Asia-Pacific Ski Gear & Equipment Market Outlook, 2028

Asia is the world's largest continent, with some of the best holiday destinations for every type of traveler. While the beaches and calming azure waters of Thailand, Singapore, Malaysia, and Indonesia provide respite from the hustle and bustle of city life, the snowy slopes and mountainous terrain of South Korea, Japan, China, and India are where tourists can work up an appetite by participating in activities such as skiing and snowboarding. Shiga Kogen in Japan is one of the country's largest and highest ski resorts, with 18 ski areas. It provides some of the best spring skiing in Nagano. Aside from these exciting activities, there are numerous other reasons to visit a ski resort. There are currently over 450 operating ski areas in Japan. They range from massive, interconnected ski resorts with modern facilities that are popular with international visitors to small, local-only ski hills. The Changbaishan International Ski Center is China's largest ski resort. The total length of the slope is 40 kilometers. There are approximately 1.2 million skiers in China.

According to the research report, “Asia-Pacific Ski Gear & Equipments Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add USD 82.53 Million sizes during the upcoming time period. This increase is attributed to increased government initiatives on snow-related sports and activities. In recent years, various government agencies have begun to emphasize the promotion of winter sports. A number of countries have launched initiatives to support the expansion of winter sports infrastructure and recreational skiing. As a result, an increase in winter tourism and adventure sports is likely to fuel the rise in ski clothing and equipment. The Get into Snow Sports (GISS) campaign, for example, was implemented in China. This program began as part of the International Ski Federation's (FIS) Winter Olympics preparations. This program was created by the International Ski Federation (FIS) as part of the Winter Olympics to develop and promote snow sports globally, as well as to boost skiing in China. Furthermore, Beijing's Yanqing district hosted alpine skiing and bobsledding events during the 2022 Winter Olympics, and construction was difficult due to the high altitude of around 2,000 meters.

Despite this, the government is pursuing a number of initiatives to make the region ideal for skiing, even after the Olympics are over. Developing-country governments around the world, including India, China, South Africa, Mexico, and Brazil, are investing in winter sports activities to educate the public about the benefits of skiing and other snow sports. These activities should result in a market opportunity in the near future. Ski & Snowboard Australia (SSA), an Australian government organization, launched a program to teach children the fundamentals of skiing. Additionally, increased awareness of the importance of wearing helmets and other ski equipment due to increased concerns about skiing-related injuries is expected to drive market expansion by 2028. The winter sports equipment market in developing countries such as China and Japan is expected to grow as a result of these countries' active participation in winter sports. China is third in the world in terms of the number of skiers, followed by Japan.

The Asia Pacific region is expected to be the market's fastest-growing region due to positive government and private institutional support for the development of winter sports zones and resorts in countries such as India, South Korea, Japan, and China, resulting in a high consumption rate of such products in the region. The market is being driven by rising popularity and the number of sports tournaments, increasing awareness of the mental and physical benefits of winter sports, rising consumer interest in nature-based sports, rising household income, and the increasing availability of innovative product offerings. According to data obtained, the South Korean government invested USD 13,000 million in the development of the country's 'Winter Olympics' in February 2018. Additionally, rising consumer spending in the region for travel and tourism-related activities is driving the market growth. Furthermore, the market in the Asia-Pacific region is expected to grow rapidly due to increased spending on recreational sports activities, particularly by the younger generation. During the analytical year, the ski clothing segment led the market with more than 20% market share.
The industry peaked in the early 1990s, with 18 million mostly domestic skiers and the development of over 700 ski resorts. Those days are long gone, and 500 ski resorts with six to seven million practitioners now rely heavily on foreign and green season visitors. In recent years, China's outdoor sports industry has accelerated its development. Outdoor activity leaders are constantly improving the degree of specialization of outdoor sports and equipment. The general public is gradually accepting the leisure mode and sports-oriented equipment with outdoor sports as the content, as well as the pursuit of functionality and fashion. Female consumers have gradually become the driving force behind long-term economic growth. Furthermore, as public awareness of various ski disciplines such as cross-country skiing, ski touring, and alpine skiing grows, more people are participating in snow sports. The commercialization of the sport, as well as the smooth and secure experience that the sport provides with various types of ski equipment and gear, is expected to increase demand for ski equipment and gear. Furthermore, technological advancements in this segment, as well as the development of new and innovative products to meet changing consumer needs, are expected to fuel the market during the forecasted years.

The Asia-Pacific ski gear & equipment market is divided into hypermarkets and supermarkets, specialty stores, online stores, and other distribution channels. Because of the ease with which the product is available, the hypermarkets and supermarkets segment is expected to lead the market during the forecast period. However, as the number of online users in the Asia-Pacific region exploded in 2022, reaching over 2.6 billion, and e-commerce sales increased, the online sales channel is expected to grow at a faster rate. Some of the well-known ski resorts in the Asia-Pacific region include Niseko (Japan), Hakuba Happo-one (Japan), Yongpyong (South Korea), Gulmarg (India), and Shymbulak (Kazakhstan). On the other hand, Thredbo Resort (Australia), Perisher (Australia), Queenstown (New Zealand), Seoul (South Korea), Nozawaonsen Snow Resort (Japan), Niseko Village (Japan), Lake Wanaka (New Zealand), Mt Ruapehu (New Zealand), Shiga Kogen (Japan), Gulmarg (India) are some of the prominent ski destinations in Asia-Pacific. The ski resort Shigakogen Mountain Resort is the biggest ski resort in Asia. The total slope length is 83 km.

Covid-19 Impacts:
The ski gear and equipment market has been growing consistently during the past few years. However, due to the outbreak of coronavirus, there has been a significant impact on supply chains. Ski gear and equipment manufacturing companies have faced huge losses during the first & second quarters of 2020, owing to disrupted supply chains and production schedules. COVID-19 has forced ski gear and equipment manufacturers to cease their production, order delivery, and operations due to a lack of site access, an interrupted supply chain, and a shortage of manpower. In the wake of COVID-19, there is an increased vigilance globally against consumption and expenditure as people are not investing money in recreational activities and trying to increase their savings. Travel restrictions imposed by governments worldwide to control COVID-19 have also ceased all winter leisure & adventure activities, which has significantly affected the market for ski gear and equipment in Asia-Pacific.

Major Companies present in the market:
Amer Sports Oyj, Burton Snowboards, Skis Rossignol SA, Volcom, Helly Hansen, Clarus Crop, Patagonia, Columbia Sportswear Company, Dainese, Decathlon, Phenix Ski, Mammut

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific ski gear & equipment market with its value and forecast along with its segments
• Country-wise ski gear & equipments market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product:
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
• Others

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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