Saudi Arabia Baby Food Market Overview, 2029

Parents in Saudi Arabia are increasingly aware of the importance of providing their children with nutritious and balanced diets. They recognise the critical role of early childhood nutrition in the overall growth and development of their children. This awareness has led to a growing demand for baby food products that offer high nutritional value and meet specific dietary requirements. Saudi Arabia is an Islamic country, and Islamic dietary guidelines play a significant role in the baby food market. Halal certification is essential for many consumers, ensuring that the food is prepared according to Islamic principles. Manufacturers need to comply with halal requirements and clearly label their products as halal to cater to the preferences and religious beliefs of consumers. Saudi Arabian culture plays a significant role in shaping the baby food market. Traditional practises, cultural preferences, and family values influence the choices and perceptions of parents. Some parents may opt for homemade baby food recipes rooted in their cultural traditions, while others seek products that cater to specific cultural preferences. The influence of digital media and online platforms is growing in the Saudi Arabian baby food market. Parents often seek information, reviews, and recommendations online before making purchasing decisions. Social media platforms and parenting websites play a vital role in shaping consumer preferences and influencing the market. According to the research report "Saudi Arabia Baby Food Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Baby Food market was valued at more than USD 2.5 Billion in 2023. Saudi Arabia's baby food market is driven by a combination of economic prosperity, demographic trends, cultural shifts, and regulatory frameworks. The country's robust economy, supported by high disposable incomes, enables families to spend more on high-quality and premium baby food products. This economic strength facilitates access to a wide range of baby food options, including organic and imported brands that are perceived as superior in quality. Demographically, Saudi Arabia has a high birth rate and a young population, which ensures a steady demand for baby food products. This youthful demographic profile provides a continuous influx of new consumers, sustaining market growth. Additionally, the government’s focus on improving healthcare and nutrition for infants and young children further boosts the baby food market. Cultural factors are also significant. There is a growing awareness among Saudi parents about the importance of nutrition in early childhood development. This awareness is driving a shift towards healthier and more nutritious baby food options, including organic and fortified products. Furthermore, urbanization and the rise of dual-income households increase the demand for convenient and ready-to-eat baby food products, catering to the needs of busy parents. Moreover, the market is becoming increasingly competitive with the presence of both local and international brands. This competition drives innovation and the introduction of new products tailored to the specific dietary preferences and nutritional requirements of Saudi children.

Baby food products that are organic and natural are in greater demand in Saudi Arabia. The use of artificial additives, preservatives, and pesticides in infant food is causing parents growing anxiety. They look for goods that are manufactured from natural, chemical-free, and organic materials so that their children have a healthier, more natural option. This has resulted in the consumer Strict government regulations related to the manufacturing of baby food all though restrict the growth of the market, but are a boon for the consumer as these policies make sure food safety is upheld and quality products are used. Furthermore, the market is growth was contributed by the consultants and clinical doctors advising the consumption of such baby products for better baby health. Recent innovations in the baby food market have observed the manufacturers in the country making specialised products for the consumers. These specialised products include development of plant-based baby food products, vegan baby food and the before mentioned organic baby food. A trend observed in the global market which stands true for the market in Saudi Arabia is that the manufacturers are using alternate for raw materials like bulk sugars and preservatives along with sodium. The market is restrained by many factors the major factor being the use of chemicals in production of these products. Along with this the market is recently also suffering from increase in cost of the end product which is the result of using organic raw materials which come at a higher price then the ones they are replacing. To tackle this problem manufacturers in Saudi Arabia are introducing green marketing to make the consumer know about the ingredients and justify the cost. Consumers have recently started shifting to home-made meals for their children with the idea that fresh food is good food, this has led to a decline in the baby food market. Further, recent tests have found traces of heavy metals in baby food products which has steered the consumer away from consumption of these products. COVID-19 Impact like almost every other industry vertical the baby food industry was also affected by the pandemic in many different ways. The initial spread of the virus created fear of future availability of food stocks which led to panic buying behaviour amongst the consumers. This provided the market with a boost in terms of growth, on the other hand negative effects of the pandemic came with the implementation of nationwide lockdowns and travel restriction. With this the consumer turned to provide home cooked meals for the babies which affected the market negatively.

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Manmayi Raval

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Considered in the report • Geography: Saudi Arabia • Base year: 2023 • Historical year: 2018 • Forecasted year: 2029 Aspects covered in the report • Market Size by Value for the period (2018-2029F) • Market Share by Product Type • Milk Formula • Dried Baby Food • Cereals • Others • Market Share by Channel Sales • Hyper/Supermarket • Convenience store • Pharmacy/ Drugstores • Online • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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