United Kingdom (UK) Oral Care Market Overview, 2028

People are suffering from a wide range of dental disorders, such as tooth decay, periodontal diseases, and gum diseases, as a result of their unhealthy eating habits. Due to children's more sensitive teeth and the need for good dental care, dental diseases are more frequently seen in children. To help the market expand, several significant industry players are concentrating on creating cutting-edge dental care products specifically for children. According to studies, tooth decay, and gum disease affect 12%–13% of people, which is what drives the market expansion for oral care products. Along with this, the prevalence of dental problems has increased due to frequent alcohol and cigarette use, which will continue to propel the expansion of the United Kingdom's oral care market in the years to come. Further, Dental care in the UK is available both through the NHS and privately, Most adults have to pay for NHS treatment, but generally at a much lower rate than for private dentistry; fee exemptions exist for several groups, including children under 18, Most NHS dental care is provided by private practitioners, A 2018 NHS survey suggested that up to 14.3% of people in South East England "prefer private dentistry". The major market players in the United Kingdom oral care market are 3M United Kingdom Plc. Procter & Gamble Company, GlaxoSmithKline Plc., Colgate-Palmolive (U.K.) Limited, Philips Electronics UK Limited, Johnson & Johnson Limited, and Unilever UK Limited. Colgate, Oral-b, Sensodyne, Aquafresh, and Arm & Hammer are some well-known brands in the UK Oral Care Market.

According to the report, "United Kingdom Oral Care Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 0.33 Billion by 2028. The increasing prevalence of dental disorders among adults and children, as well as the growing awareness of cosmetic dental treatment that aids in enhancing aesthetics and preserving fresh breath, are the primary factors driving demand for oral care products. People nowadays frequently seek cosmetic whitening treatments to improve the appearance of their teeth. The availability of several 3D-based videos and graphics at dental spa clinics has helped in providing a luxurious experience to patients. Consumers in the United Kingdom have begun to take preventive measures as a result of rising expenditure on oral healthcare, which has increased the demand for effective oral care products. As a result, people have begun to place a premium on maintaining their oral health, resulting in an increase in demand for high-quality oral care products and fueling market growth.

As per World Bank, the United Kingdom has a population of 67.3 million people in 2021, 33.25 million of who are men and 34.05 million who are women. The majority of the population (422.7 million) is between the ages of 15 and 65. Country regions have 10.8 million people, whereas metropolitan areas have 56.5 million. The UK has a GDP of 3.19 trillion USD in 2021, an inflation rate of 2.5 percent, and a per capita income of US$47,334.4, according to the World Bank. According to a Survey, People in the UK are the most likely to report that they have no issues with their dental and oral health (40%), Britain's the second-best for brushing regularly (63%), and by far the best for brushing with a fluoride toothpaste for around two minutes (47%). The UK is also the top country for electric toothbrush use, alongside Germany. The United Kingdom ranks second in the world for visiting the dentist twice a year, and it shares the highest percentage of people with one to five fillings (47%). Less than a quarter of respondents have all their teeth, with no fillings or implants (24%).

Supermarkets and hypermarkets dominate the UK Cheese Market due to the convenience of having all products in one area and many selections at the same time. Tesco, Sainsbury’s, Co-op Food, Waitrose, Morrison’s, and ASDA are the largest hypermarkets and supermarkets in the UK. Tesco, the UK’s largest supermarket chain, has around 4,000 stores and a product range that focuses on price over quality. Sainsbury’s, Tesco’s biggest competitor, has over 2,000 stores. The consumer goods industry has shifted to the most recent distribution channel, known as the online sales channel. Some of the factors that support the growth of online sales channels in the oral care market include the easy availability of a wide range of products, time savings, and high discounts. People prefer to buy products online rather than in stores or pharmacies. The online sales channel also provides numerous benefits to consumers, such as low-cost products and free shipping, which is a significant growth-inducing factor. As a result, the emerging trend of online sales channels is providing lucrative opportunities for the growth of the oral care market in the upcoming years.

Customers with dry mouth, diabetes, or systemic diseases like Sjogren's syndrome, as well as those undergoing radiation therapy, use alcohol-free mouthwashes, which is assisting the segment's growth in the area. The importance of including mouthwashes in a primary oral care routine, such as before or after brushing and at various points throughout the day, to maintain the pH of the mouth and combat bacteria that can cause a variety of gum diseases is being emphasized by important players in developing economies.

Covid - 19 Impacts:
COVID-19 had not majorly impacted the UK oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing in demand. There has been an increase in consumer demand for toothpaste brands such as Oral Care, Sensodyne, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UK Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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