Saudi Arabia is one of the prominent markets for cosmetics products in the Middle East and Africa. Consumers in the country tend to spend substantially on their personal appearance, thereby, supplementing the growth of the personal care appliance market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors that boosted the growth of the market studied. The contribution of the personal care industry to the Saudi economy is booming exponentially. Personal care and grooming has become a part of everyone’s lifestyle for health & social reasons. Increasing influence of beauty industry trends on millennials to maintain the overall appearance is driving the market expansion. Hair salons, Beauty parlors, Hair care centers etc. are rapidly increasing in the country; they provide experts who are advanced in the field of hair treatments while using personal grooming products. Individual customers are inclined to use the personalized and advanced products that come with a trendy outlook and are technically sound even for casual usage by customers that are not expert in using the products. According to a research report, “Saudi Arabia Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to rise by USD 0.11 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.
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On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Moreover, female consumers are actively in the search of products claiming to offer healthy and lustrous hair. Therefore, female consumers are always shying away from spending exorbitant amounts of money on personal care products, which can be termed as the major factor influencing the growth of the Saudi Arabian personal care appliances market in the coming years. Men Segment is expected to grow at a faster rate during the forecast period. Male consumers are also interested in the variant hair care electronic products that help them to maintain the trendy looks along with their religious beliefs of facial hair, thus, supporting the growth of the personal care appliances market in Saudi Arabia. The population of Saudi Arabia was 35,340,680 in 2021, of which 20,437,084 were male and 14,903,596 were female. Of the total population, 8,671,039 are under the age of 14. The population with an age range of 20–40 is 12,188,458. The urban population is 29,799,824 and the rural population is 5,462,868. The GDP of Saudi Arabia is estimated to be USD 1.5 trillion, the inflation rate is 3.1%, and per capita income is $47,700 (2020). Increasing urban population is one of the factors behind the growth of Saudi Arabia Personal Care Appliances Market. Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the Saudi Arabia Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are Lulu Hypermarket, Panda Supermarket, Al Jazira, Farm, Danube, Carrefour, and Othaim Supermarkets. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Saudi Arabia. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.
Covid-19 Impact: The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during The pandemic will Increase the demand for the industry. Considered in this report • Geography: Saudi Arabia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Saudi Arabia Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation
By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.