A cookie is small bread made from a mixture of flour, sugar, or salt, and butter or vegetable shortening, with baking powder as a leavening agent. Cookies have a high nutritional profile, including fats, fibers, and carbohydrates. This makes them a highly preferred breakfast meal consumed in the US. Due to growing consumer knowledge of health and safety issues, there is an increase in demand for products made with natural components and no genetically modified substances. In addition to improving lifestyles, the popularization of easy purchases through online shopping, among other new methods of sales, is keeping the sector alive. Moreover, the cookie producers have effortlessly storable products on the shelf for e-commerce; thus, the increasing number of online retailers is boosting the cookie manufacturers' business. Moreover, the low-cost local manufacturers are improving and expanding their production capacities. According to the report, "US Cookies Market Overview, 2027," published by Bonafide Research, the market is anticipated to increase by USD 2.32 Billion from 2021 to 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition to the changing lifestyle and working habits, the availability of digestive, gluten-free, healthy cookies is a key factor fueling market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. However, the rising manufacturing costs and prices related to the cost of raw materials are factors expected to hamper market growth. The availability of a wide variety of cookies as a snack for consumers is the major driving factor for the cookie market. It is a ready-to-use snack and is consumable at any time during the day. In addition, they are available at different prices, flavors, sizes, or quantities and with attractive packaging, which makes them convenient to store and carry and, hence, preferred by the majority of the population, thereby augmenting market growth. The US cookie market appears to dominate the food industry due to its innovation in packaging, new flavors, shapes, new technologies, and growing consumer health awareness. Health awareness and indulgence are two parallel trends dominating the US baked goods market. Growing varieties of "gluten-free" bakery products, along with the associated higher unit price, will further drive value-based sales over the forecast period. As the demand for key player’s increases, the manufacture and sale of cookies will increase. Strong competition in the market has led to the creation of an unorganized competitive presence. This will further derail the market's growth rate. Based on product type, bar cookies are currently dominating the market with the highest share in the market, followed by drop cookies and moulded cookies. Sandwich cookies are expected to grow more during the forecast period. Based on packaging type, flexible packaging leads the market with a very minimal share ahead of rigid packaging. Covid-19 The COVID-19 pandemic initially caused the temporary shutdown of manufacturing plants and loss of manpower, which reduced the production of cookies. In some countries, the cookie manufacturers were exempted from the lockdown restrictions, but the difficulty in the procurement of raw material due to the least mobility led to a shortage of production. The import and export ban imposed in several countries led to the disruption of the supply chain market. The domestic supply chain disruption caused due to the transportation restrictions and shutdown of distribution channels impacted the sales and revenue of the cookies market. Supermarkets and retail stores faced a shortage of the product due to initial panic buying and later due to the shutdown. The demand for cookies increased, whereas the supply was not able to meet the requirements. Considered in this report • Geography: US • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • US Cookies market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Bar Cookies • Sandwich Cookies • Molded Cookies • Pressed Cookies • Rolled Cookies • Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.) By Packing • Flexible Packing • Rigid Packing • Other Packing By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores & Retailers • Online Retailers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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