South Africa Deodorant Market Overview, 2027

South Africa holds the largest share in Deodorant Market in MEA Region. Deodorants are considered essential for South African consumers to maintain hygiene. Efficacy is most important in this category, though consumers are also looking for natural ingredients in their deodorants. Despite their desire to save money, consumers value product performance. For instance, products driving sales are those deodorants that not only claim but also demonstrate proven additional benefits, as these products offer added value. The westernization of young people is the main factor accelerating market growth. A low-cost alternative to perfume, deodorants are popular with South Africans, especially low-income groups. The rise of working-age men looking to look good to overcome the effects of the hot African climate is driving the market. Increasing consumer demand for natural and organic deodorants in South Africa is driving the market and having a significant impact on the growth of the deodorant market. According to the research report, "South Africa Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.08 Billion by 2027. Increasing demand for personal care products in along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative Deodorants and Deodorant products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Deodorant sticks were considered one of the fastest-growing deodorant sales. Based on end users, the women's segment holds the largest market, while the men's deodorant market is expected to register the strongest growth during the forecast period as more men engage in outdoor work and participate in various sports activities. High temperatures and perspiration cause offensive odours and are a factor in promoting deodorant sales. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the South Africa are Shoprite Holdings, Spar Group, Pick n Pay, and Woolworths Holdings Limited. Shoprite Holdings is South Africa’s largest food retailer. It serves 35 million customers across Africa. Pick n Pay is the second-largest supermarket chain in South Africa. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across South Africa. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. Deodorants contain a variety of ingredients that can cause allergic reactions, including: B. Aluminum compounds, cyclomethicone, etc. are likely to act as market-limiting factors for deodorant growth in the forecast time. This factor will hinder the growth of the deodorant market. Moreover, the high price of the product is expected to slow down the market growth among budget-conscious consumers and limit the expansion of the deodorant market. This factor is expected to cast doubt on the growth rate of the deodorant market.

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Manmayi Raval

Research Consultant

Recent Development: • In February 2018, Procter & Gamble announced the launch of their advertising campaign for their famous Secret brand products for the promotion of the deodorants with the tagline "All Strength, No Sweat." Through this promotional activity, the company aims to expand its product portfolio in the market. • In December 2017, Unilever announced the acquisition of Schmidt’s Naturals, a beauty and personal care company that specializes in deodorant manufacturing. Through this acquisition, the company aims to broaden its beauty care product portfolio in the market. Covid-19 Impact: The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies. Considered in this report • Geography: South Africa • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Aspects covered in this report • South Africa Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.