Australia Nail Salon Market Overview, 2031

Key Insights

• According to the research report, "Australia Nail Salon Market Outlook, 2031," published by Bonafide Research, the Australia Nail Salon Market is anticipated to grow at more than 9.24% CAGR from 2026 to 2031.
• Australia has a well-established nail-service market supported by a strong personal care and beauty services culture. The market includes dedicated nail salons, beauty salons offering nail treatments, independent technicians, home-based operators, and mobile providers. A recent industry estimate values the Australian nail-salon market at approximately USD 175 million in 2025.
• Demand is concentrated in major metropolitan markets such as Sydney, Melbourne, Brisbane, Perth and the Gold Coast, where consumers have access to specialist nail studios and a broad range of manicure, pedicure, gel and acrylic and nail art services. Tourist destinations such as the Gold Coast also provide a strong customer base for beauty and nail businesses.
• Australia's market has a strong independent business component. Small specialist salons and individual nail technicians compete alongside larger beauty businesses, with personalization, technician reputation, convenience and service quality playing an important role in customer selection.

Market Outlook

• Manicure is the leading service category, while nail art is becoming an increasingly important area of differentiation. Gel nails, acrylic enhancements, customized designs and decorative treatments allow specialist operators to generate additional revenue beyond basic manicure and pedicure services.
• Australian consumers are showing greater interest in personalized and specialized nail treatments, including detailed nail art, gel systems, acrylic nails and longer lasting finishes. This favors technicians with strong design capabilities and specialist training rather than salons competing only on basic services.
• Sustainability and product safety are also becoming relevant to salon positioning. Australia's professional nail-product market has a substantial domestic manufacturing base, while salons can source products from both local manufacturers and international suppliers.

Policies

• Nail salons are subject to state and territory-level public-health requirements, rather than a single nationwide nail-salon regulatory system. Local councils can also impose registration, premises, planning and operating requirements depending on the location of the business.
• In New South Wales, nail treatments involving skin penetration such as cuticle cutting and razor scraping are covered by the Public Health Regulation 2022. Businesses must maintain appropriate cleaning, sterilization, waste-disposal and infection control procedures.
• Queensland specifically regulates nail salons under its Public Health framework. Businesses performing higher risk personal appearance services can require a specific licence, while operators may need the designated infection-control competency HLTINF005 for skin-penetration procedures.
• In the Australian Capital Territory, nail salons are included within businesses subject to infection-prevention and control requirements. Guidance covers cleaning equipment after each customer, separating used and clean equipment, sterilization procedures and appropriate salon hygiene.

Industry Statistics

• Australia's professional training framework includes dedicated nail-technology qualifications. The national training package contains a Certificate II in Nail Technology, covering manicure and pedicure services, UV-gel nail enhancement, acrylic nail enhancement and client service skills.
• Manicure and pedicure services are treated as higher risk beauty procedures in some state health frameworks when they involve artificial nails or procedures that can affect the skin. Victoria's health guidance specifically includes manicures, pedicures and artificial-nail applications within beauty-therapy infection-control considerations.

Industry News

• Australian states are strengthening practical guidance for nail businesses around sterilization, equipment cleaning, waste handling and prevention of cross-contamination. NSW updated its nail-treatment guidance in November 2025, providing detailed operating requirements for nail businesses.
• The 2026 Gold Coast Best Nail Technician competition received hundreds of community nominations, highlighting the importance of individual technician reputation and customer relationships in Australia's fragmented nail-service market.
• Australia's production of manicure and pedicure preparations reached approximately 3.6 thousand tonnes in 2024, while imports continued to supply products from markets including the United States, China and Spain. This creates a mixed local-and-international supply chain for Australian salons.

Segment Analysis

Australia Nail Salon Market By Service
• Manicure is the leading service in the Australia nail salon market and represents a core component of professional nail-care spending. Services include classic manicures, nail shaping, cuticle care, regular polish, gel polish, French manicures, builder-gel manicures, and customized treatments. Manicure held the leading position among service types in the Australian market, supported by recurring grooming demand and the country's established beauty and self-care culture.
• Pedicure is an important service in Australia, supported by demand for foot grooming, hygiene, relaxation, wellness, and appearance enhancement. Australian salons commonly provide classic, gel, spa, and specialty pedicures involving nail trimming and shaping, cuticle care, exfoliation, massage, and polish application. Demand benefits from Australia's warm climate, beach lifestyle, and frequent use of open footwear, particularly across coastal markets.

Australia Nail Salon Market By Age Group • Below 18 consumers generally represent a smaller portion of professional nail salon demand and are more likely to use services for birthdays, holidays, school events, parties, celebrations, vacations, and other special occasions. Basic manicures, simple nail art, seasonal designs, and lower-complexity services are generally more relevant to this group than frequent high value enhancement treatments. Social media and youth fashion trends can influence demand for colorful and creative nail designs, while parents are likely to place greater emphasis on hygiene, product safety, and age appropriate services.
• 18-40 represents the dominant consumer group in the Australia nail salon market and is particularly important for recurring professional nail-care spending. Consumers in this age group are highly engaged with beauty, fashion, personal grooming, and self-care and are major users of manicures, pedicures, gel services, nail extensions, builder gel, and customized nail art. Younger Australian consumers are particularly responsive to social media driven designs and increasingly arrive at salons with specific references or digitally curated ideas.

Australia Nail Salon Market By End User
• Women represent the largest end-user group in the Australia nail salon market and account for the majority of demand for manicures, pedicures, nail enhancements, nail art, and maintenance services. Women use professional nail services for routine grooming, self-care, fashion, weddings, holidays, social occasions, and professional appearances. The Australian market has a mature base of female consumers who view nail appointments as recurring beauty spending, while social media and changing fashion trends continue to encourage experimentation with different nail designs. However, the market is no longer limited exclusively to women, with increasing male participation creating an additional customer opportunity for salons.
• Men represent a smaller but increasingly relevant customer segment in the Australia nail salon market. Male customers primarily seek manicures and pedicures for grooming, hygiene, professional appearance, foot care, and natural nail maintenance rather than highly decorative treatments. Basic manicures, nail shaping, cuticle care, buffing, pedicures, and natural finishes are particularly relevant. The Australian market is increasingly becoming more inclusive of male nail care, with industry commentary identifying a noticeable increase in men seeking professional nail services.

Australia Nail Salon Market By Pricing & Positioning
• Mid-Range salons represent a major portion of the Australia nail salon market and compete through accessible professional services, convenient locations, broad service menus, repeat customers, and competitive pricing. These salons commonly offer basic and gel manicures, standard pedicures, nail enhancements, maintenance services, and selected nail art treatments. The Australian market includes independent nail salons, specialist nail studios, beauty salons, and larger operators, creating a highly competitive environment.
• Premium-Range salons focus on higher value experiences, advanced nail techniques, customized designs, premium products, highly skilled technicians, enhanced hygiene, and personalized customer service. Premium positioning is particularly relevant in affluent areas of Sydney, Melbourne, Brisbane, Perth, and other major Australian urban centers, where customers may spend more on detailed nail art, advanced gel and builder gel services, luxury manicures and pedicures, and boutique salon experiences. Australian premium nail providers are increasingly differentiating through personalized designs, specialist technicians, nail health focused treatments, premium product systems, and sophisticated customer experiences.


Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031
Aspects covered in this report
• Nail Salon with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Service
• Manicure
• Pedicure
• Nail Enhancement
• Others (Nail Art & Decoration, Nail Maintenance & Other Services)
By End User
• Women
• Men
By Age Group
• Below 18
• 18-40
• 41-60
By Pricing & Positioning
• Mid-Range
Premium- Range