Brazil Feminine Hygiene Market Overview, 2027

"The market related to feminine hygiene in Brazil rapidly growing industry that includes a wide range of products specifically designed for women's personal hygiene needs. Brazil is the largest country in South America and women with comprising slightly more than half of that population. Feminine hygiene products in Brazil include sanitary napkins, tampons, panty liners, menstrual cups, and feminine wipes. These products are essential for women to maintain their hygiene and comfort during their menstrual cycles. There has been a significant increase in the demand for eco-friendly and organic feminine hygiene products in Brazil. This trend has been driven by a growing awareness of the potential health risks associated with traditional menstrual products and the desire for more sustainable and environmentally friendly alternatives. Leading players in the feminine hygiene market in Brazil include Procter & Gamble, Johnson & Johnson, and Kimberly-Clark. These companies have developed a strong presence in the Brazilian market and continue to invest in research and development to improve their products. According to the report titled “Brazil feminine hygiene market overview, 2028” published by Bonafide Research, the Brazil feminine hygiene market is projected to reach market size of more than USD 194 Million by 2028. In Brazil, there are no specific laws that address feminine hygiene directly. However, there are laws and regulations that govern the production, distribution, and advertising of feminine hygiene products. The National Health Surveillance Agency (ANVISA) regulates the manufacturing and sale of feminine hygiene products in Brazil. Manufacturers must comply with ANVISA's hygiene and safety standards, and products must undergo rigorous testing to ensure their quality and effectiveness. In addition, the Brazilian Consumer Protection Code sets rules for product labelling and advertising. Manufacturers are required to provide accurate and complete information about their products, including their composition, instructions for use, and potential risks. They are also prohibited from making false or misleading claims about their products in advertisements. Regarding the disposal of feminine hygiene products, there are no specific laws in Brazil, but it is recommended that these products be disposed of in the trash and not flushed down the toilet. Flushing these products can cause blockages in the sewage system and harm the environment.

Events to make women aware about the feminine hygiene in Brazil are March 8th is celebrated as International Women's Day, on this day, various organizations and groups hold events to promote women's health and hygiene, including feminine hygiene. Pink October is a national campaign to raise awareness about breast cancer, but it also includes information about feminine hygiene and the importance of regular gynecological exams. National Day of Menstrual Health falls on November 19 and it was created to raise awareness about menstrual health and hygiene and to break down taboos surrounding menstruation. Various educational campaigns such as the Brazilian Society of Dermatology, the Brazilian Society of Urology, and the Brazilian Society of Gynecology and Obstetrics hold educational campaigns throughout the year to promote feminine hygiene and health. Vulvitis is the inflammation of the external genitalia, including the labia and clitoris. It can be caused by poor hygiene practices, skin irritation, or allergies. It is important to note that maintaining good feminine hygiene practices is crucial in preventing these diseases and infections. Women should be educated about the importance of maintaining proper hygiene practices and using safe and appropriate products for their menstrual and personal hygiene needs. It is also important to consult a healthcare provider if any symptoms of these diseases or infections are noticed. There are many menstrual cycle tacking apps used in Brazil that are clue, glow, ovia fertility, flo, maya and many more. Additionally, there are various initiatives and programs in Brazil that aim to improve access to feminine hygiene products, particularly for low-income women and girls. The government has implemented a program to distribute free sanitary pads to schoolgirls, and some NGOs and social enterprises also provide feminine hygiene products to women and girls in need. Feminine hygiene is an important aspect of women's health and well-being, and it is a topic of concern in Brazil. While there has been progress in recent years in addressing some of the challenges faced by women in this area, there is still much to be done. One of the main issues is access to affordable and high-quality feminine hygiene products, which can be a barrier for many women. In addition, there is a need for better education and awareness about menstrual health and hygiene, as well as addressing the stigma surrounding menstruation. Efforts have been made by the Brazilian government and non-profit organizations to improve access to menstrual products and promote menstrual education. However, more work is needed to ensure that all women have access to these resources and are able to manage their menstrual health effectively.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Brazil feminine hygiene market with its value and forecast along with its segments • Country-wise feminine hygiene market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Sanitary pads • Tampons • Panty liner • Menstrual cup • others By Material Type • Disposable • Reusable

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By Distribution Channel • Supermarket • Pharmacies • Convenience stores • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Feminine hygiene industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "