Saudi Arabia's deodorant market is primarily driven by rising awareness of health and hygiene among the country's people, as well as innovations in new formats and fragrances in the market. Moreover, increasing demand for gender-specific products is expected to improve the market outlook. In addition, marketing and promotional activities through the media have further accelerated brand growth by increasing consumer awareness of product content, especially natural and organic deodorants. However, the chemicals in these deodorants are considered harmful to the skin, and increasing awareness of their use is expected to hinder the growth of the deodorant market. According to research, the majority of gents in the Al Baha region use AXE deodorant and deodorants are mostly used by people between the ages of 15 and 35. However, the young Saudi men are selecting their brand according to fragrance and brand image. Very interestingly, most consumers come to know about the new brands through advertisements. The population of Saudi Arabia was 35,340,680 in 2021, of which 20,437,084 were male and 14,903,596 were female. Of the total population, 8,671,039 are under the age of 14. The population with an age range of 20–40 is 12,188,458. The urban population is 29,799,824 and the rural population is 5,462,868. The GDP of Saudi Arabia is estimated to be USD 1.5 trillion, the inflation rate is 3.1%, and per capita income is US$47,700. Increasing Per Capita Income is one of the factors for growth of Deodorant Market in Saudi Arabia. According to the research report, "Saudi Arabia Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.03 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative Deodorants and Deodorant products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market. Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Deodorant sticks were considered one of the fastest-growing deodorant sales. The high demand for deodorant sticks in Saudi Arabia is due to their firm shape, which does not leave a moist feeling. Sticks allow better control of consumption, resulting in less product waste. Furthermore, the stick or cream is appropriate for consumers with sensitive skin because it has a creamy texture that does not cause dryness. Companies have focused on introducing organic deodorant sticks or creams. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the Saudi Arabia are Lulu Hypermarket, Panda Supermarket, Al Jazira, Farm, Danube, Carrefour, and Othaim Supermarkets. The market's growth is expected to accelerate over the next decade with the growth of the e-commerce sector. The Internet has greatly contributed to increasing consumer awareness of fragrance products. Saudi Arabia has the most active social media users in the region on multiple platforms such as Instagram, Facebook, Snapchat, and Twitter. Many beauty product start-ups are gaining popularity through social media by promoting their products on these platforms. In addition, major players are also using these platforms to sell their newly launched products. Deodorants contain a variety of ingredients that can cause allergic reactions, including: B. Aluminum compounds, cyclomethicone, etc. are likely to act as market-limiting factors for deodorant growth in the forecast time. This factor will hinder the growth of the deodorant market. Moreover, the high price of the product is expected to slow down the market growth among budget-conscious consumers and limit the expansion of the deodorant market. This factor is expected to cast doubt on the growth rate of the deodorant market. Covid-19 Impact: The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies. Considered in this report • Geography: Saudi Arabia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Saudi Arabia Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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