United Kingdom (UK) Toy Market Overview, 2027

The UK toy market is one of the largest in Europe and has an impact on the global toy industry. Renowned for its strong toy brands, creative designs, and innovative products, the UK offers a diverse range of toys for consumers of all ages. The UK toy market offers toys suitable for children of different age groups, from infants and toddlers to pre-teens and teenagers. Age-appropriate toys help children develop cognitive, motor, and social skills while providing entertainment and enjoyment. Toys designed for different age ranges include plush toys, building blocks, dolls, action figures, vehicles, electronic toys, and interactive learning toys. Licensed toys based on popular characters from movies, TV shows, and video games are a significant part of the UK toy market. Brands like LEGO, Hasbro, and Mattel produce toys featuring characters from franchises like Star Wars, Marvel, Disney, and Harry Potter, which are highly sought after by children and collectors. According to the research report "United Kingdom Toy Market Overview, 2027," published by Bonafide Research, The United Kingdom Toy market is expected to grow at above 4.62% CAGR from 2021 to 2027. Pre-schoolers (4-6 Years) enjoy toys that foster creativity, problem-solving, and social interaction. Age-appropriate toys include art supplies, building sets, basic construction toys, pretend play sets (such as kitchen sets or doctor kits), puzzles, simple board games, and ride-on toys. The UK toy market is served by various retail channels. Traditional toy stores, such as Hamleys, The Entertainer, and Smyths Toys, are popular destinations for toy shopping. Department stores like John Lewis and online retailers, including Amazon and Argos, play a significant role in toy distribution. Retailers offer various promotions, discounts, and bundle deals during the Christmas period. Black Friday, Cyber Monday, and other holiday sales events further contribute to the peak demand for toys. Orchard Toys is a British brand that specializes in educational and learning games and puzzles for young children. Bigjigs Toys is a UK-based company that offers a wide range of wooden toys, including train sets, puzzles, construction toys, and role-playing accessories.

The UK toy market extends its reach to educational institutions, including nurseries, preschools, schools, and childcare centres. These institutions often incorporate toys as essential tools for early childhood development and educational activities. Toys used in educational settings are carefully selected to support learning objectives, stimulate creativity, and promote social interaction among children. They may include building sets, puzzles, art supplies, science kits, and educational games. The UK toy market has seen a shift towards gender-neutral toys that break away from traditional gender stereotypes. Toys that offer personalization and customization options are becoming more prevalent. Whether it's through interchangeable parts, DIY elements, or customization kits, toys that allow children to create and modify their play experiences are gaining traction. The popularity of licensed toys in the UK is evident through the presence of dedicated sections in toy stores, as well as the extensive range of licensed merchandise available. Manufacturers and retailers in the UK collaborate with licensors to produce a wide variety of licensed toys, including action figures, playsets, dolls, board games, role-playing accessories, and collectibles. The UK has designated authorities responsible for market surveillance to enforce toy safety standards. The authorities, such as the Office for Product Safety and Standards (OPSS) and Trading Standards, monitor the market and conduct inspections to ensure that toys sold in the UK meet safety requirements. The British Toy and Hobby Association (BTHA), the trade association for the UK toy industry, has also developed a voluntary Code of Practice for its members. UK, as an EU member state until its withdrawal from the EU, adhered to the European Toy Safety Directive (2009/48/EC). London Toy and Model Museum hosts various events throughout the year, including exhibitions and showcases for toy manufacturers. The British Toy and Hobby Association (BTHA) organizes the annual Toy Fair in London, which serves as the UK's largest dedicated toy trade show. Considered in this report • Geography: United Kingdom (UK) • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • United Kingdom (UK) toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies ket. The secondary research consists of third party sources such as press Releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.