Germany Mattress Market Overview, 2027

"German population continues to grow and age, the demand for mattresses and sleep products is on the rise, creating exciting opportunities for companies looking to expand their presence in this lucrative market.The mattress industry in Germany is moderately fragmented, with key players such as Inter IKEA Systems BV, Agro International GmbH & Co. Kg, Setex Textil Gmbh, Ravensberger, Gustav Dehler Matratzenfabrik GmbH, etc. Major firms are releasing specialty mattresses appropriate for multifunctional hospital beds in an effort to take advantage of the growing demand for mattresses in the healthcare sector. In the coming years, the demand for high-end and customised mattresses is expected to soar in the hotel business, much as the tourist sector is growing. Currently, the largest e-commerce platforms in Germany are: Amazon, eBay, eBay Kleinanzeigen, Otto, Zalando, Notebooksbilliger, Cyberport, Bonprix, Idealo, MediaMarkt, Lidl, Thomann, and Saturn. Single-size mattress, double-size mattress, queen-size mattress, and king-size mattress. There are several organic mattress brands available in Germany. Dormiente, Naturlatex, Futonwerk, Grüne Erde, and Allnatura are the different companies that provide organic mattresses. Organic mattresses are made from materials that are grown or produced without the use of harmful chemicals or synthetic materials, which include organic cotton, organic wool, natural latex, and coconut coir. According to the report, “Germany Mattress Market Overview, 2027,"" published by Bonafide Research, the market is projected to reach market size of more than USD 1.50 Million by 2027. Smart mattresses are becoming increasingly popular in Germany, and they come with several features that traditional mattresses don't have. This smart mattress includes a sleep tracking feature that tracks sleep patterns and provides data on the quality and quantity of your sleep. Another feature of a smart mattress is adjustable firmness, which can adjust firmness settings. Massage function, voice control, and app control are also very useful features in smart mattresses. Muun, Dagsmejan, Emma, and Sleepon are companies providing smart mattresses in Germany. Germans value high-quality products, including mattresses. They are willing to invest in a good-quality mattress that will last for many years rather than buying a cheaper one that will need to be replaced frequently. In general, Germans prefer firm mattresses. This is because they believe that a firmer mattress provides better support for the spine and helps prevent back problems. Germans generally prefer larger mattresses, such as double or king-size, even if they sleep alone. This is because they value comfort and space while sleeping. Overall, the German mattress market presents several opportunities for businesses that are willing to innovate, adapt, and cater to the evolving needs of consumers.

The regulations in Germany aim to ensure that mattresses sold in the country are safe, of high quality, and do not harm the environment or the health of consumers. The German Association for Quality Assurance of Furniture tests and certifies furniture, including mattresses, to ensure that they meet certain quality and safety standards. The German Product Safety Act requires that products sold in Germany, including mattresses, meet certain safety standards and are marked with a CE mark to show that they comply with EU safety requirements. The EU Timber Regulation: This regulation prohibits the use of illegally harvested timber in the production of mattresses and other products. The EU Timber Regulation prohibits the use of illegally harvested timber in the production of mattresses and other products. The COVID-19 pandemic has had a significant impact on the mattress market in Germany. The pandemic has disrupted the supply chain of raw materials, components, and finished products, leading to shortages of some materials and delays in the production and delivery of mattresses. As people are spending less money on non-essential items and are less likely to buy new mattresses. The lockdowns and restrictions imposed by the German government to control the spread of the virus have led to the closure of many physical stores that sell mattresses. This has forced businesses to shift their focus to online sales. Considered in this report • Geography: Germany • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • Germany mattress market with its value and forecast along with its segments • Country-wise Mattress market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Mattress Type • Innerspring Mattress • Laxet Mattress • Memory Mattress • Others Mattress (Air, Water, Hybrid, Etc.) By Application • Domestic • Commercial

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By Sales Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "