Europe Water Purifier Market Outlook, 2027

Carbon dioxide emissions have been increasing rapidly in the European region and contribute around 13% of the world's emission share. The region is moving towards low adoption of carbon-emitting energy sources due to climate change and environmental impacts. The government thus promotes the use of water purifiers to ensure the safety of drinking water. The situation in Europe is worsening in developing economies due to scarcity of fresh water, an increase in pollution and a rising population. Thus, the incidences of waterborne diseases boost the demand for water purifiers across the region. This is due to diminishing water quality due to the dumping of untreated sewage, chemicals, pesticides, nutrients, and garbage from factories into water bodies. Key players are adopting marketing and advertising campaigns both online and offline to bring in more consumer awareness and thus increase the adoption of water purifiers. According to the research report, "Europe Water Purifier Market Outlook, 2027," published by Bonafide Research, the market is projected to grow at a CAGR of 9.58% over the forecast period. RO water purifiers have a market share of 55.66% and are expected to continue in demand over the forecast period. RO water purifiers are widely adopted in Europe as their performance efficiency is high, they use less electricity and there are regular new technical innovations made in them. Offline sales are highest as consumers are inclined towards physical stores' buying habits and perceive them as safe and trusted. However, due to increased internet penetration, it is expected that sales of water purifiers through online portals are expected to grow at a rapid pace of 15.95% in future years. The increasing prevalence of health care services and changes in socio-economic systems have affected the health of consumers across the region. Further, an increase in disposable income has increased the purchasing power of consumers. It has uplifted consumer lifestyle habits, leading them to adopt new technologies in their homes to improve their living habits. Germany leads the market due to the increasing presence of domestic players and an increase in export and import business. However, high costs of replacement and maintenance act as a market restraint for water purifiers.

The increasing practise of water recycling and the rising adoption of RO water purifiers are the primary factors boosting the growth of water purifiers in the European market. There is intense competition in the region with regard to the water purifier market. In the UK, the anticipated economic benefits due to the growing industrial sector are estimated to impact market growth positively. Germany leads the European water purifier market with a 19.64% market share in 2021. In Germany, the nitrate concentration in water reservoirs is resulting in increasing health concerns among the populace. At the same time, the increasing demand, in terms of industrial applications and rising residential building construction projects, are the factors that are estimated to contribute to the overall growth of the German market. In France, the growing construction sector is projected to result in surging demand for clean water, thereby propelling the growth of the market at its highest growth rate of 10.19% over the forecast period ending 2027. The water treatment strategies of the various water resources in Italy are set to augment its market growth. The increasing demand for water purifiers from the commercial and industrial sectors is expected to boost the market growth in Spain. The increasing concerns relating to the environment and the resultant corrective measures, with regard to consumable water, are the most important factors in increasing market growth in Russia. Major Companies present in the market: A.O. Smith Corporation, Pentair PLC, Brita International, Coway Company Ltd, Culligan International Company, BWT Holding Gmbh, 3M Purification Inc. Considered in this report • Geography: Europe • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

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Aspects covered in this report • Europe Water Purifier market with its value and forecast along with its segments • Country-wise plant based milk market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report • Germany • United Kingdom • France • Italy • Spain • Russia By Type in the report • Counter Top • Under Sink • Faucet Mount & Others

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By Technology in the report • RO • UV • Gravity Based • Others By Sales Channel in the report • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.