Mexico Toy Market Overview, 2027

Amidst the backdrop of ancient civilizations and modern aspirations, Mexico's toy market whispers tales of wonder, bridging generations through the language of play. Mexican consumers are increasingly focused on educational and interactive toys that enhance children's development. There is also a growing demand for licenced merchandise related to popular characters from movies, TV shows, and video games. Mexico heavily relies on toy imports, especially from China, the United States, and other Asian countries. These imports cater to a wide range of price points and toy categories. Mexico hosts various toy fairs and exhibitions throughout the year, providing a platform for toy manufacturers, distributors, and retailers to showcase their products. These events attract industry professionals, toy enthusiasts, and the general public. Mexico is home to several toy museums that display an extensive collection of toys from different eras and cultures. The Museo del Juguete Antiguo México (Mexico's Museum of Antique Toys) in Mexico City is a notable example, where visitors can explore toys from the past and gain insights into the history of play. According to the research report "Mexico Toy Market Overview, 2027," published by Bonafide Research, the Mexico toy market is projected to reach a market size of more than USD 3.54 million by 2027. Toys are segmented into action figures and accessories, arts and crafts, building sets, dolls, games, and puzzles for infants, toddlers, pre-schoolers, youth electronics, outdoor and sports toys, plush, vehicles, and explorative and other toys. Among these types, infants, toddlers, and pre-schoolers are more dominant. In Mexico, there is a huge variety of "muecas de trapo" dolls, but the most recognised and famous are the Maria doll, the Donoxu doll, and the Lele doll. Mexican children play with a myriad of different traditional toys, including wooden soldiers, rag dolls, hand-crafted cars, "trompos," yo-yos, and more. With Mexico's pleasant climate, outdoor toys are highly popular. These can include bicycles, scooters, trampolines, sports equipment, and playground sets. Additionally, soft and cuddly plush toys are loved by children of all ages. They can range from teddy bears to characters from movies, cartoons, and video games.

There are many other brands and local manufacturers that contribute to the diversity of toys available in Mexico. As a major entertainment and media company, Disney has a strong presence in the Mexican toy market with its licenced toys featuring characters from Disney movies, Pixar films, Marvel, and Star Wars. Additionally, LEGO is a globally recognised brand famous for its interlocking plastic bricks. LEGO sets and themes are highly popular in the Mexican toy market. Mattel, Hasbro, MGA Entertainment, Fisher-Price, and Vtech are some of the major brands in the Mexican toy market. Sales channels include online and offline channels. MercadoLibre Mexico, Juguetron, Sears Mexico, Amazon Mexico, Walmart Mexico, and Liverpool are major online catalogues for the toy market. Mexican children are exposed to a variety of media, including television shows, movies, and music. Licenced toys featuring popular characters from Mexican TV shows or movies can be highly sought-after, as children often identify with these characters and seek to engage with them through play. There has been a growing demand for toys that provide educational value, promoting skills like critical thinking, problem-solving, and creativity. Parents are increasingly seeking toys that offer a balance between fun and learning. The integration of technology into toys has gained popularity. Interactive toys, augmented reality (AR) toys, and app-connected toys offer unique and immersive play experiences. Additionally, video games and gaming consoles remain popular among children and teenagers. Several factors can act as restraints or challenges in the toy market in Mexico. Economic Factors, Competition from Counterfeit Products, Safety and Quality Standards, Pricing Pressures, and Changing Consumer Preferences The toy market relies on efficient distribution networks to ensure timely delivery and availability of products. Challenges in transportation, logistics, and warehousing can impact supply chain efficiency and result in delays, affecting customer satisfaction and sales. Considered in this report • Geography: Mexico • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • Mexico toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.