United States (US) Yoga Accessories Market Overview, 2027

"United States has seen a surge in recent years due to the increasing popularity of yoga as a form of exercise and relaxation. Yoga accessories refer to the tools and equipment used by practitioners to enhance their yoga practice, including yoga mats, blocks, straps, blankets, bolsters, and clothing. The market for yoga accessories in the US is driven by several factors, including the rise of fitness culture and the growing awareness of the health benefits of yoga. In addition, the availability of a wide range of yoga accessories at affordable prices has made it easier for people to practice yoga at home. The yoga accessories market is highly competitive, with numerous established players and new entrants vying for market share. Some of the major players in the US yoga accessories market include Lululemon Athletica, Manduka, Gaiam, JadeYoga, and Hugger Mugger. The yoga accessories market in the US is expected to continue growing in the coming years as more people embrace the practice of yoga and seek out high-quality accessories to enhance their experience. The yoga accessories market in the US is constantly evolving, with new trends emerging and shaping the industry. Yoga clothing is becoming more fashionable, with styles that can be worn both in and out of the studio. Yoga accessories, such as mat bags and straps, are also being designed with fashion in mind, allowing consumers to express their personal style while practicing yoga. There is a growing trend towards making yoga more accessible to people of all abilities, including those with disabilities or injuries. This has led to the development of specialized yoga accessories, such as chairs, blocks, and straps, that can assist with modifications and adaptations to poses. According to the report titled “United States Yoga accessories market overview, 2027” published by Bonafide Research, The United States Yoga accessories market is expected to grow at above 13.19% CAGR from 2021 to 2027. The suppliers of raw materials for manufacturing yoga accessories in the United States are natural rubber in the US include EcoYoga, JadeYoga, and Manduka. Also, Polyvinyl chloride or PVC is another material used for making yoga mats. Some of the suppliers of PVC in the US include Mat Factory, Hugger Mugger, and Yoga Direct. Suppliers of cotton in the US include Organic Cotton Plus, Fabric.com, and Jo-Ann Fabric and Craft. Similarly, The suppliers of cork in the US include YogaPaws, Manduka, and Yoga Design Lab. Many yoga accessories are now being made from recycled materials such as plastic bottles, tires, and even old yoga mats. Some of the suppliers of recycled materials in the US include Recycle Your Mat, Yoga Mat Recycling, and JadeYoga.

There has been a rise in the popularity of smart yoga mats that incorporate technology into the practice of yoga. These mats are equipped with sensors that track the user's movements and provide feedback on their alignment, balance, and posture. Some smart mats also come with built-in speakers that play music or guided meditation during the practice. Smart yoga mat such as YogiFi, which uses artificial intelligence to create personalized yoga routines for the user based on their skill level and preferences. The mat also provides real-time feedback on the user's movements and posture, and can even suggest adjustments to improve the practice. Another one is the Nadi X smart leggings, which use haptic vibrations to guide the user's movements during yoga practice. The leggings have sensors built into the fabric that communicate with a mobile app to provide feedback on alignment and posture. While smart yoga mats and leggings are still relatively new to the market, they offer exciting possibilities for enhancing the practice of yoga and making it more accessible to a wider range of people. Yoga accessories market is segmented into mats, clothing, straps, blocks and others. Among them mats and clothing has the highest market share. Furthermore, The supply chain for yoga accessories in the US is complex and involves both online and offline channels. The traditional offline supply chain involves manufacturers producing yoga accessories and selling them to wholesalers or distributors. The wholesalers then sell these products to retailers such as yoga studios, sporting goods stores, and health and wellness stores. These retailers then sell the products directly to consumers through their physical stores. There has been an increase in specialized yoga stores that offer a wider range of yoga accessories, including mats, blocks, straps, and clothing. These stores may also offer yoga classes, workshops, and other related services to their customers. The online supply chain for yoga accessories involves manufacturers selling directly to consumers through their websites or online marketplaces such as Amazon and eBay. Many retailers also offer their products for sale online, either through their own websites or through third-party marketplaces. In addition, there are now several specialized online retailers that offer a wide range of yoga accessories, including mats, blocks, straps, clothing, and even specialized items such as yoga wheels and aerial yoga hammocks. These retailers typically offer a wider selection of products than traditional brick-and-mortar stores, and they may also offer more competitive pricing and convenient shipping options. Considered in this report • Geography: United States • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • United States yoga accessories market with its value and forecast along with its segments • Country-wise yoga accessories market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Mats • Clothing • Straps • Block • others By Sales Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to yoga accessories industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "