South Africa Halal Food & Beverage Market Overview, 2027

"The halal food and beverage market in South Africa is a thriving industry that caters to the diverse needs of the country's Muslim population and the growing demand from halal-conscious consumers. With a significant Muslim community, South Africa has seen a steady rise in the availability and accessibility of halal-certified products across various sectors. South Africa's halal food and beverage market offers a wide range of options, including both local and international cuisines. From halal meat and poultry to snacks, beverages, and packaged food products, there is a diverse selection of halal-certified items available in supermarkets, specialty stores, and online platforms. The halal certification process in South Africa is stringent, ensuring that products meet the required halal standards. Various halal certification bodies operate within the country, working closely with food manufacturers and producers to maintain the authenticity and integrity of halal products. This gives consumers the assurance that the products they purchase comply with Islamic dietary laws. The multicultural nature of South African cuisine contributes to the variety of halal options available. South Africa's diverse culinary heritage, influenced by indigenous, African, European, and Asian flavors, allows for a fusion of halal dishes that cater to different tastes and preferences. Local restaurants and food vendors offer a rich array of halal choices, including traditional South African favorites and international specialties. The tourism industry also plays a significant role in the growth of the halal market in South Africa. The country attracts a considerable number of Muslim travelers who seek halal food and beverage options during their visits. Hotels, resorts, and tourist destinations have responded to this demand by offering halal-certified menus and dining experiences, ensuring a comfortable and inclusive experience for Muslim tourists. According to the report, “South Africa Halal Food & Beverages Market Overview, 2027” published by Bonafide Research, the overall market is anticipated to grow with prominent market growth during the forecast period. Governments of the Islamic, as well as the non-Islamic nations and the manufacturers of halal-certified food products, have been taking various initiatives in terms of marketing & educating consumers about these products. The confidence of consumers in halal brands has been the most influential factor in the actual purchase of these products across the country. Many companies certified in complying with Islamic rules and regulations are coming up which have increased the competitiveness in the market. Country-specific laws and certifying methods act as a restraint for various multinational companies for expanding their production to various countries. This hinders the growth of the market.

Technological advancements in halal food items are key trends gaining popularity in the Halal market. With the increasing demand for halal foods, halal laboratories are actively engaged in food safety, and analysis of food products for maintaining quality standards to detect the presence of porcine material or alcohol, blockchain, and the Internet of Things (IoT) are the technological advancements that strengthen the market. Blockchain platform offers transparency in the halal economy and allows tracing the origin of halal food products. Further, the expenditure on food products from Muslim countries across the country has registered substantial growth in the past couple of years, strongly accelerating the halal food and beverage products market. The value of meat, poultry, and seafood products is the largest in the market due to their worldwide reach and popularity. Emerging economies are expected to contribute profoundly to the growth of the halal meat and poultry industry due to rising incomes and healthy eating trends among consumers. The growing demand for packaged processed meat products as they are considered hygienic and high-quality products is expected to fuel the segmental growth in the foreseeable years. The key manufacturers are investing in better technologies of meat preservation to fulfill the growing consumer demand for more fresh and healthy processed meat products. Further, traditional retailers hold the major market share as butcher shops chiefly sell halal meat, poultry, and seafood products in most Islamic countries and non-Islamic countries. However, the rapid expansion of distribution channels has significantly fuelled segmental growth over the past few years. The supermarket channels are evolving rapidly to invest in newer technologies and offer consumers a wide variety of products. These retail channels are investing in complying with all regulatory requirements to improve the safety and quality of the products they offer. The increasing digitalization across the world would also support the evolution of online retail channels.

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Manmayi Raval

Research Consultant

Covid-19 Impacts: The rapid spread and disruption of COVID-19 in the food and drink industry, including the Halal food industry, caused disruptions to the food supply chain. Leading global manufacturers saw a reduction in labor and disruption in the import and export of Halal Food. This significantly affected their sales and consumption. In addition, the pandemic caused a slowdown in the demand for meat products. However, the market will be boosted by the growing demand for healthy and safe foods over the forecast period. Considered in the report ? Geography: South Africa ? Historical year: 2016 ? Base year: 2021 ? Estimated year: 2022 ? Forecasted year: 2027 Aspects covered in the report ? Market Size By Value for the historic time period (2016-2021) ? Market Size By Value for the forecast time period (2022-2027) ? Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others) ? Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others) ? Market Share by Country (2016, 2021 & 2027F)

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The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies, regulatory landscape, etc. Then, to finalize the market, we start collecting the financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered, and provides valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report which includes spell check, and data verification, and makes the same dispatch ready and error-free. Intended Audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Hyper Market/ Supermarket, Traditional Retail, Online, South Africa."