South Africa Feminine Hygiene Market Overview, 2027

"The feminine hygiene market in South Africa is a growing and dynamic industry, with a range of products and services available to meet the needs of women. The market is characterised by a mix of local and international players and is driven by factors such as rising disposable incomes, increasing urbanisation, and growing awareness around menstrual health and hygiene. South Africa has a population of over 60 million people, with a significant portion being women. This large consumer base creates a demand for feminine hygiene products. There has been a growing awareness and discussion around menstrual health and hygiene in South Africa. This has led to increased demand for quality feminine hygiene products, including pads, tampons, menstrual cups, and other related products. Girls in need of sanitary pads have found an ingenious solution called ""Ubuntu Blooms."" These eco-friendly sanitary pads are made from dried water hyacinth, a plant that grows abundantly in South Africa's water bodies. The pads are produced by local women, providing them with employment opportunities while also addressing the issue of menstrual hygiene. Another inspiring initiative is the ""Smart Girls Foundation,"" which aims to promote menstrual hygiene management and provide reusable sanitary pads to girls in need. The pads are made from recycled materials, such as hotel linen, and are produced by local women, fostering economic empowerment and sustainability. Disposable pads, tampons, pantyliner, and menstrual cups are becoming more popular. According to the research report ""South Africa Feminine Hygiene Market Overview, 2028,"" published by Bonafide Research, The Feminine Hygiene Market market is expected to grow at above 8.78% CAGR from 2023 to 2028.Life Period Tracker,Clue, flo , my flo tracking and managing various aspects of female hygiene, including menstrual cycles. In South Africa, feminine hygiene products are distributed through various channels to reach consumers across the country. Some feminine hygiene product companies in South Africa employ direct sales strategies, where independent consultants or representatives sell products directly to consumers. This distribution model allows for personalised recommendations and direct interaction with customers. Traditional retail stores, such as supermarkets, pharmacies, and convenience stores, play a significant role in distributing feminine hygiene products. These stores stock a wide range of brands and product options, providing convenience for customers to purchase products during their regular shopping trips.

Various events are organised in South Africa to promote female hygiene and menstrual health and raise awareness about related issues. Menstrual Hygiene Day, Womandla Women’s Summit, FemmeCon, Sanitary Pad Drive, Period Parties These events are just a few examples of the many initiatives and activities focused on menstrual health and hygiene in South Africa. Drives in South Africa are dedicated to addressing feminine hygiene needs and promoting menstrual health, like Dignity Dreams, Project Dignity, Caring4Girls, Pads Against Bullets, and Happy. With a Purpose. These initiatives, along with many others, aim to address the challenges faced by girls and women regarding menstrual health and hygiene. Efforts are being made to improve menstrual health education in South Africa. NGOs, government programmes, and schools provide information on menstrual hygiene practises, reproductive health, and the importance of using appropriate sanitary products. Access to affordable and hygienic sanitary products remains a challenge for many women in South Africa, particularly those in low-income communities. Initiatives have been launched to provide free or subsidised sanitary pads and other feminine hygiene products to girls and women in need. There is a growing interest in sustainable and eco-friendly menstrual products in South Africa. Reusable options such as menstrual cups, cloth pads, and period pants are gaining popularity due to their long-term cost-effectiveness and reduced environmental impact. Various organisations and community-driven initiatives provide support and resources for women's menstrual health. This includes counselling, health clinics, and helplines that address specific concerns related to menstruation, reproductive health, and hygiene. The South African government has taken steps to address menstrual health and hygiene concerns. For example, the provision of free sanitary pads in schools and the removal of Value Added Tax (VAT) on menstrual products are among the policy initiatives aimed at improving access and affordability. Considered in this report: • Geography: South Africa • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report: • South Africa Feminine Hygiene market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type • Disposable • Reusable

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By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "