United States (US) Feminine Hygiene Market Overview, 2029

United States (US) Feminine Hygiene Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Feminine hygiene market of USA refers to the market for that is purely designed for women's personal hygiene, including menstrual care products, vaginal care products, and other related items. The feminine hygiene market in the USA is a significant and mature market, with a wide range of products and services available to women. The USA market includes products such as tampons, pads, panty liners, menstrual cups, and feminine hygiene washes and wipes, others. The leading players that provide products to maintain hygiene of females in USA are Procter & Gamble (always, tampax), Kimberly-Clark Corporation (kotex, poise), Johnson & Johnson (carefree, stayfree), Edgewell Personal Care (Playtex, Stayfree), Seventh Generation Inc. (Organic cotton tampons and pads), The Honest Company (organic cotton tampons and pads). The emerging trends that are shaping the industry and influencing consumer preferences are eco-friendly products, natural ingredients, digitalization, inclusive marketing, subscription services. Another trend in the feminine hygiene market is the rise of organic and natural products, which are free from harsh chemicals and synthetic materials that can irritate the skin. Many women are looking for safer and healthier alternatives to traditional menstrual products, and organic cotton products and other natural options are becoming increasingly popular. There are many organizations and advocacy groups in the USA that organize awareness events and campaigns related to feminine hygiene that are Menstrual Hygiene Day is observed on May 28th, this day is dedicated to raising awareness about menstrual hygiene and breaking the stigma surrounding menstruation. Women's Health and Hygiene Day is organized to support the girls and aims to raise awareness about women's health and hygiene needs and distribute menstrual products. The Homeless Period Project is an organization that hosts events and drives to collect and distribute menstrual products to homeless women and people in need. According to the report titled “USA feminine hygiene market outlook, 2029” published by Bonafide Research, the USA feminine hygiene market is projected to reach market size of more than USD 6.15 Billion by 2029. This growth is attributed to factors such as increasing awareness about women's health and hygiene, rising disposable income, and the availability of a wide range of products. Sanitary pads and tampons continue to be the most commonly used products, but there has been an increase in the popularity of menstrual cups, organic cotton products, and reusable options. Factors contributing to the growth of the market include increasing awareness about women's health and hygiene, rising disposable income, and the availability of a wide range of products. Advocacy groups and organizations are working to reduce the stigma surrounding menstruation and provide access to menstrual products for all who need them. There are concerns about the environmental impact of disposable menstrual products and the potential health risks associated with some of the chemicals used in these products. Period Con is an annual convention that brings together activists, innovators, and artists to raise awareness about menstrual health and hygiene. Tampon Tuesday is held on the second Tuesday of every month and encourages people to donate menstrual products to those in need. A day for Girl hosts events and workshops to educate people about menstrual hygiene and distribute reusable menstrual products.

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There are many diseases which affects the hygiene are heavy or painful periods or bleeding between periods, feeling full in the lower abdomen, urinating often, cervical cancer, vaginal cancer, ovarian cancer, HIV/AIDS, infertility, baldness or thinning hair and many more. Vitamin capsules and energy drinks are generally not used for feminine hygiene in the USA. Feminine hygiene typically refers to the practices and products that women use to maintain cleanliness and health of their intimate area, such as sanitary pads, tampons, menstrual cups, wipes, and washes. There are several menstrual cycle tracking apps available in the USA that are Clue that tracks menstrual cycle and provides personalized insights and predictions based on data, Flo that track period, ovulation, and fertility. It also provides personalized health insights and reminders, Ovia tracks pregnancy and baby's development, Period Tracker tracks menstrual cycle and allows to add notes and symptoms for each day, Glow menstrual cycle tracking app that also offers personalized insights and fertility tracking, Kindara menstrual cycle tracking app that track basal body temperature and cervical mucus. The feminine hygiene market in the USA is expected to continue to grow, driven by increasing awareness and demand for more sustainable and eco-friendly products. As more attention is focused on menstrual health and hygiene, there is an opportunity for companies and organizations to innovate and develop new products and solutions that meet the needs of all women, while also promoting sustainability and reducing waste. The feminine hygiene market in the USA is expected to evolve and expand in the coming years, driven by changing consumer preferences and growing awareness about the importance of menstrual health and hygiene. Companies and organizations that are able to meet these changing needs and preferences are likely to succeed in this dynamic and competitive market. Considered in this report •Geography: United States •Historic year: 2018 •Base year: 2023 •Estimated year: 2024 •Forecast year: 2029

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Manmayi Raval

Manmayi Raval

Research Consultant

Aspects covered in this report •United States feminine hygiene market with its value and forecast along with its segments •Country-wise feminine hygiene market analysis •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation By Product Type •Sanitary pads •Tampons •Panty liner •Menstrual cup •others By Material Type • Disposable • Reusable

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Manmayi Raval

By Distribution Channel •Supermarket •Pharmacies •Convenience stores •Online •Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Feminine hygiene industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. United States Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Market Drivers & Opportunities
  • 5.2. Market Restraints & Challenges
  • 5.3. Market Trends
  • 5.3.1. XXXX
  • 5.3.2. XXXX
  • 5.3.3. XXXX
  • 5.3.4. XXXX
  • 5.3.5. XXXX
  • 5.4. Covid-19 Effect
  • 5.5. Supply chain Analysis
  • 5.6. Policy & Regulatory Framework
  • 5.7. Industry Experts Views
  • 6. United States Feminine Hygiene Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast, By Product
  • 6.3. Market Size and Forecast, By Types
  • 6.4. Market Size and Forecast, By Sales Channel
  • 7. United States Feminine Hygiene Market Segmentations
  • 7.1. United States Feminine Hygiene Market, By Product
  • 7.1.1. United States Feminine Hygiene Market Size, By Sanitary Pad, 2018-2029
  • 7.1.2. United States Feminine Hygiene Market Size, By Tampons, 2018-2029
  • 7.1.3. United States Feminine Hygiene Market Size, By Panty Liner, 2018-2029
  • 7.1.4. United States Feminine Hygiene Market Size, By Menstrual Cup, 2018-2029
  • 7.1.5. United States Feminine Hygiene Market Size, By Internal Cleansers, 2018-2029
  • 7.1.6. United States Feminine Hygiene Market Size, By Disposable Razors & Blades , 2018-2029
  • 7.2. United States Feminine Hygiene Market, By Types
  • 7.2.1. United States Feminine Hygiene Market Size, By Disposable, 2018-2029
  • 7.2.2. United States Feminine Hygiene Market Size, By Reusable , 2018-2029
  • 7.3. United States Feminine Hygiene Market, By Sales Channel
  • 7.3.1. United States Feminine Hygiene Market Size, By Supermarkets and Hypermarkets, 2018-2029
  • 7.3.2. United States Feminine Hygiene Market Size, By Pharmacies, 2018-2029
  • 7.3.3. United States Feminine Hygiene Market Size, By Convenience Stores, 2018-2029
  • 7.3.4. United States Feminine Hygiene Market Size, By Online, 2018-2029
  • 7.3.5. United States Feminine Hygiene Market Size, By Others, 2018-2029
  • 8. United States Feminine Hygiene Market Opportunity Assessment
  • 8.1. By Product, 2024 to 2029
  • 8.2. By Types, 2024 to 2029
  • 8.3. By Sales Channel, 2024 to 2029
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • 9.2.1.1. Company Snapshot
  • 9.2.1.2. Company Overview
  • 9.2.1.3. Financial Highlights
  • 9.2.1.4. Geographic Insights
  • 9.2.1.5. Business Segment & Performance
  • 9.2.1.6. Product Portfolio
  • 9.2.1.7. Key Executives
  • 9.2.1.8. Strategic Moves & Developments
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

Table 1: Influencing Factors for Feminine Hygiene Market, 2023
Table 2: United States Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Million)
Table 3: United States Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Million)
Table 4: United States Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Million)
Table 5: United States Feminine Hygiene Market Size of Sanitary Pad (2018 to 2029) in USD Million
Table 6: United States Feminine Hygiene Market Size of Tampons (2018 to 2029) in USD Million
Table 7: United States Feminine Hygiene Market Size of Panty Liner (2018 to 2029) in USD Million
Table 8: United States Feminine Hygiene Market Size of Menstrual Cup (2018 to 2029) in USD Million
Table 9: United States Feminine Hygiene Market Size of Internal Cleansers (2018 to 2029) in USD Million
Table 10: United States Feminine Hygiene Market Size of Disposable Razors & Blades (2018 to 2029) in USD Million
Table 11: United States Feminine Hygiene Market Size of Disposable (2018 to 2029) in USD Million
Table 12: United States Feminine Hygiene Market Size of Reusable (2018 to 2029) in USD Million
Table 13: United States Feminine Hygiene Market Size of Supermarkets and Hypermarkets (2018 to 2029) in USD Million
Table 14: United States Feminine Hygiene Market Size of Pharmacies (2018 to 2029) in USD Million
Table 15: United States Feminine Hygiene Market Size of Convenience Stores (2018 to 2029) in USD Million
Table 16: United States Feminine Hygiene Market Size of Online (2018 to 2029) in USD Million
Table 17: United States Feminine Hygiene Market Size of Others (2018 to 2029) in USD Million

Figure 1: United States Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product
Figure 3: Market Attractiveness Index, By Types
Figure 4: Market Attractiveness Index, By Sales Channel
Figure 5: Porter's Five Forces of United States Feminine Hygiene Market
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United States (US) Feminine Hygiene Market Overview, 2029

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