United States (US) Baby Food Market Overview, 2029

Parents in the US often place a high value on knowing what ingredients are included in baby food products. They expect clear and transparent labeling that provides detailed information about the ingredients used, including their source and any potential allergens. Many parents are concerned about additives, preservatives, and artificial ingredients and they actively seek out products that have straightforward and informative labels. The culture surrounding baby food in the US includes a focus on nutritional information. Parents want to understand the nutritional content of the food they are feeding their babies, including details on vitamins, minerals, calories, and macronutrients. They rely on the nutritional information provided on product packaging to make informed choices about the best options for their child's dietary needs. Parents in the US often rely on the advice and recommendations of healthcare professionals, including paediatricians and nutritionists, for information on baby food. Expert guidance regarding suitable ingredients, appropriate portion sizes, and feeding schedules is highly valued and considered an important aspect of the information culture. According to the report titled, “United States (US) Baby Food Market Outlook, 2029”, published by Bonafide Research the market in the country is expected to grow with a CAGR of 2.5% during the forecast period of 2024 to 2029. This growth rate is expected because of driving factors like increasing adoption of baby food products for fulfilling nutritional needs of babies along with the convenience of ready to eat baby food which is desired by the parents. The increasing number of working women in the country is going to help the market grow to a value of USD 17 Billion by 2027. The market is segmented on the basis of product type and sales channel. The milk formula product category has historically been a major segment in the market. Milk formula is also known as infant formula is manufactured for infants under 12 months of age, usually prepared for bottle feeding. They act as a substitute for breast feeding, in some cases and provide ability to other partner to feed the baby during night times. This attribute of providing alternative has made this product type a large segment in United States (US). The consumers in the country have always opted for buying baby food products from traditional point of sales like hyper and super markets, this segment therefore has the largest market share. But with changing consumer trends to e-commerce which is an online sales channel this particular segment is going to experience the highest market growth rate. This is due to the ability of this sales channel to directly deliver products to the doorstep a convenience factor which is desired by parents especially in urban locations.

The emerging trend of organic product consumption amongst consumer has also penetrated into the baby food market; with the consumers wanting organic food for their babies this trend has gained momentum in the country. This has resulted in the consumer Strict government regulations related to the manufacturing of baby food all though restrict the growth of the market, but are a boon for the consumer as these policies make sure food safety is upheld and quality products are used. Furthermore, the market is growth was contributed by the consultants and clinical doctors advising the consumption of such baby products for better baby health. Recent innovation in the baby food market has observed the manufacturers in the country making specialised products for the consumers. These specialised products include development of plant-based baby food products, vegan baby food and the before mentioned organic baby food. A trend observed in the global market which stands true for the market in United States (US) is that the manufacturers are using alternate for raw materials like bulk sugars and preservatives along with sodium. The market is restrained by many factors the major factor being the use of chemicals in production of these products. Along with this the market is recently also suffering from increase in cost of the end product which is the result of using organic raw materials which come at a higher price then the ones they are replacing. To tackle this problem manufacturers in United States (US) are introducing green marketing to make the consumer know about the ingredients and justify the cost. Consumers have recently started shifting to home-made meals for their children with the idea that fresh food is good food; this has led to a decline in the baby food market. Further, recent tests have found traces of heavy metals in baby food products which has steered the consumer away from consumption of these products. COVID-19 Impact Impact like almost every other industry vertical the baby food industry was also affected by the pandemic in many different ways. The initial spread of the virus created fear of future availability of food stocks which led to panic buying behaviour amongst the consumers. This provided the market with a boost in terms of growth, on the other hand negative effects of the pandemic came with the implementation of nationwide lockdowns and travel restriction. With this the consumer turned to provide home cooked meals for the babies which affected the market negatively.

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Manmayi Raval

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Considered in the report • Geography: United States (US) • Base year: 2023 • Historical year: 2018 • Forecasted year: 2029 Aspects covered in the report • Market Size by Value for the period (2018-2029F) • Market Share by Product Type • Milk Formula • Dried Baby Food • Cereals • Others • Market Share by Channel Sales • Hyper/Supermarket • Convenience store • Pharmacy/ Drugstores • Online • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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