Europe Plant-based Desserts Market Outlook, 2028

Europe is known for its rich and diverse culinary traditions. Each European country has its own unique desserts and sweets. Plant-based desserts in Europe often draw inspiration from these traditions, resulting in a wide range of flavors, textures, and techniques. Whether it's Italian gelato, French pastries, or Greek yogurt-based sweets, Europe offers a rich tapestry of plant-based dessert options. Europe has a strong tradition of local and artisanal food production. Many European regions take pride in producing high-quality ingredients like fruits, nuts, and grains. This tradition extends to plant-based desserts, where small, local businesses and bakeries create handcrafted, often seasonal, and regionally inspired treats using locally sourced ingredients. Europeans have a long history of being concerned about ethical food production and animal welfare. This has led to a significant demand for plant-based desserts that align with these ethical values. Many consumers in Europe choose plant-based desserts as a way to enjoy sweets without contributing to the suffering of animals raised for dairy production. In addition to that, Europe has a strong environmental consciousness, and sustainability is a key driver behind the adoption of plant-based diets, including desserts. Europeans are increasingly aware of the environmental impact of animal agriculture, and plant-based desserts are seen as a more sustainable option with a lower carbon footprint. Europe has welcomed international plant-based dessert brands, allowing for the fusion of global culinary influences. Brands from the United States, Asia, and other regions have expanded their presence in Europe, offering a broad spectrum of plant-based dessert choices. European consumers have access to a wide variety of plant-based ingredients and products, making it easier for manufacturers and chefs to create diverse plant-based desserts. The accessibility of ingredients and products has contributed to the growth of plant-based dessert options in Europe. According to the research report, “Europe Plant-based desserts Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add over USD 120 Million market size from 2023 to 2028. Europe is expected to witness higher market growth due to consumers increasingly seeking healthier and cruelty-free options and a growing vegan population. Growing awareness of animal cruelty in the food industry has led many Europeans to shift away from traditional animal-based desserts. Plant-based alternatives offer a cruelty-free option, appealing to those who seek to minimize harm to animals. The population in the region is more health-conscious is opting for plant-based diets to reduce the intake of saturated fats and cholesterol found in animal-based desserts. Plant-based desserts often use healthier ingredients like fruits, nuts, seeds, and whole grains, making them a more nutritious choice. For instance, as per the data published on February 2023, consumers in the United Kingdom are reducing their interest in meat consumption. Ongoing trends turned meat eaters into vegetarians, flexitarians, or even vegans. These dietary choices are very popular and are followed by around 14% of consumers in the UK. Individuals around 20 and 29 years of age are following vegetarianism which is double the general population present in the UK.

Some European governments and organizations have implemented policies and initiatives that promote plant-based diets and sustainable food production. These policies can include subsidies for plant-based agriculture, awareness campaigns, and environmental regulations that encourage sustainability. Plant-based desserts have become more readily available in mainstream grocery stores and supermarkets across Europe. This increased accessibility allows a broader range of consumers to explore and purchase plant-based dessert options. Many restaurants and foodservice establishments in Europe have expanded their plant-based dessert offerings to meet the growing demand. This trend makes plant-based desserts more accessible and appealing to diners. Also, the availability of high-quality plant-based dairy alternatives, such as almond milk, oat milk, and coconut milk, has fueled the growth of plant-based desserts. These alternatives are versatile ingredients used in various dessert recipes. European food scientists and researchers are continuously developing innovative plant-based ingredients and technologies. This leads to improvements in the taste, texture, and nutritional profile of plant-based desserts, making them more appealing to consumers. Consumer education and awareness about the health, environmental, and ethical benefits of plant-based diets have played a crucial role in driving the demand for plant-based desserts. Organizations, influencers, and media have contributed to spreading information about plant-based options. Europe has seen a rise in vegan and vegetarian movements, with advocacy groups and associations promoting plant-based diets. These movements have raised awareness about the availability and benefits of plant-based desserts. The European Union (EU) has a number of regulations governing the plant-based desserts industry. These regulations are designed to ensure the safety and quality of these products, as well as to protect consumers from misleading labeling. For instance, the Novel Food Regulation governs the introduction of new foods into the EU market, including plant-based desserts that contain ingredients that have not been consumed in the EU before. The Food Information to Consumers Regulation (FIC) requires food manufacturers to provide clear and accurate information about their products, including the ingredients, allergens, and nutritional content. The Plant Protection Products Regulation regulates the use of pesticides in food production, including plant-based desserts. The General Food Law regulation sets out the general principles of food safety and hygiene in the EU. The EU also has a number of voluntary standards that can be used by plant-based desserts manufacturers. These standards can help to ensure the quality and safety of these products, and can also make it easier for consumers to choose plant-based desserts. Europe has always been renowned for its rich culinary heritage, encompassing an array of delectable pastries, cakes, and sweets. However, in recent years, there has been a remarkable shift towards healthier and more sustainable eating habits, giving rise to the popularity of plant-based desserts. The United Kingdom has embraced the plant-based dessert revolution with open arms. Vegan chocolate cake, a classic favorite, has been given a cruelty-free makeover that's every bit as decadent as its non-vegan counterpart. Rich, moist, and utterly irresistible, these cakes are often made with a blend of plant-based ingredients like almond milk, coconut oil, and avocado to create a velvety texture. Top it off with dairy-free chocolate ganache or a sprinkle of raspberries, and you'll have a dessert fit for any occasion. Italy, the birthplace of gelato, has not lagged behind in the plant-based dessert movement. Many gelaterias now offer an impressive selection of vegan gelato flavors, crafted from nut-based milk alternatives like almond, cashew, or pistachio. These dairy-free delights retain the creamy texture and intense flavors that gelato is known for, making them a must-try for any dessert enthusiast visiting Italy.

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France, famous for its exquisite pastries, has reinvented its beloved fruit tarts for plant-based enthusiasts. These tarts often feature a flaky, buttery vegan pastry crust, filled with a luscious layer of dairy-free pastry cream. Fresh, seasonal fruits are artfully arranged on top, creating a visually stunning and incredibly flavorful dessert that celebrates the country's culinary finesse. Baklava, a sweet pastry made from layers of phyllo dough, nuts, and honey, is a cherished dessert in Greece. Fortunately, plant-based versions of this delicacy are becoming increasingly available. Plant-based baklava retains the signature flakiness and nutty sweetness, often using agave syrup or maple syrup instead of honey. It's a treat that captures the essence of Greek culinary tradition while respecting the principles of plant-based eating. Germany's iconic apple strudel has been adapted to suit a plant-based lifestyle without sacrificing its delightful flavors. Vegan versions of this dessert feature thinly sliced apples, cinnamon, and sugar wrapped in a light, flaky pastry made with plant-based margarine. Served warm with a scoop of vegan vanilla ice cream, it's a dessert that evokes the cozy comforts of traditional German cuisine. Over the last decade, Europe has witnessed a remarkable shift in dietary preferences, with a growing emphasis on health, sustainability, and ethical consumption. This shift has given rise to a burgeoning market for plant-based cakes and pastries. As Europeans increasingly opt for compassionate, eco-conscious, and healthier choices, bakeries, cafes, and patisseries across the continent have responded by crafting a diverse range of delectable plant-based desserts. Europeans are becoming increasingly health-conscious, and many are recognizing the benefits of reducing their consumption of animal products. Plant-based cakes and pastries offer a healthier alternative, as they are often lower in saturated fats and cholesterol. Moreover, plant-based ingredients like nuts, seeds, and whole grains provide essential nutrients and fiber, making these desserts a guilt-free indulgence. Europeans are increasingly aware of the environmental impact of their food choices. Animal agriculture is a resource-intensive industry, contributing significantly to greenhouse gas emissions, deforestation, and water usage. Plant-based desserts have a smaller environmental footprint, as they require fewer natural resources and produce fewer carbon emissions. This aligns with Europe's commitment to sustainability and reducing its carbon footprint. The increasing demand for plant-based cakes and pastries has led to greater accessibility. Vegan options are now widely available in both specialty vegan bakeries and mainstream establishments. The variety of desserts on offer has also expanded significantly, with plant-based versions of classics like chocolate cake, apple strudel, and croissants becoming increasingly prevalent. Major Events for Plant-based products: • Plant Based World Expo Europe (London, UK): This event is the biggest 100% plant-based trade event in Europe. It takes place annually in November and features over 250 companies exhibiting their plant-based products and solutions. There are also three content theatres which offer talks and workshops on a variety of topics related to the plant-based industry. • VeggieWorld (various locations in Europe): This event is a vegan and vegetarian trade show that takes place several times a year in different European cities. It features a wide range of plant-based food and beverage products, including desserts. • Vegan Life Expo (London, UK): This event is a vegan trade show that takes place annually in London. It features a wide range of vegan products and services, including plant-based desserts. • Natural & Organic Products Europe (London, UK): This event is a trade show for natural and organic products, including plant-based desserts. It takes place annually in London. • London Chocolate Week (London, UK): This week-long event celebrates chocolate in all its forms, including plant-based chocolate. It takes place annually in October and features a variety of events, such as chocolate tastings, workshops, and demonstrations.

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Considered in this report • Geography: Middle East & Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East & Africa Plant-based Desserts with its value and forecast along with its segments • Country-wise Plant-based Desserts market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report • Germany • United Kingdom • France • Spain • Italy • Russia By Product Type • Cakes and Pastries • Custards & Puddings • Others By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Plant-based Desserts industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.