Europe Water Purifier Market Outlook, 2026

Europe Water Purifier Market Outlook, 2026

Bonafide Research 16-08-2021 98 Pages Figures : 10 Tables : 67
Region : Europe Category : Consumer Goods & Services Appliances & Equipment

1. Eureka Forbes Limited

2. Kent RO Systems Limited

3. Panasonic Corporation

4. Tata Chemicals Limited

5. Whirlpool of India Limited


The water purifier in a simpler term is defined as a device used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. A recent addition to a database of Bonafide Research- titled “Europe Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types (Counter Top, Under Sink, Faucet Mount), by technology (RO, UV, Gravity Based, and Others) by Sales Channel (Online and Offline) by Region and by country.

Europe is a widely urbanized region, with individuals enjoying high standards of living and disposable incomes. The European Union has a history of over 30 years of drinking water policy. Consequently, most households employ water purifiers on account of awareness regarding the associated benefits, as well as the importance of clean drinking water. Turing towards maturity, the European market holds the second position following the Asian region in the global market. The region accounted for more than 15% by value share and less the 15% by volume share. By the end of the forecasted period, the European market is likely to generate revenue of over USD 9.5 Billion, while is to register a volume CAGR of 7%.

One of the major concerns in Europe is the scarcity of freshwater and the threat of waterborne diseases, which have compelled individuals to set up water purifiers in their households. In addition to this, they are also replacing their existing purifiers with the latest variants, thereby bolstering the market growth. By technology, the RO water purifier is been leading the market with more than half of the market share since 2015. The water in Central and Eastern countries in the region is prone to a high density of iron and manganese due to the lack of efficient technology. Through the forecasted period, the RO water purifier segment is expected to show a decline while the gravity-based water purifier segment is to show a considerable incline and thus reach a value of USD 1.75 Billion by the end of 2026.

Europeans being particular about their kitchen interiors prefer under sink purifiers which was led the market, with more than 60% of the market share in the region. In the EU15 countries, nitrate contamination is a problem commonly identified in many national reports. The faucet segment is gaining more popularity in the region given its size and ease of use, which is to record an anticipated growth rate of 10.62% in the forecasted period.

The offline store's channel leads the market with a definite share of more than 90% in 2015. Syrinix Ltd, Salher, ENVICON GmbH, Lenntech Water Treatment, BioKube A/S, BITControl GmbH, Tecnidro Srl, Pure Blue, Enexio Water Technologies GmbH, EnviroChemie GmbH, etc., are some of the local players in the European region. These local players are now shifting their focus towards online promotions which is likely to allow the segment to grow with a growth rate of more than 15%.

Germany leads the market holding a share of nearly 20% in the year 2020, which is followed by the United Kingdom and Russia, which together is expected to be making a market value of USD 2.85 Billion by the end of the year 2026. In France, the growing construction sector is projected to result in surging demands for clean water, thereby propelling the market growth. Clean water and 100% accessibility for all residents – is what Austria is famous for. The country even concluded the Austrian Water Pact, which undertakes to monitor the quality of groundwater and underground water, the impact of human activity on these flows, and how to prevent deterioration of the aquatic ecosystem in the country.

Key players in the market are: 3M, A.O. Smith Corporation, Aquatech International LLC, Brita GmbH, BWT Holding Gmbh, Coway Company Limited, Culligan International Company, EcoWater System LLC, Eureka Forbes Limited, GE Appliances, Ion Exchange LLC, Kent RO System Ltd, Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd, Panasonic Corporation, Pentair PLC, Tata Chemicals Ltd., Unilever N.V., Whirlpool

• Geography: Europe
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• Europe
• UK
• Germany
• France
• Spain
• Italy
• Russia

• Market Size by Value for the period (2015-2026F)
• Market Size by Volume for the period (2015-2026F)
• Market Share by Product Type (Counter Top, Under Sink, Faucet Mount)
• Market Share by Technology Type (RO, UV, Gravity Based, & Others)
• Market Share by Sales Channel (Offline & Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

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