Italy Toy Market Overview, 2027

Italian toy manufacturers are known for their attention to detail, quality craftsmanship, and innovative designs. They create toys that promote imaginative play, creativity, and educational value. The Italian toy market offers a wide variety of toys, ranging from traditional and classic toys to modern electronic gadgets and licensed products. Traditional French toys, such as spinning tops, marbles, jigsaw puzzles, and wooden toys, continue to be popular. These toys often embody Italian design aesthetics and craftsmanship. The Italian toy market also embraces modern technological advancements. Electronic toys, interactive robots, coding kits, and augmented reality (AR) toys have gained popularity among children in Italy. These toys provide a blend of entertainment and educational experiences, fostering creativity, problem-solving skills, and STEM (Science, Technology, Engineering, and Mathematics) learning. France values the educational aspect of toys. Many toys in the French market are designed to be educational and promote learning through play. Building blocks, puzzles, construction sets, and science kits are popular choices. According to the research report "Italy Toy Market Overview, 2027," published by Bonafide Research, The Italy Toy market is expected to grow at above 4.93% CAGR from 2022 to 2027. Dolls and plush toys have enduring popularity in France. These toys allow children to engage in imaginative play, nurturing, and storytelling. French consumers appreciate a variety of dolls, including fashion dolls, baby dolls, and soft plush toys in different sizes and designs.Toys for toddlers (1-3 years) focus on promoting motor skills, coordination, and early learning. They may include shape sorters, stacking toys, building blocks, push and pull toys, ride-on toys, and simple puzzles. Toys for school-age children (9-15 years) often involve more complex play and cognitive challenges and are more in demand in France. These can include construction sets, science kits, board games, strategy games, puzzles, art supplies, sports equipment, and electronic toys with age-appropriate features.

Board games and card games played in France. Licensed toys based on popular characters from French literature, comics, and animated series hold a prominent place in the market. Characters like Astérix, Tintin, Babar, and The Little Prince have inspired a wide range of toys and merchandise. French toy manufacturers are incorporating innovative technologies into their products. Interactive toys, robotics, coding kits, augmented reality (AR), and virtual reality (VR) toys are gaining popularity, providing children with engaging and interactive play experiences. France has a well-developed distribution network for toys, including specialized toy stores, department stores, online retailers, and hypermarkets. These channels offer a wide range of toys and cater to various consumer preferences and budgets. Major department stores in France, such as Galeries Lafayette, Le Bon Marché, and Printemps, also have dedicated toy sections. E-commerce has gained significant popularity in France, and online retailers play a crucial role in the toy market. There are various online platforms and marketplaces, such as Amazon.fr, Cdiscount, La Redoute, and Fnac, where consumers can browse and purchase toys from a wide range of brands and sellers. Normes Françaises (NF) or French Standards, are voluntary standards developed by various organizations and industry associations. Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF) is a French governmental body responsible for enforcing consumer protection laws, including toy safety regulations. They conduct inspections, market surveillance, and product testing to ensure that toys comply with safety standards. They have the authority to take corrective actions, such as product recalls or imposing penalties, in cases of non-compliance. These toy fairs and events provide a valuable opportunity for industry players to present their products, gain exposure, generate sales leads, and foster collaborations. Paris Toys Fair (Salon du Jouet de Paris): This renowned toy fair takes place in Paris and is one of the largest toy trade shows in France. Jouets & Loisirs is a specialized toy fair held in Lyon, focusing on bringing together manufacturers, distributors, and retailers from the toy industry. Considered in this report • Geography: Italy • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

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Aspects covered in this report • Italy toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies ket. The secondary research consists of third party sources such as press Releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.