The ski industry is largely dependent on the snow season. Japan is one of the snowiest places on planet Earth, and the weather reflects that. Large storms accompanied by high winds and mammoth amounts of snow are not uncommon at the height of winter. Shiga Kogen in Japan is one of the country’s largest and highest ski resorts, with 18 ski areas. It provides some of the best spring skiing in Nagano. Aside from these exciting activities, there are numerous other reasons to visit a ski resort. There are currently over 450 operating ski areas in Japan. They range from massive, interconnected ski resorts with modern facilities that are popular with international visitors to small, local-only ski hills. Japan is expected to be the market's fastest-growing country due to positive government and private institutional support for the development of winter sports zones and resorts in countries such as India, South Korea, and China, resulting in a high consumption rate of such products in the region. The market is being driven by rising popularity and the number of sports tournaments; increasing awareness of the mental and physical benefits of winter sports; rising consumer interest in nature-based sports; rising household income; and the increasing availability of innovative product offerings. Furthermore, the growing number of ski resorts and government initiatives to encourage skiing participation are expected to drive the market forward in the coming years. Furthermore, the development of new and innovative products to meet changing consumer needs, as well as technological advancements in this segment, is expected to fuel the market during the forecasted years.
According to the research report, "Japan Ski Gear & Equipment Market Overview, 2028," published by Bonafide Research, the market is anticipated to ad USD 41.9 Million in market size during the upcoming timeframe. The growing number of initiatives to increase skiing participation, as well as the growing number of people pursuing skiing as a recreational activity, are expected to drive the ski market in the coming years. Among product types, the helmet segment is projected to witness significant growth over the forecast period, owing to the increasing use of helmets in skiing, as they help to protect against or reduce the risk of head injuries from collisions or falls. The market was dominated by ski clothing and apparel. This expansion is responsible for the growing popularity of sophisticated and new designs of various types of ski clothing, such as jackets, ski suits, ski pants, and a moisture-wicking base layer. Ski clothing manufacturers are focusing on introducing and creating novel items to meet changing client demands and are grateful for improved technology. New products and features that improve consumer safety are driving this market. Furthermore, the rising number of female skiers, as a result of firms' development of new goods and technology aimed at women's safety, is predicted to boost demand for ski equipment and gear in the near future.
Skiing or snowboarding in Japan is also much more affordable when compared to resorts in North America or Europe. There are plenty of packages available, and lift tickets and accommodation are typically a fraction of the price. Renting or buying ski gear in Japan, however, isn’t always cheap. Niseko is one of the most prominent Japanese ski destinations in the country, so getting ski and snowboard rental sorted out is a breeze. There are plenty of options to choose from; however, if you don’t want to take any risks and want to make sure what you get is top quality and value for money, the following stores come highly recommended. Located in central Hirafu, one of the most trafficked areas of Niseko, Rhythm Base boasts over 7,000 skis and snowboards. They have gear for both sale and rent, and their stock covers all the major brands, including Salomon, Rossignol, Volkl, K2, Armada, Burton, and more. A bonus is that they also have an in-house coffee shop. Due to the use of advanced hardware, cross-country skiing equipment is considered to be costly, which is likely to be a major market restriction. Manufacturers, on the other hand, have come up with the concept of providing a rental service, which is more cost-effective for consumers.
Skiing is one of the most popular winter sports across the world, and it is also recognised as a competitive sport by various organisations such as the International Ski Federation (FIS) and the International Olympic Committee (IOC). Ski poles and skiing boots are the most important equipment used in this sport, and the growing popularity of skiing as a competitive sport as well as a recreational activity is boosting demand for high-quality cross-country skiing equipment.
The ski gear and equipment market is divided into hypermarkets and supermarkets, specialty stores, online stores, and other distribution channels. Because of the ease with which the product is available, the hypermarkets and supermarkets segment is expected to lead the market during the forecast period. The specialty stores segment is expected to hold a major share of the market as local consumers and athletes can effectively choose and purchase skiing equipment of their choice and comfort in person at such stores. Additionally, the provision of discounts and offers by the stores on bulk purchases of skiing equipment by professional sports consumers is likely to drive further segmental growth.
The ski gear and equipment market has been growing consistently during the past few years. However, due to the outbreak of coronavirus, there has been a significant impact on supply chains. Ski gear and equipment manufacturing companies have faced huge losses during the first & second quarters of 2020, owing to disrupted supply chains and production schedules. COVID-19 has forced ski gear and equipment manufacturers to cease their production, order delivery, and operations due to a lack of site access, an interrupted supply chain, and a shortage of manpower. In the wake of COVID-19, there is an increased vigilance globally against consumption and expenditure as people are not investing money in recreational activities and trying to increase their savings. Travel restrictions imposed by governments worldwide to control COVID-19 have also ceased all winter leisure & adventure activities, which has significantly affected the market for ski gear and equipment in Japan.
Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Japan ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
By Distribution Channel:
• Specialty Stores
• Online Stores
• Other Distribution Channels
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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