According to the 2020 China Ski Industry White Book, 36% of skiers and snowboarders in China were between the ages of 20 and 30. This indicates that both the Chinese ski market and its customers are relatively young. While Chinese skiers are from all across the country, most of them are from Beijing and the northern regions of Hebei, Liaoning, and Jilin. With the obvious exception of indoor ski resorts, which are more popular with women, the gender distribution of Chinese ski resort visitors is evenly distributed. Chinese competition skiing has not yet taken off, despite the fact that skiing has become more and more popular in China over the past ten years. China only won 9 medals at the 2018 Winter Olympics, one of which was gold, and the majority of them were in ice skating and freestyle skiing. Domestic ski competitions are also typically dominated by foreign athletes from Norway and Russia, with Chinese athletes trailing on the leaderboards. Furthermore, the growing number of ski resorts and government initiatives to encourage skiing participation are expected to drive the market forward in the coming years. Furthermore, the development of new and innovative products to meet changing consumer needs, as well as technological advancements in this segment, is expected to fuel the market during the forecasted years.
According to the research report, "China Ski Gear & Equipment Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 19.59 Million in market size during the upcoming timeframe. The growing number of initiatives to increase skiing participation, as well as the growing number of people pursuing skiing as a recreational activity, are expected to drive the ski market in the coming years. Among product types, the helmet segment is projected to witness significant growth over the forecast period, owing to the increasing use of helmets in skiing, as they help to protect against or reduce the risk of head injuries from collisions or falls. The market was dominated by ski clothing and apparel. This expansion is responsible for the growing popularity of sophisticated and new designs of various types of ski clothing, such as jackets, ski suits, ski pants, and a moisture-wicking base layer. Ski clothing manufacturers are focusing on introducing and creating novel items to meet changing client demands and are grateful for improved technology. New products and features that improve consumer safety are driving this market. Furthermore, the rising number of female skiers, as a result of firms' development of new goods and technology aimed at women's safety, is predicted to boost demand for ski equipment and gear in the near future.
China is projected to become the largest winter sports market, with people participating expected to reach 50 million by 2025 and 1,000 ski resorts expected to be open by 2030. Since winning the bid for the 2022 Winter Olympics, the Chinese government has doubled down on the construction of new resorts and the promotion of winter sports across the country, supporting the Chinese people’s growing interest in skiing. In 2002, China only had 130 ski resorts, yet in 2022 the nation reached 804 ski resorts. This does not include China’s 45 dry slopes, counting 350,000 visits in 2019, and the ever-growing Chinese ski simulator industry, boasting a growth rate of 34% from 2018 to 2019 with 780,000 visits that year.
Although the number of new ski resorts in China has increased in recent years, it is important to note that only 155 of the 770 resorts in 2019 had aerial lifts. This is primarily due to the fact that 77% of Chinese ski resort visitors seek only a casual touristic experience, so the vast majority of Chinese ski resorts (78%) have a vertical drop of less than 100 m and are only equipped with basic facilities and beginner trails. When compared to ""premium"" Chinese ski resorts, which can be up to five times more expensive, these resorts are relatively inexpensive (around 100 to 150 RMB for a day, rental included). These resorts are primarily located in the country's north, particularly around Beijing, and offer a wide variety of ski trails for both advanced and beginner skiers. However, they are still relatively small in comparison to international standards and rarely include anything more challenging than a black diamond, as well as areas for powder, mogul, or tree skiing. Because of the overall lack of quality in Chinese resorts, more advanced Chinese skiers have been travelling abroad to ski, particularly to Japan or the Alps for those who can afford it.
The ski areas of China are divided into three major regions: the Beijing area, the Dongbei area, and the Xinjiang area. The benefits of the Beijing area include good transportation and easy access to resorts. There are numerous restaurants, spas, and quality hotels, making it an appealing travel destination, particularly for beginners and families. Wanlong and Chongli are two of China's largest ski resorts, both of which are within driving distance of Beijing. Both are well-known among skiers who enjoy long ski seasons. However, due to poor snow conditions in this region, resorts must rely on artificial snow. Dongbei has a lot of snow, but it's too cold for some people, with temperatures in the negative 30 degrees. Service in restaurants and hotels is pretty poor, and many visitors prefer to stay in a nearby village. The nearest airports are hours away, making transportation difficult. Beidahu is a well-known ski resort in Dongbei. For those willing to make the journey, Xinjiang offers the highest-quality experience. The area receives a lot of snow and is at a high elevation. Hotels and restaurants are plentiful and of high quality. Xinjiang has more off-trail skiing opportunities than Dongbei or Beijing, making it the most similar to European mountains. The issue is that COVID-19 policies are very far-reaching and very strict, including the possibility of a 14-day quarantine.
Rising customer demand for snow-related activities and tourism, and infrastructure for snow sports, particularly skiing, to boost market growth. The growing number of participants in winter sports at the regional as well as the national level is expected to boost the market. The rising number of fatal incidents during sports activities coupled with encouragement by event managers to use the necessary safety equipment is likely to enhance product demand, which is one of the factors improving the growth of the ski poles market. The growth of the global ski clothing market is primarily driven by increased consumer interest in outdoor sports coupled with rising per capita disposable income. The stress of the office and a busy lifestyle have resulted in increased spending on recreational activities for relaxation. This is anticipated to bolster the market's growth significantly. The high cost of cross-country skiing equipment is likely to constrain market growth in terms of attracting a broad consumer base. The low cost of other adventurous activities or high-intensity physical activities is putting a lot of pressure on this industry. Due to the use of advanced hardware, cross-country skiing equipment is considered to be costly, which is likely to be a major market restriction. Manufacturers, on the other hand, have come up with the concept of providing a rental service, which is more cost-effective for consumers.
The ski gear and equipment market has been growing consistently during the past few years. However, due to the outbreak of coronavirus there has been a significant impact on supply chains. Ski gear and equipment manufacturing companies have faced huge losses during the first & second quarters of 2020, owing to disrupted supply chains and production schedules. COVID-19 has forced ski gear and equipment manufacturers to cease their production, order delivery, and operations due to a lack of site access, an interrupted supply chain, and a shortage of manpower. In the wake of COVID-19, there is an increased vigilance globally against consumption and expenditure as people are not investing money in recreational activities and trying to increase their savings. Travel restrictions imposed by governments worldwide to control COVID-19 have also ceased all winter leisure & adventure activities, which has significantly affected the market for ski gear and equipment in China.
Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• China ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
By Distribution Channel:
• Specialty Stores
• Online Stores
• Other Distribution Channels
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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