set starting in 2020 have replaced the grass courts that it was formerly played on. The Australia badminton Open is an international badminton tournament held in Australia. It was promoted to Grand Prix Gold status in 2011. The Australian Badminton Open was elevated to a Super Series event between 2014 and 2017. It is a Super 300 event on the BWF World Tour from 2018 to 2022. Tournaments like the Australian Open and the Australia badminton open are key factors for boosting the market of racket sports equipment in Australia. Tennis is becoming more popular among the general public, owing to events such as grand slams and well-known tennis players such as Pete Sampras, Bianca Andreescu, Roger Federer, and Rafael Nadal. According to the International Tennis Federation (ITF), women account for approximately 47% of the total tennis population worldwide. As a result, the growing popularity of tennis inspires people. This factor is propelling the growth of the racket sports market. Specialty shops, Supermarkets, hypermarkets, and specialty shops are the sales channel of racket sports equipment. Customers can visit these establishments and choose from a variety of equipment they wish to buy as the world moves closer to online shopping and because it is more convenient than shopping in physical stores. As a result, online racket sports equipment distribution will grow because of this. Amazon, Walmart, 2gsports.com, squashonly.com, decathlon.com.au, and buffalosports.com.au these are some online distribution channels of the racket sports equipment market in Australia. Considered in this report • Geography: Australia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Australia Racket Sports Equipment market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Rackets • Balls • Bags • Eyewear • Accessories (Cap, Wrist bands, Headband, Racquet grip, Racquet Strings, Racquet Covers, Gloves Etc.) By Distribution Channel • Supermarket/ Hypermarket • Speciality stores • Online Stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the racket sports equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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