United Kingdom (UK) Toy Market Overview, 2027

United Kingdom (UK) Toy Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The UK toy market is one of the largest in Europe and has an impact on the global toy industry. Renowned for its strong toy brands, creative designs, and innovative products, the UK offers a diverse range of toys for consumers of all ages. The UK toy market offers toys suitable for children of different age groups, from infants and toddlers to pre-teens and teenagers. Age-appropriate toys help children develop cognitive, motor, and social skills while providing entertainment and enjoyment. Toys designed for different age ranges include plush toys, building blocks, dolls, action figures, vehicles, electronic toys, and interactive learning toys. Licensed toys based on popular characters from movies, TV shows, and video games are a significant part of the UK toy market. Brands like LEGO, Hasbro, and Mattel produce toys featuring characters from franchises like Star Wars, Marvel, Disney, and Harry Potter, which are highly sought after by children and collectors. According to the research report "United Kingdom Toy Market Overview, 2027," published by Bonafide Research, The United Kingdom Toy market is expected to grow at above 4.62% CAGR from 2021 to 2027. Pre-schoolers (4-6 Years) enjoy toys that foster creativity, problem-solving, and social interaction. Age-appropriate toys include art supplies, building sets, basic construction toys, pretend play sets (such as kitchen sets or doctor kits), puzzles, simple board games, and ride-on toys. The UK toy market is served by various retail channels. Traditional toy stores, such as Hamleys, The Entertainer, and Smyths Toys, are popular destinations for toy shopping. Department stores like John Lewis and online retailers, including Amazon and Argos, play a significant role in toy distribution. Retailers offer various promotions, discounts, and bundle deals during the Christmas period. Black Friday, Cyber Monday, and other holiday sales events further contribute to the peak demand for toys. Orchard Toys is a British brand that specializes in educational and learning games and puzzles for young children. Bigjigs Toys is a UK-based company that offers a wide range of wooden toys, including train sets, puzzles, construction toys, and role-playing accessories.

What's Inside a Bonafide Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

Download Sample

The UK toy market extends its reach to educational institutions, including nurseries, preschools, schools, and childcare centres. These institutions often incorporate toys as essential tools for early childhood development and educational activities. Toys used in educational settings are carefully selected to support learning objectives, stimulate creativity, and promote social interaction among children. They may include building sets, puzzles, art supplies, science kits, and educational games. The UK toy market has seen a shift towards gender-neutral toys that break away from traditional gender stereotypes. Toys that offer personalization and customization options are becoming more prevalent. Whether it's through interchangeable parts, DIY elements, or customization kits, toys that allow children to create and modify their play experiences are gaining traction. The popularity of licensed toys in the UK is evident through the presence of dedicated sections in toy stores, as well as the extensive range of licensed merchandise available. Manufacturers and retailers in the UK collaborate with licensors to produce a wide variety of licensed toys, including action figures, playsets, dolls, board games, role-playing accessories, and collectibles. The UK has designated authorities responsible for market surveillance to enforce toy safety standards. The authorities, such as the Office for Product Safety and Standards (OPSS) and Trading Standards, monitor the market and conduct inspections to ensure that toys sold in the UK meet safety requirements. The British Toy and Hobby Association (BTHA), the trade association for the UK toy industry, has also developed a voluntary Code of Practice for its members. UK, as an EU member state until its withdrawal from the EU, adhered to the European Toy Safety Directive (2009/48/EC). London Toy and Model Museum hosts various events throughout the year, including exhibitions and showcases for toy manufacturers. The British Toy and Hobby Association (BTHA) organizes the annual Toy Fair in London, which serves as the UK's largest dedicated toy trade show. Considered in this report • Geography: United Kingdom (UK) • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Arun Kalwani

Arun Kalwani

Research Analyst

Aspects covered in this report • United Kingdom (UK) toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now
Arun Kalwani

By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies ket. The secondary research consists of third party sources such as press Releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. United Kingdom (UK) Macro Economic Indicators
  • 4. United Kingdom (UK) Toy Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Opportunities
  • 4.5. Policies & Certification
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments - 2021
  • 5. United Kingdom (UK) Toy Market Trends
  • 6. United Kingdom (UK) Toy Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Products
  • 6.2.2. By Age Group
  • 6.2.3. By Distribution Channel
  • 7. United Kingdom (UK) Toy Market Segmentations
  • 7.1. United Kingdom (UK) Toy Market, By Products
  • 7.1.1. United Kingdom (UK) Toy Market Size, By Action Figures & ACC, 2016 - 2027F
  • 7.1.2. United Kingdom (UK) Toy Market Size, By Arts & Crafts, 2016 - 2027F
  • 7.1.3. United Kingdom (UK) Toy Market Size, By Building Sets, 2016 - 2027F
  • 7.1.4. United Kingdom (UK) Toy Market Size, By Dolls, 2016 - 2027F
  • 7.1.5. United Kingdom (UK) Toy Market Size, By Games/Puzzles, 2016 - 2027F
  • 7.1.6. United Kingdom (UK) Toy Market Size, By Infant/Toddler/Preschool, 2016 - 2027F
  • 7.1.7. United Kingdom (UK) Toy Market Size, By Youth Electronics, 2016 - 2027F
  • 7.1.8. United Kingdom (UK) Toy Market Size, By Outdoor & Sports Toys, 2016 - 2027F
  • 7.1.9. United Kingdom (UK) Toy Market Size, By Plush, 2016 - 2027F
  • 7.1.10. United Kingdom (UK) Toy Market Size, By Vehicles, 2016 - 2027F
  • 7.1.11. United Kingdom (UK) Toy Market Size, By Other Toys, 2016 - 2027F
  • 7.2. United Kingdom (UK) Toy Market, By Age Group
  • 7.2.1. United Kingdom (UK) Toy Market Size, By 0-8 years, 2016 - 2027F
  • 7.2.2. United Kingdom (UK) Toy Market Size, By 9-15 years, 2016 - 2027F
  • 7.2.3. United Kingdom (UK) Toy Market Size, By 15 years and above, 2016 - 2027F
  • 7.3. United Kingdom (UK) Toy Market, By Distribution Channel
  • 7.3.1. United Kingdom (UK) Toy Market Size, By Online, 2016 - 2027F
  • 7.3.2. United Kingdom (UK) Toy Market Size, By Offline, 2016 - 2027F
  • 8. United Kingdom (UK) Toy Market Opportunity Assessment
  • 8.1. By Products, 2022F to 2027F
  • 8.2. By Age Group, 2022F to 2027F
  • 8.3. By Distribution Channel, 2022F to 2027F
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profiles
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1: United Kingdom (UK) Toy Market Share By Product (2016, 2021 & 2027F)
Table 2: United Kingdom (UK) Toy Market Size of Action Figures & ACC (2016 to 2027F) (in USD Billion)
Table 3: United Kingdom (UK) Toy Market Size of Arts & Crafts (2016 to 2027F) (in USD Billion)
Table 4: United Kingdom (UK) Toy Market Size of Building Sets (2016 to 2027F) (in USD Billion)
Table 5: United Kingdom (UK) Toy Market Size of Dolls (2016 to 2027F) (in USD Billion)
Table 6: United Kingdom (UK) Toy Market Size of Games/Puzzles (2016 to 2027F) (in USD Billion)
Table 7: United Kingdom (UK) Toy Market Size of Infant/Toddler/Preschool (2016 to 2027F) (in USD Billion)
Table 8: United Kingdom (UK) Toy Market Size of Youth Electronics (2016 to 2027F) (in USD Billion)
Table 9: United Kingdom (UK) Toy Market Size of Outdoor & Sports Toys (2016 to 2027F) (in USD Billion)
Table 10: United Kingdom (UK) Toy Market Size of Plush (2016 to 2027F) (in USD Billion)
Table 11: United Kingdom (UK) Toy Market Size of Vehicles (2016 to 2027F) (in USD Billion)
Table 12: United Kingdom (UK) Toy Market Size of Other Toys (2016 to 2027F) (in USD Billion)
Table 13: United Kingdom (UK) Toy Market Size of 0-8 years (2016 to 2027F) (in USD Billion)
Table 14: United Kingdom (UK) Toy Market Size of 9-15 years (2016 to 2027F) (in USD Billion)
Table 15: United Kingdom (UK) Toy Market Size of 15 years and above (2016 to 2027F) (in USD Billion)
Table 16: United Kingdom (UK) Toy Market Size of By Online (2016 to 2027F) (in USD Billion)
Table 17: United Kingdom (UK) Toy Market Size of By Offline (2016 to 2027F) (in USD Billion)
Table 18: Key Facts of Company 1
Table 19: Key Facts of Company 2
Table 20: Key Facts of Company 3
Table 21: Key Facts of Company 4
Table 22: Key Facts of Company 5
Table 23: Key Facts of Company 6
Table 24: Key Facts of Company 7
Table 25: Key Facts of Company 8

List of Figures
Figure 1: United Kingdom (UK) Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: United Kingdom (UK) Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 3: United Kingdom (UK) Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 4: Market Attractiveness Index, By Products
Figure 5: Market Attractiveness Index, By Age Group
Figure 6: Market Attractiveness Index, By Distribution Channel
Figure-7: Porter's Five Forces Meter of Toy Industry in United Kingdom (UK)

Why Bonafide Research?

  • Our seasoned industry experts bring diverse sector experience, tailoring methodologies to your unique challenges.
  • Leveraging advanced technology and time-tested methods ensures accurate and forward-thinking insights.
  • Operating globally with a local touch, our research spans borders for a comprehensive view of international markets.
  • Timely and actionable insights empower swift, informed decision-making in dynamic market landscapes.
  • We foster strong client relationships based on trust, transparency, and collaboration.
  • Our dedicated team adapts and evolves strategies to meet your evolving needs.
  • Upholding the highest standards of ethics and data security, we ensure confidentiality and integrity throughout the research process.

How client has rates us?

Requirement Gathering & Methodology
92%
Data Collection Techniques
97%
Our Research Team & Data Sourcing
93%
Data Science & Analytical Tools
81%
Data Visualization & Presentation Skills
86%
Project/ Report Delivery & After Sales Services
88%
Logo

United Kingdom (UK) Toy Market Overview, 2027

Contact usWe are friendly and approachable, give us a call.