The Saudi dried food business will benefit from increased health consciousness, product differentiation, and convenience. Cereals are gaining popularity, followed by value-added dairy products, fruits and vegetables, and meat-based goods. Organic products, whole wheat bread, and gluten-free items are increasing profit margins for manufacturers. Positive advancements are being fuelled by the government's efforts to raise awareness about the need for a well-balanced diet. Future agricultural technologies include the Internet of Things for food processing and traceability. Saudi millennials who use social media are also interested in purchasing high-end items. Consumers' understanding of the detrimental effects of artificial colours and tastes has influenced them to adopt healthier eating habits. Clean labels or label-friendly labels cut through the clutter of too much data to reflect vital information, giving consumers a sense of control over their health. Clean-label products are in high demand because people prefer food that is free of artificial additives and preservatives. Ingredients are being optimised by dehydrated fruit makers to provide label-friendly products. Customers are looking for ingredients on the back of packages more than ever before, and they are drawn to clean-label products, which were previously unusual, resulting in a rise in demand for preserved fruits that require less processing.
According to the research report, "Saudi Arabia Dried Food Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 54.94 Million in market size by 2028. Reformulating manufactured foods to make them healthier is gaining popularity. Top manufacturers in the regional market are constantly looking for innovative ways to make bread and confectionary items, especially using dried fruits. Dried fruits are relatively stable. Shelf-stable products such as bread mixes, biscuits, cookies, and dessert toppings have a lot of potential in the bakery and confectionery industries. The dried fruit sector is being driven by this in bread and confectionery applications. Dried berries, which include cranberries, cherries, blueberries, blackcurrants, strawberries, boysenberries, elderberries, huckleberries, red currants, and others, dominated the dried fruit market due to their health benefits, while prunes remained the fastest-growing segment during the forecast period due to their growing popularity among people owing to their numerous health benefits.
As per the World Bank, Saudi Arabia's population was 35,340,680 in 2021, with 20,437,084 males and 14,903,596 females. There are 8,671,039 people under the age of 14 in the overall population. The population of people aged 20 to 40 is 12,188,458. The urban population is 29,799,824 people, while the rural population is 5,462,868 people. Saudi Arabia's GDP in 2021 was USD 833.54 billion, with a 3.1% inflation rate and a per capita income of US$23,585.9. One of the primary elements driving the expansion of the Saudi Dried Fruit Market is urbanization. As per the OEC, Saudi Arabia exported $1.09 million in dried fruits in 2020, with the main destinations being Kuwait ($543k), Yemen ($306k), Bahrain ($97.4k), Turkey ($53.1k), and Thailand ($30.4k). Saudi Arabia imported $19.1 million in dried fruits in 2020. In 2017, the average tariff for dried fruits in Saudi Arabia was 4.58%.
Because of the ease of having all products in one location and a large assortment at the same time, supermarkets and hypermarkets dominate the Saudi Arabian dried fruit market. The main hypermarkets and supermarkets in Saudi Arabia are Lulu Hypermarket, Panda Supermarket, Al Jazira, Farm, Danube, Carrefour, and Othaim Supermarkets. In recent years, there has been a significant increase in internet usage and the use of e-commerce websites to purchase commodities such as dried fruits. The market is attracting Carrefour, Walmart, Amazon, and other well-known vertical experts.
Considered in this report
•Geography: Saudi Arabia
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•Saudi Arabia Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Dried Grapes / Raisins
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Organic Dried Fruits
•Conventional Dried Fruits
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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