South Korea Air Fryer Market Overview, 2028

In South Korea, the use of air fryers has also been growing in popularity in recent years. As in other countries, South Korean consumers are becoming more health-conscious, and air fryers are seen as a healthier alternative to traditional deep-frying methods. Additionally, air fryers are becoming more popular in South Korea for their convenience and speed, as busy lifestyles leave many families with less time for cooking. Several South Korean appliance companies have started to produce and sell their own versions of air fryers, including LG and Samsung. These companies have been investing in research and development to create air fryers that are stylish, compact, and easy to use. They also offer advanced features such as multiple cooking presets, precise temperature control, and large cooking capacities, which are especially appealing to South Korean consumers. In addition to being available in traditional appliance stores and online shopping websites, air fryers can also be found in major South Korean retail chains, such as Lotte and E-Mart. This wide availability, combined with their growing popularity, has made air fryers a common household appliance in South Korea. According to the research report “South Korea Air Fryer Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 44.55 million by 2028. Based on device type the Air fryer market is segmented by Analog/manual air fryer and Digital/electric air fryer An Analog air fryer or also called a manual air fryer is an air fryer that anyone can control manually with only two dials: One responsible for the cooking temperature and another for the cooking time, it's lighter and cheaper. A Digital/ Electric air fryer is a countertop cooking appliance that combines a heating element and a powerful fan to circulate hot air, similar to a convection oven. Air fryers produce foods that are crispy outside and moist and tender inside without actual frying. During the forecast period the Digital/Electric Air fryer is going to dominate the Air fryer market of South Korea because digital air fryer are easy to use and there is no need for manual effort to cook the food, they just need to be set by time and temperature needed to cook the food so the digital air fryer is going to dominate the air fryer market of South Korea.

Air fryers have become a must-have item for South Korean households amid the growing wellbeing trend as more consumers seek to make deep-fried foods without using oil. In South Korea the air fryer market is mostly captured by, E-Mart held followed by Daewoo Electronics and Phillips Korea's. Some of most popular air fryers used in South Korea includes the Daewoo Digital Air Fryer is air fryer that has a timer to let you know when your food is done cooking. The Daewoo Compact Air Fryer is a smaller version of the Digital Air Fryer for those who are living by themselves or need to save on space. Living Korea Air Fryer has an LED light to let anyone know that the air fryer is ready to be used The Philips Air Fryer comes in a sleek black color with a red accent on the front and doubles as oven as well if you want to bake muffins or cupcakes. The Air fryer market of South Korea is segmented by end users Residential and commercial, Residential sector is going to dominate the Air fryer market of South Korea due increase in population in urban areas and rising construction sector and increase of working women in the country are influencing the market growth of Air fryer in South Korea. Commercial segment are dominated by hotel, cafes, restaurants is also going to dominate the air fryer market of South Korea due to the hotels, cafes other commercial users of air fryer need Air fryer because most of the population in South Korea are becoming health conscious therefore air fryer are the option for healthy food so most of commercial users are shifting to air fryer to meet the demand of the customer. By product type air fryer market is segmented into drawer/ basket air fryer and Lid/paddle air fryer the popular cylindrical basket air fryers are equipped with drawers with removable baskets which hold the food. The air is heated in the top of the appliance and a fan circulates that hot air evenly around the food in the basket. A paddle-type air fryer provides the convenience of turning the food over automatically for its user. The paddle inside moves across the basket to allow the hot air to go around the food more evenly. This type of air fryer allows its user to remove the paddle for more cooking room and to accommodate larger ingredients. Offering more space, this modern air fryer can cook a wide assortment of dishes – fries, curries, risottos, frozen food, mixed vegetables, and many more. During the forecast period the paddle air fryer is going to dominate the air fryer market of South Korea due to its drastic features of automatically cooking of food and offering more space and can make wide range of dishes these factors are influencing the paddle air fryer to dominate the market of air fryer in South Korea.

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Manmayi Raval

Research Consultant

The Air fryer market of South Korea is segmented by distribution channel online and offline the offline segment is dominating the air fryer market of the South Korea because air fryer and mostly available offline only due to since the air fryer were introduced in South Korea the air fryer were mostly sold through offline channel, The online channel is going to dominate the air fryer market of South Korea due to increase in internet penetration, ease to order and rise in use of smartphones are factors that are going to dominate the online distribution channel of air fryer market in South Korea. A large variety of innovative items are readily available, which is assisting the market's expansion. The Cosori Smart Wi-Fi Air Fryer is dishwasher safe, quick to cook, and Wi-Fi enabled. The Cosori Smart Wi-Fi Air Fryer supports Alexa and Wi-Fi via the VeSync app, which is available on Google Play and the App Store. This provides customers with remote management over the appliance, sophisticated monitoring, delayed start, and access to over 100 recipes. The demand for air fryers is expected to rise as people become more conscious of their healthy diets and energy-efficient products. Furthermore, rising concerns about cholesterol levels and fat consumption in the human body are driving increased consumption of healthier foods, which is expected to drive demand for air fryers. Increasing demand for previously frozen and fried foods is being driven by an increase in the number of health-conscious consumers, particularly in urban areas, as well as increased consumer knowledge about better food quality and fitness, which is resulting in increased demand for air fryers. Furthermore, air fryers use less oil and do not alter the texture or flavour of the food, resulting in a positive impact on human health and increased adoption of air fryers.

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Longer cooking times in air fryers result in higher electricity and energy consumption, impeding market growth. Furthermore, an air fryer takes at least 20–25 minutes to cook, whereas a conventional fryer takes 10–12 minutes. As a result, the slower cooking time of manual air fryers will limit the market's growth and the costliest factor are also restricting the growth of air fryer market in South Korea the paddle fryers are the costliest air fryer among all the air fryers and it is hampering the growth of air fryer market. COVID 19 Impact The outbreak of covid-19 pandemic had a huge impact on the South Korea air fryer market. The air fryers at venues such as restaurants and hotels witness for a considerable portion of air fryer revenue. In comparison to the last few years, lockdowns have resulted in enormous income losses. The poor growth of the market is attributable to a combination of reasons comprising lower demand and consumer awareness regarding these products. This has also impacted people's purchasing power, forcing them to cut back on current expenditures. Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Korea Air fryer market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Device Type • Analog/ Manual • Digital/ Electric By End Users • Residential • Commercial By Distribution Channel • Online • Offline By Product Type • Drawer/Basket • Lid/Paddle The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.