Asia-Pacific Brandy Market Outlook, 2028

In the Asia-Pacific region, rising disposable income has led to increased consumer spending on luxury goods, including premium spirits such as brandy. As consumers have more discretionary income, they are willing to explore and invest in higher-end brandy products. Furthermore, brandy distilleries in the Asia-Pacific region have recognised the potential of tourism and have started offering visitor experiences. Distillery tours, tastings, and educational programmes allow consumers to engage with the brandy-making process, learn about the heritage of the brands, and develop a deeper appreciation for the spirits. Brandy tourism contributes to the overall growth of the brandy market in the region. Moreover, brandy is a popular choice for gifting in many Asian countries. It is often presented as a premium gift for business partners, family members, and friends during festive occasions or special events. The act of gifting brandy represents respect, gratitude, and good wishes. Moreover, similar to the perception of aged spirits in other regions, there is a reverence for older and well-aged brandies in the Asia-Pacific region. Older brandies are associated with superior quality, depth of flavour, and craftsmanship. Brandy enthusiasts often seek out rare and aged expressions as a mark of sophistication. In addition, in traditional medicine practises, brandy is sometimes believed to have health benefits. It is thought to aid digestion, promote circulation, and alleviate certain ailments. While these beliefs are rooted in traditional knowledge, it's important to note that brandy should always be consumed in moderation. According to the research report, “Asia-Pacific Brandy Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with 7.04% CAGR by 2023-28. In some Asian cultures, brandy is combined with tea to create a unique beverage. This blend, often referred to as "brandy tea," involves adding a splash of brandy to hot tea. It is believed to enhance the flavour and provide a soothing and warming effect. Furthermore, in China, the most consumed spirit is baijiu, a traditional Chinese liquor. Interestingly, some Chinese distilleries produce brandy by blending baijiu with grape brandy. This unique blend, known as "Wuliangye brandy," combines the flavours of the two spirits and caters to the preferences of Chinese consumers. Moreover, in Taiwan, there is a unique culture of enjoying brandy alongside tea. This practise involves sipping brandy between sips of tea, allowing the flavours to interact and create a harmonious taste experience. It is considered a refined way to appreciate both beverages and is popular among tea enthusiasts. In addition, Asia Pacific is known for its production of fruit-based brandies. Countries like South Korea, Taiwan, and Japan produce brandies made from fruits such as plums, apricots, and peaches. These fruit brandies offer distinct flavours and are enjoyed locally.

In India, brandy is particularly popular in the southern states of India, such as Tamil Nadu and Kerala, where it is often referred to as "Indian Made Foreign Liquor" (IMFL). These regions have a strong brandy-drinking culture, and it is commonly enjoyed on various occasions and social gatherings. Furthermore, India has its own premium brandy brands that have gained recognition both domestically and internationally. Brands like McDowell's No. 1, Old Admiral, and Honey Bee are popular Indian brandy brands known for their quality and distinct flavour profiles. These brands have a loyal consumer base and have successfully captured a significant market share in the country. Moreover, in India, brandy consumption sees a significant spike during the monsoon season. Many people believe that consuming brandy during the rainy season helps keep the body warm and prevents common ailments associated with the change in weather. It has become a traditional practise to enjoy a glass of brandy as a way to stay cosy during the rainy months. Grape brandy production in the Asia-Pacific region is often concentrated in traditional wine regions known for their grape cultivation. Countries like Australia, New Zealand, India, China, and Japan have established wine industries and utilise their grape resources to produce high-quality grape brandies. Furthermore, Asia-Pacific grape brandies are made from various grape varieties grown in the region. Popular grape varieties used for brandy production include Shiraz, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Muscat, and Sultana. These grape varieties contribute to the flavour profile and characteristics of the resulting brandy. Moreover, the Asia-Pacific region is known for producing fruit-infused brandies. Popular fruits used for infusion include lychee, mango, passion fruit, and plum. These fruit-infused brandies offer a sweeter and fruitier flavour profile, appealing to those who prefer a lighter and more aromatic taste. In addition, the production of grape brandy in the Asia-Pacific region is influenced by the traditional methods and techniques used in cognac production. Cognac, a type of grape brandy produced in the Cognac region of France, sets a benchmark for grape brandy quality and craftsmanship. Producers in the Asia-Pacific region often draw inspiration from Cognac production methods to create their own distinct grape brandies. On-trade channels play a crucial role in introducing and promoting brandy brands to consumers through expert bartenders and knowledgeable staff. Furthermore, "on-trade refers to the distribution and sale of brandy through establishments where it is consumed on-site, such as bars, restaurants, hotels, and clubs. For instance, some popular on-trade establishments in the Asia-Pacific region include Michelin-starred restaurants, and upscale dining establishments often have an extensive brandy selection. Many luxury hotels feature bars that offer a wide range of spirits, including brandy, to cater to their guests. Nightclubs and entertainment venues often serve brandy as part of their beverage offerings during nightlife experiences. In addition, "off-trade refers to the distribution and sale of brandy through retail channels, where consumers purchase brandy for consumption at home or other locations. Furthermore, off-trade channels may include supermarkets, liquor stores, specialty wine and spirits shops, duty-free shops, and online platforms. For instance, some well-known off-trade retail chains and platforms in the Asia Pacific region include Vinmonopolet, Dan Murphy's, 7-Eleven, Alibaba Group, and many more. Brandy production typically requires obtaining appropriate licences and permits from government authorities. These licences ensure that producers comply with specific regulations related to production processes, safety standards, and quality control. Furthermore, many countries have regulations specifying the minimum ageing period for brandy to be labelled as such. For example, in the case of cognac production, brandy must be aged in oak barrels for a minimum of two years. Similar regulations may exist in other countries to ensure that brandy meets certain quality standards. Moreover, government regulations often dictate the labelling requirements for brandy products. These requirements may include mandatory information such as the brand name, alcohol content, country of origin, production methods, and any specific quality certifications or awards. In addition, organisations and associations related to brandy include The Asia Pacific International Wine & Spirits Alliance (APIWSA) is an industry organisation that represents the wine and spirits sector, including brandy producers, in the Asia Pacific region. It focuses on promoting responsible consumption, trade facilitation, and industry collaboration across countries in the region. Furthermore, the Asia Pacific Wine & Spirits Association (APWSA) is an organisation dedicated to promoting and recognising excellence in the wine and spirits industry in the Asia Pacific region. It organises various events, competitions, and educational programmes to foster knowledge exchange and enhance the industry's development.

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Manmayi Raval

Research Consultant

Major Companies present in the market: Pernod Ricard SA, LVMH Moët Hennessy Louis Vuitton, Davide Campari-Milano N.V., Lucas Bols N.V. Suntory Holdings Limited, Halewood Artisanal Spirits, Emperador Inc., Bacardi Limited, Tilaknagar Industries Ltd, Sazerac Company, Inc., Radico Khaitan Ltd. Considered in this report • Geography: Asia Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Countries covered in the report: • China • Japan • India • Australia • South Korea Aspects covered in this report • Asia Pacific Brandy market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Grape Brandy • Calvados • Cognac • Armagnac • Fruit Brandy • Others(Dried Fruit Brandy, Peach Brandy, Pomace brandy) By Price • Value • Premium • High End Premium • Super Premium By Distribution channel • Off Trade • On Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.