Skateboarding has developed dramatically in South Africa since 2012. first, as a sport, and then as a form of non-motorized mobility. Since 2012, an increasing number of people have become interested in the skateboarding phenomenon, particularly as an alternate mode of transportation (Sports Trader, 2015). Longboarding has grown in popularity in the Eastern Cape, whereas Durban, Johannesburg, and Cape Town have long been known as skateboarding hotspots. Kimberly in the Northern Cape currently has excellent skateboarding facilities, which were built for the Maloof Money Cup at the end of September 2011. (RSA Government, 2011). According to skateboarding studies, the satisfaction and fun of the activity come from seeing and learning from others, which can only happen in vast places like parks and streets (Woolley & Johns, 2001). According to Woolley and Johns (2001), skateboarding maneuvers, or tricks, are learned directly from peers, from images in skate publications, from films, and, increasingly, through photographs and movie files on the World Wide Web. Some of the best-known skateboard brands in the country are Element Skateboards, Plan B Skateboards, Girl Skateboards, Zero Skateboards, Creature Skateboards, Blind Skateboards, Santa Cruz Skateboards, and Almost Skateboards.
According to the research report, "South Africa Skateboard Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 10.03 Million by the end of 2028. Factors such as the growing popularity of skateboarding as a recreational activity and the rise of extreme sports are projected to continue to drive the South African skateboard market. Furthermore, the increased use of skateboards in schools and colleges as part of their physical education curriculum is expected to drive skateboard demand over the projection period. Rapid technical improvements and an increase in disposable income have led to an increase in demand for skateboards. The growing number of skate parks and contests is also propelling the skateboard market forward. Some well-known skateparks in South Africa include Edgemead Skate Park, Thrashers Skate Park, Durban Skate Park, Nantes Skatepark, The Shred Skatepark, Germiston Snake Run, Edgemead Skatepark, and Clarkes Cafe Mini Ramp. The Wave House Skate Park is South Africa's largest park. It was created by Tony Hawk, a world-renowned pro skateboarder, and SITE Design Group, Inc.
The National Skating Association (NSA) is represented in South African cities through skateboarding task teams comprised of councilors. As interest grows, more companies are becoming involved and assisting skateboarders on various levels to compete on an international level. The NSA also collaborates with the Kimberly Diamond Cup on development efforts such as skate workshops and the introduction of skateboarding to poor youth. The Kimberly Cup, an international event attracting some of the world's best skateboarders and offering big prize money, was scheduled to take place in the city from September 27th to September 29th, 2013. Skateistan, a non-profit organization, uses skateboarding as a springboard to empower low-income kids (15–17) in collaboration with their greatest supporters, Surf Aid International (SAI), and focuses their efforts in Johannesburg (Sports Trader, 2015). Skateistan also works to eliminate gender disparity in skateboarding by providing equal chances. They go above and beyond by supplying skateboards, helmets, knee and wrist protectors, and other protective equipment during organised skateboarding sessions. However, Sports Trader (2015) mentions two possible issues confronting the South African skateboarding market: adequate finance and the legality of skating on public roadways and open urban public areas (except in the already existing limited skate parks).
As per the World Bank, the population of South Africa was 60.04 million in 2021, of which 29.56 million were male and 30.48 million were female. Of the total population, 20 million are under the age of 14, and 34 million have an age between 15 and 64 years. The urban population is 8.2 million, and the rural population is 1.26 million. As per the World Bank, the GDP of South Africa was USD 419.95 billion in 2021, the inflation rate was 6%, and the per capita income was $6,994.2 (2021). The increasing youth population and rising popularity of skateboarding among teenagers are major factors in the growth of the skateboard market in South Africa.
Roller Sport South Africa (RSSA) is the official federation of all South African skating sports. Despite some opposition from the local skateboarding community, the SA "Skateboarding Commission," which aims to represent contest skating at the club, provincial, national, and international levels, is currently the only route for South African skateboarders to qualify for select sanctioned global skateboarding events, such as the 2024 Summer Olympics in Paris, France. Skateboarding made its Olympic debut in 2020 and proved tremendously popular, gaining a permanent spot. Dallas Oberholzer and Melissa Williams of Cape Town competed in Park, and Brandon Valjalo of Gauteng and Boipelo Awuah of Kimberley competed in Street (which was hosted in Tokyo in 2021 owing to COVID).
Because of the enormous presence of retail establishments across the country, the offline segment dominated the market in terms of distribution channels. Longboarding SA, Board Hub, The Skate Emporium, The Skate Hub, Baboon Boards, and Johno's Skate Shop are a few skateboard retail businesses in South Africa. The online category is predicted to rise significantly during the projection period due to increased internet penetration, convenience, time savings, and so on. Takealot.com, Collabstake, Makro, Board Hub, and Evolve Skateboards are some of the South African online skateboard stores.
Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• South Africa skateboard market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Street Skateboard
• Cruiser Skateboard
• Long Skateboard
• Electric Skateboard
• Others Skateboard
By Distribution Channel:
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the skateboard industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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