Brazil Nail Salon Market Overview, 2031

Key Insights

• According to the research report, "Brazil Nail Salon Market Outlook, 2031," published by Bonafide Research, the Brazil Nail Salon Market is anticipated to grow at more than 8.09% CAGR from 2026 to 2031.
• Brazil's nail salon industry is experiencing an unprecedented expansion, driven by deep-rooted cultural habits and a wave of entrepreneurship. In 2025 alone, an average of 646 new beauty establishments were opened per day in Brazil equivalent to 27 per hour with approximately 236,000 new small beauty businesses formalized during the year.
• Rising female entrepreneurship and the professionalization of nail services are the most important country-specific drivers of nail salon demand in Brazil. A significant portion of these entrepreneurs operate in the beauty sector, particularly as nail designers a profession that has elevated the traditional manicurist role through gel and fiber applications.
• Specialized nail bars are emerging as a major structural trend in Brazil's beauty industry. These establishments focus exclusively on manicure and pedicure services, moving away from the traditional full-service salon model. Chains such as Nina Rosa Esmalteria, Cute Esmalteria, and Unhas Cariocas are investing in professionalization, service standardization, and exclusive environments designed for hygiene and customer experience.

Market Outlook

• Minimalist nail aesthetics are expected to dominate consumer preferences in 2026, representing a clear shift in consumption behavior. According to CNN Brasil, maximalism is giving way to a "less is more" approach, with neutral tones, impeccable finishes, and clean aesthetics consolidating as the country's leading beauty trend. Translucent colors, classic nudes, and milky white are at the top of client requests.
• The expansion of express nail bar formats and franchise networks will reshape service delivery across Brazil. Unhas Cariocas, with its express model offering procedures in up to 30 minutes without appointments, recorded over 680,000 services nationwide in 2025. Nina Rosa Esmalteria's nail bar concept, with projected annual revenue of R$420,000 per unit and return on investment within 18 months, demonstrates the scalability of specialized models.
• The competitive landscape will be characterized by continued franchise expansion and consolidation. Health, beauty, and wellness led all franchising categories in Brazil in 2025 with R$74.3 billion in revenue and 14.6% growth. Natalia Beauty's franchise model, with an initial investment of R$230,000 and projected annual revenue of up to R$1.8 million, reflects the growing sophistication of the sector.

Policies

• ANVISA (National Health Surveillance Agency) issued Resolution RDC 995/2025 in October 2025, banning two substances used in gel nail products TPO and DMPT (dimethyl-p-toluidine) due to cancer risks. Manufacturing and importation were prohibited immediately, with companies given 90 days to cease sales and recall remaining items. Salons must replace old product lines with reformulated alternatives to ensure safety for both professionals and clients. The ban took full effect on January 26, 2026.
• Beauty establishments in Brazil, including nail salons, operate under municipal and state regulations governing hygiene, sanitation, and business licensing. While there is no national licensing requirement specifically for nail technicians, establishments must comply with local health codes and obtain necessary operating permits. The General Health Law establishes basic requirements for beauty service establishments, and municipalities enforce specific health and safety standards through regular inspections.
• IBGE PNAD Contínua data from the first quarter of 2025 indicates that in beauty salon occupations, only 1.84% work as formal employees, highlighting the predominance of self-employed and informal work arrangements. Over 2.6 million workers are employed in the beauty treatment sector nationwide. The high proportion of MEI registrations reflects the prevalence of solo entrepreneurship over formal employment relationships.
• Research has documented chemical exposure and ergonomic issues among manicurists, with workers frequently using products without adequate safety information. The ANVISA ban on TPO and DMPT represents a significant step toward protecting both workers and consumers from hazardous cosmetic ingredients.

Industry Statistics

• Procurement of professional nail products in Brazil operates through multiple channels, including direct manufacturer distribution, professional beauty supply distributors, and retail channels. Major brands active in the Brazilian market include OPI, CND, Essie, and domestic leaders such as Dailus, Natura, Risqué, and Impala. Traditional drugstore and beauty retail chains remain significant distribution channels, while specialized professional distributors serve the salon trade. Product innovation cycles are rapid, with seasonal color releases and technology updates driving continuous portfolio refresh.
• Franchise networks are driving significant changes in procurement patterns through centralized purchasing and standardized product specifications. Unhas Cariocas, with over 200 planned units, and Natalia Beauty, targeting 500 units within five years, create substantial procurement volumes that influence supplier relationships and pricing. The standardization of service protocols across franchise networks has increased demand for consistent product quality and reliable supply chains.
• The raw material and supply chain for nail products includes polymers, monomers, photoinitiators, pigments, solvents, and packaging materials. Brazil's domestic cosmetics industry is well-developed, with major manufacturers producing a significant portion of nail products locally. However, specialty ingredients and advanced formulations may depend on imports, making the supply chain vulnerable to international shipping disruptions and currency fluctuations. The ANVISA ban on TPO and DMPT has required manufacturers to reformulate products, creating short-term supply adjustments.

Industry News

• In October 2025, ANVISA issued Resolution RDC 995/2025 banning the substances TPO and DMPT from gel nail products due to cancer risks. Manufacturing and importation were prohibited immediately, with a 90-day transition period for sales and recalls. The regulation is significant because it directly affects product formulations available to Brazilian salons and requires manufacturers and distributors to reformulate or replace affected products, impacting procurement decisions across the industry.
• In September 2025, Unhas Cariocas announced a merger with The One aimed at doubling revenue and increasing market share by 15% within 12 months. The merger reflects the accelerating consolidation of Brazil's nail salon industry and the growing scale of franchise operations.
• In 2025, Natalia Beauty entered the franchising market with a goal of 500 units within five years. The franchise model offers two formats NaBeauty Ouro and NaBeauty Diamante with an initial investment of R$230,000 and projected annual revenue of up to R$1.8 million. More than 3,000 interested parties registered within the first year.
• In March 2025, Nina Rosa Esmalteria entered the franchising market with a nail bar concept, offering franchises with an initial investment of R$70,000 and projected return within 18 months. The brand plans expansion across Rio Grande do Sul, Rio de Janeiro, and São Paulo. Cute Esmalteria also inaugurated its first franchise in Porto Alegre with an investment of approximately R$250,000 and projected return within two years.

Segment Analysis

Brazil Nail Salon Market By Service
• Manicure is the leading service in the Brazil nail salon market and represents the foundation of professional nail-care spending. Services include classic manicures, nail shaping, cuticle care, regular polish, French manicures, gel polish, semi-permanent treatments, and customized manicure services. Manicure accounted for approximately 33.95% of Brazil's nail salon market revenue in 2023, making it the largest service segment.
• Pedicure is an important service in Brazil, supported by demand for foot grooming, hygiene, relaxation, wellness, and personal appearance. Brazilian salons commonly offer classic, spa, gel, and specialty pedicures involving nail trimming and shaping, cuticle care, exfoliation, massage, and polish application. Pedicure services are particularly relevant in Brazil's warm climate, where open footwear and beach-oriented lifestyles increase attention to foot appearance.
• Nail Enhancement includes gel extensions and overlays, acrylic extensions, fiberglass and silk wraps, builder-gel treatments, nail strengthening, nail reconstruction, and maintenance or refill services. UV Gel Overlays and Extensions are among the fastest-growing nail-service categories in Brazil, while gel extensions have become particularly popular because of their durability, resistance, and ability to maintain the appearance of the nails for longer periods between appointments.

Brazil Nail Salon Market By Age Group
• Below 18 consumers generally represent a smaller portion of professional nail salon demand and are more likely to use services for birthdays, holidays, parties, weddings, festivals, vacations, and other special occasions. Basic manicures, simple nail art, seasonal designs, and lower complexity treatments are generally more relevant to this group than frequent high value enhancement services. Brazilian youth are strongly exposed to beauty trends through social media, which can increase interest in colorful designs, decorated nails, and trend driven styles.
• 18-40 represents the dominant consumer group for the Brazil nail salon market and is particularly important for recurring professional nail care expenditure. Consumers in this age group are highly engaged with beauty, fashion, personal grooming, and self-care and are major users of manicures, gel polish, nail extensions, pedicures, and customized nail art. Working women and younger urban consumers are particularly important because they value long lasting services that reduce maintenance frequency while maintaining a polished appearance. Social media and the growing nail designer culture are also encouraging experimentation with gel extensions, fiberglass, chrome, customized art and other advanced techniques.

Brazil Nail Salon Market By End User
• Women represent the largest end-user group in the Brazil nail salon market and account for the majority of demand for manicures, pedicures, nail enhancements, nail art, and maintenance services. Nail care is deeply integrated into Brazilian beauty and personal-care routines, with frequent professional appointments supporting recurring market revenue. Recent Brazilian industry reporting indicates that a very high proportion of Brazilian women regularly have their nails professionally maintained, reinforcing the importance of women as the core customer base.
• Men represent a smaller but increasingly relevant customer segment in the Brazil nail salon market. Male consumers primarily seek manicures and pedicures for grooming, hygiene, professional appearance, hand and foot maintenance, and wellness rather than highly decorative services. Basic nail trimming, shaping, cuticle care, buffing, natural finishes, and pedicures are particularly relevant.

Brazil Nail Salon Market By Pricing & Positioning
• Mid-Range salons represent a major portion of the Brazil nail salon market and compete through accessible professional services, convenient locations, broad service menus, repeat customers, and competitive pricing. These providers commonly offer classic and gel manicures, pedicures, nail maintenance, basic extensions, and selected nail art services. Specialized esmalterias are gaining traction because they provide focused manicure and pedicure services, personalized customer experiences, trained professionals and standardized hygiene practices.
• Premium-Range salons focus on higher value experiences, advanced nail techniques, customized designs, premium products, highly skilled nail designers, enhanced hygiene, and personalized customer service. Premium positioning is particularly relevant in affluent areas of São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Curitiba, and other major urban centers, where consumers are more willing to pay for advanced gel and fiberglass extensions, detailed nail art, luxury manicure and pedicure treatments, and boutique salon experiences. Brazilian nail designers are increasingly monetizing advanced technical skills, with specialized gel and extension services capable of commanding significantly higher prices than conventional manicures.


Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031
Aspects covered in this report
• Nail Salon with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Service
• Manicure
• Pedicure
• Nail Enhancement
• Others (Nail Art & Decoration, Nail Maintenance & Other Services)
By End User
• Women
• Men
By Age Group
• Below 18
• 18-40
• 41-60
By Pricing & Positioning
• Mid-Range
Premium- Range