China Nail Salon Market Overview, 2031

Key Insights

• According to the research report, "China Nail Salon Market Outlook, 2031," published by Bonafide Research, the China Nail Salon Market is anticipated to add to more than USD 770.00 Million by 2026-31.
• China is home to one of the world's largest and fastest-growing nail salon markets, with the industry experiencing sustained expansion driven by the rise of "pleasure-driven consumption". The release of "pleasure driven consumption" demand among young women is the most important country specific driver of nail salon demand in China.
• Presses on nails are emerging as a transformative trend reshaping China's nail industry. Offering convenience, affordability, and self-application, press on nails are diverting customers from traditional salon services and creating a dual-driver market structure combining offline salons with at home press on nail consumption.
• Technology and product innovation are reshaping China's nail industry landscape. Smart nail printers with over 1,000 preset designs and approximately 60 second automated printing capabilities are entering the Chinese market, potentially transforming salon economics.
• The competitive environment in China's nail salon industry remains highly fragmented, but chain expansion and franchising are accelerating consolidation. The "Qiaoxiang" brand alone has opened 1,600 stores nationwide. Another chain has rapidly expanded from dozens to over 1,500 stores across more than 20 provinces, serving over 8 million consumers annually and employing 15,000 beauty industry professionals.

Market Outlook

• Premium and specialized services are likely to gain importance in the Chinese market. Consumers are increasingly seeking advanced treatments including structured manicures, gel and dip powder systems, and long-wear formulations. The shift toward cleaner, more nail-health-focused products is accelerating. Custom nail art and personalized design options are becoming major differentiators. Press-on nails are evolving from "affordable alternatives" into independent fashion accessories, with handmade craftsmanship, original design, and customized offerings becoming mainstream directions.
• Infrastructure and salon-format evolution will influence market dynamics across China. Express bars in high-traffic shopping centers and commercial districts are capturing convenience oriented consumers, while premium lounges curate elevated experiences. The continued expansion of salon chains is expected to drive accessibility and service standardization. Membership and subscription models are gradually gaining traction as a means to stabilize revenue and encourage habitual bookings.
• The competitive and supply landscape is characterized by ongoing professionalization and consolidation, though the market remains highly fragmented. Major chains are investing in standardized training programs and technology platforms. Strategic partnerships, such as the collaboration between Youdian Haokan Group and Meituan to integrate 1,000 store resources, are driving technology-enabled service upgrades.

Industry Statistics

• Procurement of professional nail products in the Chinese market operates through multiple channels, including direct manufacturer distribution, professional beauty supply distributors, online B2B platforms, and e-commerce marketplaces. Major platforms such as Tmall, JD.com, and Douyin have become significant sales channels for both professional and consumer nail products. The rise of livestream e-commerce has created new procurement pathways, with Donghai County manufacturers using TikTok livestreams to reach overseas buyers.
• Major international and domestic brands active in the Chinese market include OPI, CND, Essie, and Gelish, alongside rapidly growing domestic brands. Chinese social media platforms have driven significant brand awareness, with domestic brands accounting for 67% of the nail polish market on Douyin. Product innovation cycles are rapid, with seasonal color releases and technology updates driving constant portfolio refresh. The growing demand for "clean beauty" and non-toxic formulations is influencing brand strategies.
• The raw material and supply chain for nail products includes polymers, monomers, photoinitiators, pigments, solvents, and packaging materials. Donghai County in Jiangsu Province has emerged as the world's largest production base for handmade press on nails.

Industry News

• In September 2025, Jiangsu news outlets reported that Donghai County's press-on nail sales reached 9.7 billion yuan in the first eight months of 2025, an 89% year-on-year increase. The county has transformed from a subcontracting base of family workshops into China's largest press-on nail production hub in just six years, shifting toward original designs and a fully developed industrial cluster.
• In August 2025, Legal Daily published an investigative report exposing serious health and safety risks in China's nail salon industry, including inadequate tool disinfection, widespread use of substandard nail products containing formaldehyde and toluene, and lack of mandatory technician certification. The report highlighted that the nail industry is not covered under the "Public Place Health Management Regulations," resulting in missing hygiene supervision standards.
• In February 2026, Central People's Broadcasting reported that the "Qimao" nail salon brand achieved significant growth through Douyin group buying channels in 2025, with multiple products exceeding 100,000 orders and year-on-year growth exceeding 200%. The brand's success demonstrates the growing importance of digital platforms and social commerce in driving salon customer acquisition.
• In March 2025, Youdian Haokan Group announced a strategic partnership with Meituan to integrate 1,000 store resources from its core brand Jiayan Yuese and strategic investment brand Yumo Meixue. The collaboration aims to explore technology enabled service upgrades in the beauty industry, reflecting the trend toward digital transformation and service standardization in China's nail salon sector.

Segment Analysis

China Nail Salon Market By Service
• Manicure is the leading service in the China nail salon market and represents a core component of professional nail-care spending. Services include basic manicures, nail shaping, cuticle care, regular polish, gel polish, French manicures, and customized manicure treatments. Manicure held the largest revenue share among nail salon services in China, reflecting its broad customer base and recurring nature. Demand is particularly strong in Tier 1 and Tier 2 cities, where consumers increasingly incorporate nail care into regular grooming and self-care routines.
• Pedicure is an important service in China, supported by demand for foot grooming, hygiene, relaxation, and personal care treatments. Chinese salons commonly provide basic, gel, spa, and specialty pedicures involving nail trimming and shaping, cuticle care, exfoliation, massage, and polish application. Compared with manicure, pedicure remains a smaller part of the nail salon market, but demand is supported by consumers seeking comprehensive grooming and wellness experiences.
• Nail Enhancement includes acrylic nails, UV gel overlays and extensions, builder gel, nail strengthening, nail reconstruction, and other techniques used to extend, strengthen, or reshape natural nails. UV gel overlays and extensions represent one of the fastest growing service opportunities in the Chinese market, supported by demand for durable, customized, and aesthetically distinctive nails. Younger consumers and fashion conscious customers are particularly important for enhancement services, while specialized nail studios increasingly offer advanced techniques and customized shapes.



China Nail Salon Market By Age Group
• Below 18 consumers generally represent a smaller portion of professional nail salon demand but are increasingly exposed to nail art and beauty trends through social media. Basic manicures, simple nail art, seasonal designs, and special occasion services are more relevant to this group than frequent high value enhancement treatments. Birthdays, holidays, school related celebrations, weddings, and other social occasions can generate temporary increases in demand.
• 18-40 represents the dominant consumer group in the China nail salon market and is particularly important for recurring professional nail-care spending. Consumers in this age range are highly engaged with beauty, fashion, self-care, and social media driven trends and are major users of manicures, gel services, nail enhancements, pedicures, and customized nail art. Young professionals and urban consumers increasingly seek personalized designs, premium products, and convenient appointment experiences.

China Nail Salon Market By End User
• Women represent the largest end-user group in the China nail salon market and account for the majority of demand for manicures, pedicures, nail enhancements, nail art, and maintenance services. Nail care is increasingly integrated into beauty, fashion, and self-care routines among Chinese women, particularly younger urban consumers. Demand is concentrated in major metropolitan areas such as Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, and Chengdu, where consumers have greater access to specialized nail studios and premium beauty services.
• Men represent a smaller but emerging customer segment in the China nail salon market. Male customers primarily use professional nail services for grooming, hygiene, personal appearance, and foot care rather than highly decorative nail treatments. Basic manicures, nail shaping, cuticle maintenance, buffing, and pedicures are more relevant to this group. The expansion of broader personal-grooming culture and increasingly gender-neutral beauty services is creating opportunities for salons to attract male customers, particularly among younger consumers and urban professionals.

China Nail Salon Market By End User
• Mid-Range salons represent a major part of the China nail salon market and compete through accessible pricing, convenient locations, broad service menus, and repeat customer relationships. These salons commonly provide basic and gel manicures, pedicures, nail enhancements, nail art, maintenance services, and promotional packages. The segment is particularly important in Tier 2 and Tier 3 cities as well as neighborhood commercial areas in larger cities.
• Premium-Range salons focus on higher-value experiences, advanced nail techniques, customized designs, premium products, highly skilled technicians, improved hygiene standards, and personalized customer service. Premium positioning is particularly relevant in affluent districts of Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, and other major urban centers. Younger consumers with higher disposable incomes are increasingly willing to pay for distinctive nail designs, advanced gel and extension services, premium products, and boutique salon environments.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031
Aspects covered in this report
• Nail Salon with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Service
• Manicure
• Pedicure
• Nail Enhancement
• Others (Nail Art & Decoration, Nail Maintenance & Other Services)
By End User
• Women
• Men
By Age Group
• Below 18
• 18-40
• 41-60
By Pricing & Positioning
• Mid-Range
Premium- Range